ANIFintech company Paytm said in an exchange filing on Thursday that it will award ‘gold coins’ on transactions made via its platform.
These tokens can then be converted into digital gold, the One97 Communications company added.
Paytm will pay 1% of the transaction value as gold coins, and 100 of these tokens can be redeemed into actual gold worth Re 1. It can be further converted into digital gold. Paytm started offering digital gold transactions on its platform back in 2017.
The initiative will apply to all transactions, including merchant payments via QR codes, online payments, money transfers, recharges, bill payments, and recurring payments, among others, Paytm said in the statement. UPI payments, credit cards, debit cards and net banking also qualify for the rewards programme. Credit card and RuPay credit card payments on UPI will be eligible for twice the tokens.
Looking to regain UPI share
In August, Paytm saw a significant increase in UPI transactions.
It recorded 1.4 billion UPI transactions in August, up from 1 billion last year.
From about 13% of the payments pie in early 2024, Paytm’s share had slipped to about 7% after the shutdown of its banking business.
While the company has reduced its marketing expenses through buy-now-pay-later, consumer credit and merchant payments, it is vying to reclaim its market share.
Following a major slowdown in 2024 due to regulatory restrictions on its associate entity Paytm Payments Bank, the fintech company managed to return to the growth path with net profitability at the corporate level.
For the quarter ended June 2025, Paytm reported its maiden net profit from core operations at Rs 123 crore, swinging from a loss of Rs 840 crore in the same period last year.
Operating revenue rose 28% year on year to Rs 1,918 crore, driven by a 38% rise in net payment revenue to Rs 529 crore and a doubling of financial services revenue to Rs 561 crore.
Also Read: Smaller UPI players nibble at veterans’ transactions share
These tokens can then be converted into digital gold, the One97 Communications company added.
Paytm will pay 1% of the transaction value as gold coins, and 100 of these tokens can be redeemed into actual gold worth Re 1. It can be further converted into digital gold. Paytm started offering digital gold transactions on its platform back in 2017.
The initiative will apply to all transactions, including merchant payments via QR codes, online payments, money transfers, recharges, bill payments, and recurring payments, among others, Paytm said in the statement. UPI payments, credit cards, debit cards and net banking also qualify for the rewards programme. Credit card and RuPay credit card payments on UPI will be eligible for twice the tokens.
Looking to regain UPI share
In August, Paytm saw a significant increase in UPI transactions.
It recorded 1.4 billion UPI transactions in August, up from 1 billion last year.
From about 13% of the payments pie in early 2024, Paytm’s share had slipped to about 7% after the shutdown of its banking business.
While the company has reduced its marketing expenses through buy-now-pay-later, consumer credit and merchant payments, it is vying to reclaim its market share.
Following a major slowdown in 2024 due to regulatory restrictions on its associate entity Paytm Payments Bank, the fintech company managed to return to the growth path with net profitability at the corporate level.
For the quarter ended June 2025, Paytm reported its maiden net profit from core operations at Rs 123 crore, swinging from a loss of Rs 840 crore in the same period last year.
Operating revenue rose 28% year on year to Rs 1,918 crore, driven by a 38% rise in net payment revenue to Rs 529 crore and a doubling of financial services revenue to Rs 561 crore.
Also Read: Smaller UPI players nibble at veterans’ transactions share
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