DESIGUAL

📸Charlize Theron spotted in DESIGUAL during the Winter Olympic Games in Milan. Photographed on the streets, Charlize Theron, a global icon, made one of the brand most emblematic pieces the absolute protagonist of her look: our bi-material trench coat, styled with a #Desigual knit set and paired with a bag of our last collaboration with Botter. A silhouette that speaks quietly but powerfully, defined by design, character and the distinctive mix of materials that has long shaped the identity of our brand. More than a coat, it is a contemporary reinterpretation of an icon; a reminder of how heritage can feel entirely current when worn with confidence. Designed in #Barcelona and seen globally 🌟. #Desigual #CharlizeTheron #WinterOlympics #Fashion

Last week we welcomed the 4th edition of our DESIGUAL Young Talents Program! 🌟 A new group of brilliant, curious and passionate young professionals has joined us across different areas such as Product, Marketing, Finance, Digital, Commercial, Supply Chain, IT, and more. During this year, they will dive into the DESIGUAL universe, learning, growing, challenging the status quo and, of course, bringing their fresh ideas and energy to everything they do. Because at #Desigual, we believe that talent grows when creativity, collaboration and fun come together. This journey is not only about developing skills, it’s about building connections, exploring new perspectives and co-creating the future of Desigual. We can’t wait to see all the amazing things they will achieve. Welcome to Desigual! ❤️ #Desigual #talent #youngtalentprogram #people

“BOYS LIE”, Desigual's new Valentine’s Day campaign starring singer Nicki Nicole, breaks the classic codes.   A contemporary reinterpretation of Valentine’s Day through attitude, self-love, and empowerment, where classic romantic codes meet Desigual’s bold DNA.  Nicki Nicole embodies the Self-Love Goddess: confident, magnetic, and self-sufficient :choosing herself first.❤️ At the heart of the campaign, the statement “BOYS LIE” becomes both message and icon, reflecting a modern vision of love rooted in autonomy, irony, and personal expression.   The collection blends sensual silhouettes, denim with graphic Valentine’s motifs, bold reds and burgundies, and iconic accessories, celebrating fashion as a cultural narrative and a form of attitude.   The Desigual x Nicki Nicole Valentine’s Day 2026 collection is now available in selected stores and at desigual.com.   #Desigual #BoysLie #ValentinesDay2026 #NickiNicole

Desigual x Masha Popova: a new collaboration to start the year with attitude.   We are excited to announce Desigual x Masha Popova, our first collaboration with the London-based Ukrainian designer, reinforcing our commitment to contemporary design and new creative voice✨ The collection merges Desigual’s free-spirited Barcelona DNA with Popova’s bold, sensual and rebellious London aesthetic, reinterpreting the brand’s bohemian archive through a firmer, braver and more contemporary lens where denim becomes one of the protagonists. This launch is part of a key moment for Desigual in the British market, consolidating its commitment to the United Kingdom, and especially London, as a key geography for its creative and business development at an international level. 🌍 The collection will be available from February 17 at all Desigual points of sale. #DesigualxMashaPopova #Desigual #MashaPopova #Collaborations

New year, more DESIGUAL than ever 🌟 We kick off 2026 with even more energy, creativity and fun, and with the same drive as always to keep doing things our way: different, bold and truly Desigual. 2026 starts now, get ready! It will be more Desigual than ever. #Desigual #NewYear

2025 has been a year that confirms what we’ve been seeing across the world: everyone is wearing DESIGUAL ✨ From our global ambassador, actress Ester Expósito, who starred in our main campaigns of the year, Not a Doll SS25 and Desigualand FW25, to one of today’s most influential models, Amelia Gray, who kicked off the year with a bold and playful fashion campaign. Throughout 2025, we were also joined by global friends of the brand such as Nicki Nicole, Lila Moss, Becky G and Paris Jackson at our #Desigual Studio fashion show, celebrated in September in Barcelona. In addition, other global icons chose #Desigual for some of their most standout looks of the year, including Sienna Miller, Jenna Ortega, Madonna, Nicola Peltz Beckham and Lourdes Leon. Thank you to everyone who wore and lived #Desigual this year. As we move into 2026, we’re ready to make it more Desigual than ever 🚀

Desigual's Campaign “Not a Doll” wins Greatest Impact Award at the TikTok Ad Awards.   We’re proud to have won the Greatest Impact Award at the TikTok Ad Awards 2025 with our “Not a Doll” campaign.🏆✨   What began as the launch of our Spring–Summer collection, led by Ester Expósito, our global ambassador, quickly grew beyond fashion into a worldwide conversation about identity, representation, and self-expression.   Built from the start with a TikTok-first mindset, the campaign was shaped by native storytelling and driven by the community itself.  The message traveled further than expected, inspiring us to let the story evolve naturally and open the space to new voices.   Thanks to our community and to all the teams who made it happen.    #TikTokAdAwards #NotADoll #Desigual #GreatestImpact

The Holiday season has officially arrived in our DESIGUAL stores, and so has our fluffy new friend! ❄️ Visit your nearest Desigual store and step into a festive atmosphere filled with colour, creativity and surprises. Our new furry friend is already waiting to meet you.🎁 Have you spotted him yet?✨🐾He’s travelled all the way from the snowy mountains to bring a spark of magic to our spaces. From window displays to in-store corners, he’s become the most unexpected (and adorable) member of our Holiday setup. #Desigual #HolidaySeason #RetailExperience

DESIGUAL enters India through a new partnership with Myntra✨ We take a new step in our international expansion strategy with our entry into one of the most relevant digital markets in the world: India. From now on, DESIGUAL will be available on Myntra, the country’s leading fashion and beauty platform, where we begin our activity with a first selection of accessories from our SS25 and FW25 collections, the campaigns starring our global ambassador Ester Expósito. This partnership allows us to connect with a young, digital-first community with strong affinity for international brands, in a market that is setting the pace for global e-commerce growth. We continue bringing our creative universe, our design, and our Barcelona DNA to new strategic markets around the world. 🌏✨ #Desigual #Myntra #Expansion #India #Ecommerce #FashionBusiness #GlobalGrowth

Who said yoga and Black Friday can’t go together? Two Desigual colleagues led an open session for anyone across the company who wanted to stretch, breathe, and disconnect after the Black Friday sprint. The mood was simple: relax the body, clear the mind, and recharge together. Between laughs, stretches that almost made us levitate, we turned an early morning into a small oasis of collective calm. More than just an activity, it was a reminder that taking care of ourselves is part of how we work. And doing it as a community makes it even better. Because at Desigual, even our reset moments come with a creative twist. #Desigual #Wellbeing #YogaAtWork #PeopleExperience