🌱 Exciting Collaboration Alert: Appetite Creative x Alpro!
We’re thrilled to announce our partnership with @Alpro, bringing their new Alpro Kids range to life through an immersive connected packaging experience.
The range features oat- and soya-based drinks and yoghurts, packed with nutrients, 30% less sugar, vegan-friendly, and free from artificial additives all designed to help families make healthier choices without compromising on fun or taste.
Through QR code-enabled web app adventures, kids can play as Alpro superheroes , Miss Berry, Oatino, and Soystorm collecting ingredients, navigating levels, and competing for weekly prizes like £100 Lego vouchers in the UK! 🎮✨
“The new Alpro Kids range is more than just a product – it’s a step toward empowering families,” says Gianluca Ciliento, Europe Brand Manager – Plant-Based at Alpro.
Jenny Stanley, MD at Appetite Creative, adds: “Miss Berry, Oatsy and Soystorm are ready to take the plant-based world by storm! We loved creating a connected experience that’s fun, engaging, and fully aligned with Alpro’s brand.”
The app also provides real-time insights on engagement, preferences, and behaviors — helping Alpro optimise their marketing strategy and deepen consumer understanding.
Available this summer across multiple countries, the UK experience is exclusive to Asda stores.
To read more : https://lnkd.in/eWSpqM3U
#AppetiteCreative #Alpro #ConnectedPackaging #SmartPackaging #ConsumerEngagement #MarketingInnovation #PlantBased