ZARA

“These days are a little intense and crazy, but very rewarding.” Gracia, Store Director of Zara Serrano in Madrid, reflects the effort and dedication of everyone involved in reopening a flagship store. The days leading up to the reopening are about spending time with the team, conveying calm and composure while facing all kinds of challenges. Gracia has been part of Zara for the past 29 years, evolving alongside the brand and experiencing many different professional and personal moments. Zara Serrano reopened its doors on 5th of September. With five floors and more than 2,000 square meters, the store offers an integrated shopping experience in which physical and digital elements coexist smoothly, following a full redesign that combines history, innovation and sustainability.

The finalists of the Zara Talent Program - students from some of the world’s most renowned creative schools in London, Barcelona, Copenhagen, Madrid, New York, Milan, Florence, and Amsterdam - brought their vision to life in our headquarters. Through their designs, styling, and photography, they not only showcased their talent but also shared the stories and inspirations that fuel their creativity with the Zara teams.   Zara Talent is a junior program at our headquarters in Spain, designed for graduates in creative, business, or tech fields. They receive intensive training and join our teams for one year, gaining first-hand experience and insights into the fashion industry.

The first Zara store opened its doors on May 9, 1975, on Calle Juan Flórez in A Coruña.
 Fifty years later, we celebrate the 50th anniversary of this store and our brand with a tribute to the place where it all began. The iconic galleries of A Coruña, which are part of the city’s architectural DNA, now become the centerpiece of this "new store"—a temporary installation created in honor of the anniversary.
The charm and playful character of the design, along with the imaginative use of scale, will surprise visitors, who will also have access to a café and a boutique lounge where they can browse shelves filled with a wide collection of magazines published from May 1975 to the present day—an opportunity to rediscover 50 years of fashion, art, and culture.
 On this anniversary, the Juan Flórez store becomes not only a celebration of the brand, but also of the architecture and history of the city.

Founded in 1975, this year marks Zara’s 50th anniversary — a milestone made possible by the dedication, passion, and creativity of our people around the world.
Over the past five decades, team members across the globe have shared their journeys with us. Each story is unique, shaped by personal growth, challenges overcome, meaningful connections, and countless opportunities. Together, these experiences form the living history of our brand.
Here’s to 50 years of learning, evolving, and moving forward—together.