🚙 Alba Manzanero

The age of assembly-line marketing is over. 🎉 Today, we officially announced Optimove's repositioning as 𝗧𝗵𝗲 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗹𝗲𝘀𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Optimove’s Positionless Marketing Platform frees marketers from the limitations of fixed roles and empowers them with three transformative powers: Data Power 👉 to uncover insights instantly Creative Power 👉 to bring ideas to life in no time Optimization Power 👉 to launch campaigns that optimize themselves This marks an important milestone in our mission to help marketing teams move at the speed of customers' expectations while maximizing the impact of existing resources. Check out our new home page: https://www.optimove.com/

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Exciting news! We are partnering with smartclip, RTL Group’s adtech business, to bring advertisers direct programmatic access to premium European CTV inventory – now enhanced with Adlook’s attention optimization and outcomes-focused approach. This collaboration unlocks: ✅ Premium broadcaster inventory across Europe ✅ Attention as a measure of true engagement and brand lift ✅ ID-agnostic activation, fully aligned with privacy standards “CTV is the future of brand building, but it requires innovation that goes beyond impressions. Partnering with smartclip gives our clients direct access to Europe’s most premium broadcaster inventory, setting a new benchmark for outcomes-focused programmatic TV.” — Viktor Zawadzki, VP Platform Partnerships, Adlook “By integrating Adlook into our demand stack, we broaden buy-side opportunities, allowing our broadcaster and publisher partners to connect their premium inventory with additional demand sources more effectively than ever. Throughout this process, we ensure that publisher signals are respected – not exploited – and that data is activated, not extracted.” — Gloria Eichler, Chief Product Officer at smartclip With smartclip’s broadcaster-led SSP and Adlook’s AI-powered platform, brands can achieve real viewer engagement, measurable business outcomes, and sustainable growth. #CTV #Programmatic #Attention #Adlook #AdTech #Smartclip

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Top Performing Verticals We continuously evaluate campaign performance to identify where advertisers Can see the highest value. This month, three verticals stand out as the strongest performers: ● Crypto : Delivering high engagement and stable conversion rates across multiple markets. ● Finance / Registration : Driving consistent sign-ups and demonstrating sustainable long-term performance. ● Gaming : Remaining a core vertical with strong user retention and significant engagement metrics. These insights guide how we allocate resources and optimize partnerships, ensuring measurable growth and improved ROI for our advertisers. We will continue to share monthly updates, giving our partners clear visibility into the trends that matter most. #GamersUniverse #TopVerticals #AffiliateMarketing

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European E-commerce in 2024: a year of local trust and digital growth​ ​ From mobile payments in the Nordics to sustainability expectations in Italy, the latest European Ecommerce Report 2024 reveals how local preferences are shaping a digitally connected but diverse continent.​ ​ ▪️ Based on 28,000+ interviews across 11 countries​ ▪️ Covers trends in spending, payment methods, trust, and sustainability​ ▪️ Actionable insights for brands, developers, and merchants​ Want to know what drives European consumers today?​ ​ Discover more: https://lnkd.in/dMJZSiYr ​ #Ecommerce #DigitalPayments #RetailTrends #EcommerceEurope #ConsumerInsights #Nexi​

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What if your ecommerce site was leaking revenue—and you had no idea why? That’s the challenge ŌURA was facing. Silent bugs. Hidden friction. Lost conversions. Their solution? Noibu. Ōura now uses Noibu’s AI-powered platform to detect invisible site issues, prioritize them by revenue impact, and resolve them fast—without slowing down dev velocity. 📉 Technical errors that once flew under the radar? Now caught automatically. ⚡ Debugging that used to take hours? Done in minutes. 📈 The result: smoother journeys, higher conversions, more revenue protected. "Knowing there's a problem is important. Knowing the benefit of solving it is essential.” — Ben Stendahl, Sr. Director of Engineering, Ecommerce at ŌURA 🛠 Read how Ōura is turning ecommerce performance into a growth engine: https://lnkd.in/etptaQTg #EcommerceLeadership #RevenueOps #CXOptimization

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Adsmurai launches Campaign Management 🚀 — the new technological layer that standardizes and governs multichannel marketing. Say goodbye to the chaos of managing campaigns across multiple platforms. Now you can centralize campaign creation, budget control, and reporting in a single environment, powered by AI. 🔹 One unified process for Meta, Google, and TikTok 🔹 Consistent naming conventions and reporting 🔹 Automatic campaign creation and optimization 🔹 Centralized budgets optimized with AI Simplify operations, scale efficiently, and gain full control over your Paid Media decisions. Discover Campaign Management 👉 https://lnkd.in/deUfvRxM

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Who gets the best impressions – and when? That’s the billion-dollar question in programmatic today.💡 As Yaron Tomchin, CEO of Mobupps, explained to exchange4media, the answer lies in traffic shaping: the science of directing the right impression to the right buyer at the right time. 👉 See why traffic shaping is more than a trend, it’s the new standard. Full read: https://lnkd.in/dcfRgvQT #Programmatic #TrafficShaping #AdTech #Publisher

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