Carlos Silva

Semrush was building out a new Organic Search team and reached out.

- Scaled organic search traffic from 3.3M to 19.3M monthly visitors by implementing SEO best practices and maintaining high-quality writing standards

- Increased content performance by 2.8x in traffic and 2x in revenue per piece by developing and implementing new content guidelines and editorial processes

- Improved Semrush’s largest newsletter’s (3M+ subscribers) metrics by establishing new email… Mostrar más

Semrush was building out a new Organic Search team and reached out.

- Scaled organic search traffic from 3.3M to 19.3M monthly visitors by implementing SEO best practices and maintaining high-quality writing standards

- Increased content performance by 2.8x in traffic and 2x in revenue per piece by developing and implementing new content guidelines and editorial processes

- Improved Semrush’s largest newsletter’s (3M+ subscribers) metrics by establishing new email copywriting standards, resulting in 181% higher click rates and 132% higher CTOR

- Used AI tools daily to streamline content workflows, including brief creation, content generation, auditing, and fact-checking as part of Semrush's tech-forward approach

- Led weekly content workshops to elevate content marketing practices across teams, focusing on SEO and conversion strategies Mostrar menos

Taught two courses in EDEM’s Digital Marketing Master’s program, focusing on SEO and AI applications.

- Taught “Creación de Contenido para SEO” - covered content creation for search engines, keyword research, and how to measure content performance for modern search algorithms

- Pioneered and taught “Aplicación de la IA al SEO” - introduced students to AI tools for SEO, including automated content optimization and reporting

- Built course materials and practical exercises… Mostrar más

Taught two courses in EDEM’s Digital Marketing Master’s program, focusing on SEO and AI applications.

- Taught “Creación de Contenido para SEO” - covered content creation for search engines, keyword research, and how to measure content performance for modern search algorithms

- Pioneered and taught “Aplicación de la IA al SEO” - introduced students to AI tools for SEO, including automated content optimization and reporting

- Built course materials and practical exercises that gave students hands-on experience with modern AI and SEO techniques

- Helped master’s students apply AI and SEO strategies to real business scenarios Mostrar menos

I used to write a newsletter that highlighted curated remote marketing jobs at companies that are remote-first and remote-only.

- Developed and managed a weekly curated newsletter reaching 3K+ subscribers by highlighting hand-picked remote marketing jobs

- Built an engaged audience through high-quality curation and personalized commentary on remote job opportunities at distributed companies

- Established editorial guidelines and content standards to maintain a consistent… Mostrar más

I used to write a newsletter that highlighted curated remote marketing jobs at companies that are remote-first and remote-only.

- Developed and managed a weekly curated newsletter reaching 3K+ subscribers by highlighting hand-picked remote marketing jobs

- Built an engaged audience through high-quality curation and personalized commentary on remote job opportunities at distributed companies

- Established editorial guidelines and content standards to maintain a consistent voice and valuable insights for the remote work community

This project is currently on pause. Twitter erased all of my subscribers. Now 100% focused on the mentorship program. Mostrar menos

Had an amazing opportunity to help this fast-growing startup with my expertise in organic search and SEO-first writing.

- Wrote product-led, pain-point SEO articles that connected customer challenges directly to Chili Piper's solutions for B2B revenue teams

- Collaborated with product and sales teams to create sales enablement content aligned with user needs and business objectives

- Created diverse content types including product marketing materials, thought leadership… Mostrar más

Had an amazing opportunity to help this fast-growing startup with my expertise in organic search and SEO-first writing.

- Wrote product-led, pain-point SEO articles that connected customer challenges directly to Chili Piper's solutions for B2B revenue teams

- Collaborated with product and sales teams to create sales enablement content aligned with user needs and business objectives

- Created diverse content types including product marketing materials, thought leadership pieces for C-level executives, and SEO-optimized articles

- Contributed to video content creation by developing scripts, collaborating on brainstorming sessions, and supporting overall video strategy development

This was my first real SaaS experience. Learned a ton, made some great connections, and loved their culture. Mostrar menos

Provided remote SEO expertise to improve the online visibility for this international children's education NGO, helping increase their global fundraising reach

- Managed multiple client content calendars and oversaw end-to-end content production processes to ensure consistent delivery and quality

- Developed comprehensive content brief templates that streamlined article creation, optimized for relevant keywords, and established clear quality standards

- Led a team of freelance writers while providing detailed feedback and editorial guidance to maintain client satisfaction

- Applied deep SEO knowledge to create data-driven content… Mostrar más

- Managed multiple client content calendars and oversaw end-to-end content production processes to ensure consistent delivery and quality

- Developed comprehensive content brief templates that streamlined article creation, optimized for relevant keywords, and established clear quality standards

- Led a team of freelance writers while providing detailed feedback and editorial guidance to maintain client satisfaction

- Applied deep SEO knowledge to create data-driven content strategies that achieved client growth objectives, using analytics tools to track performance and report results Mostrar menos

Although not my favorite job, I was lucky enough to land this opportunity and work as a Catering Manager for the UN Support Base in Valencia.

I was in charge of managing the staff, inventory, accounts, purchase orders and receipts, customer service, and transportation logistics.

This wasn't what I wanted to do with my life, but it was a job I needed at the time. I also learned a lot from myself — what I can handle, what I can't, and most importantly, to stand up for myself.

After losing my coffee shop, I decided to take my chances again. My girlfriend and I opened up the first Cold Pressed juice store in Valencia!

I wasn't so lucky this time around either. Although Valencia wasn't ready for us, we learned A LOT from this experience.

One of the things I was happiest about was that SEO alone allowed us to rank on Google's first page and receive nationwide orders in just a couple of months without spending any money at all on advertising.

I fulfilled a life-long dream of owning a restaurant. Although technically not a restaurant, it was a beautiful little health bar and coffee shop in Valencia, Spain. Managed to get noted as one of the top 5 spots for Brunch in Valencia!

It came to be well known in Valencia as one of the first and best healthy bars, with a great number of social media followers and excellent reviews in newspapers (ABC España), magazines (Lonely Planet), and blogs.

I lost it to a divorce. It hit me… Mostrar más

I fulfilled a life-long dream of owning a restaurant. Although technically not a restaurant, it was a beautiful little health bar and coffee shop in Valencia, Spain. Managed to get noted as one of the top 5 spots for Brunch in Valencia!

It came to be well known in Valencia as one of the first and best healthy bars, with a great number of social media followers and excellent reviews in newspapers (ABC España), magazines (Lonely Planet), and blogs.

I lost it to a divorce. It hit me hard, dragged me down to my lowest low, but I now realize losing it is the best thing that ever happened to me. Mostrar menos

Back when I thought Hotel Management was my thing, I handled and managed corporate and social events at the Convention Center (the biggest in the country), more specifically dedicated to international and national Medical Congresses and Conventions.

This job taught me just about everything hard about life and nothing about hotel management. I learned that people will do just about anything for money and that corruption lies just about where you least expect it.