David Vargas

Remarketing spend hit $16.4B in 2024… 3.5× more than UA. During peak season, 85% of iOS budgets went to remarketing. Marketers are doubling down on LTV. But many still see influencer marketing as purely upper funnel. That’s a mistake. In the campaigns I run, influencers don’t just drive installs, they: ✅ Reactivate past users ✅ Trigger second purchases ✅ Reinforce brand value when it matters most Influencers can supercharge remarketing by: - Creating custom content for audiences who clicked an influencer’s affiliate link but didn’t purchase - Running Instagram Story ads targeting users who engaged with a sponsored post but didn’t follow or buy For example: If an influencer shares a skincare launch and people click through but don’t check out, you can later retarget them with a carousel ad featuring a time-limited discount or a relatable testimonial, right when they’re more likely to convert. 📣 My take: Creators don’t just drive discovery, they reinforce intent. If your remarketing mix doesn’t include influencer content, you’re leaving results on the table. 📊 Want to see the full picture? Get the latest data on UA trends, iOS loyalty, and why remarketing now dominates eCom budgets. Read AppsFlyer’s full 2025 State of eCommerce App Marketing report here: https://lnkd.in/e7_6kSQC

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Huge SEO News: OpenAI released "Instant Checkout" allowing users to buy products DIRECTLY from ChatGPT. Here's what you need to know: This was a huge announcement from the OpenAI team yesterday. In a partnership with Stripe, they announced that they're launching "Instant Checkout" that allows users to make commerce purchases from the ChatGPT interface. This will apply to both Etsy and Shopify stores. How it works is that ChatGPT would "simply acts as the user’s AI agent". It will find the products, aggregate the information and facilitate the payment. However, fulfillment and shipping would be handled directly by the merchant. The "Agentic Commerce Protocol" is the technology the powers the process. Merchants can use product feeds (TSV, CSV, XML, or JSON)  in order to provide OpenAI information about their products. ChatGPT can use the "Agentic Checkout Spec" to collect information from the buyer and to call an endpoint from the merchant to directly make a purchase. I believe that SEOs will need to understand AI agents and that "Agentic SEO" will become an emerging field. This is a huge first step for that as now ChatGPT is introducing agents that can directly make purchases on user's behalf. The entire purchase experience might take place directly inside an LLMs.

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According to iBusiness, 84% of the top 100 SEO agencies in Germany offer GEO services. For 30% GEO is already a top focus area. For 7% GEO is the number 1 priority!

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SEO & AI Tip: Agentic Buying Is Now Open to Everyone, not just ChatGPT. The ability to complete purchases through AI agents just took a big step forward yesterday. OpenAI & Stripe announced yesterday the Agentic Commerce Protocol (ACP) and that it is now live and open to everyone to build with. That means Agentic checkout that OpenAI just announced for ChatGPT can be built into your own websites, applications, and agents. Think AI-driven transactions that actually complete purchases without needing to click through pages or rely on traditional UX flows. This changes what’s possible for e-commerce teams building AI into their products. Here’s what just became possible: 1 - You can add a shopping agent to your own site trained on your inventory, pricing, and order APIs. 2 - The user can interact via text, voice, or image and the agent can handle the transaction end to end. 3 - You don’t need to rebuild your store, ACP works with your existing infrastructure and a payment processor that supports it (Stripe is already supported). 3 - Any agent, from an on-site assistant to a mobile app, can initiate checkout in a standardized way with you still owning the customer and fulfillment Here is a potential example: Large E-commerce Site With a Visual Concierge Let’s say you run a major e-commerce site in fashion, furniture, or auto parts. A shopper lands on your homepage and uploads a photo of the item they want, maybe a jacket from Instagram, a sofa leg they broke, or a specific wrench that fits their mower. Your on-site AI concierge kicks in: - Converts the image to a vector embeddings to match it against your inventory - Verifies availability, size, and price - Suggests alternatives if the exact match is not in stock - Then calls your ACP checkout endpoint, passes a secure payment token, and places the order No need to browse, filter, add to cart and add payment information. Just ask for it and buy it. Why This Matters for SEO Optimizing your site content, product inventory, imagery, and anything that can help make Agents more easily find the right product for those searching via agents will directly impact how Agents find and recommend your products. Make sure its clear in your data, text and imagery who your ideal customers are for each product to help Agents better match them to the people they're acting on behalf of. Why This Matters for Brands Most brands think of AI assistants as a front-end tool for discovery or support. ACP flips that around. We know that speed to purchase has a huge impact on e-commerce transactions. This may make it even easier and faster for people to find what they want. With ACP: - You remain merchant of record - You control fulfillment, returns, and data - You open up your site to new shopping patterns: mobile agents, voice shopping, post-purchase reordering, concierge style product finders This protocol makes agentic commerce a real channel not a side project.

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294 hook templates to help you crush Q4 2025. This is not another stupid "hook swipe file." This is a curated collection based on: → High-performing ads we made last Q4 → High-performing ads we made this year, with gifting / BFCM versions → Hand-selected organic videos from TikTok & IG reels Each hook template has 3 versions: → Original version → AI-generated gifting → AI-generated Black Friday / Holiday version Thanks to Claude, I organized everything by category: → POV Scenarios → Question Hooks → Gift Templates → Authority / Expert → Urgency / Time-Sensitive PROBLEM THIS SOLVES: Most brands recycle the same tired "Black Friday Sale!" hooks that everyone else is using. Your audience is in scan mode the next 2.5 months. They're looking for specific reasons to buy, but drowning in identical messaging. WHY THIS IS CRITICAL: During peak shopping season, your hook isn't just competing for attention. It's competing against every other brand trying to get into someone's cart. The psychology shifts from "maybe I need this" to "give me a reason to buy this RIGHT NOW." Here's What You Get: ✅ 294 hook templates ✅ Organized by category, type, and use case ✅ Black Friday urgency hooks that don't sound desperate ✅ Peer authority hooks to establish common ground ✅ PSA-style announcement frameworks All categorized. All battle-tested or hand-selected. All ready for the videos you should be shooting in October to launch in November. Want the full spreadsheet? 1. Comment "HOOKS" below 2. Like this post 3. Make sure we're connected so I can send the link Jake Abrams P.S. I'm sending the link to anyone who comments by Tuesday. --- EDIT: decided to just post the direct link to the spreadsheet here: https://lnkd.in/etPv4xgm

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The myth of aggressive CTAs is killing your conversion rates. Most CTAs scream “BUY NOW” or “GET STARTED” without addressing the     real friction behind user hesitation.  → People don’t want to feel trapped → They hate immediate commitment → They fear making the wrong choice And yet... most CTAs feel like pressure, not permission.   Here’s what actually works: ➡️ LOW-PRESSURE LANGUAGE ❌ “Buy Now” → ✅ “See Options” ❌ “Get Started” → ✅ “Explore Features” These subtle shifts ease anxiety and can lift clicks by 47%. ➡️ CLEAR NEXT STEPS ✅ “View Pricing (2-minute overview)” ✅ “Schedule Demo (15 minutes)” Clarity removes hesitation. ➡️ VALUE-FOCUSED MESSAGING ❌ “Sign Up Now” → ✅ “Access Free Templates” ❌ “Join Today” → ✅ “View Success Stories” Focus on what they get, not what they must do. When these principles are applied, conversion rates often jump by 60% or   more. The best part? Better leads More trust No pressure Stop pushing. Start connecting. Because the best CTAs don’t yell. They invite. #ConversionOptimization #MarketingStrategy #CopywritingTips  #UXWriting #GrowthMarketing

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📱 iOS 26 Tracking: What Advertisers Really Need to Know There’s been a lot of noise about Google and Meta click IDs being “removed by default.” Reality check: so far, this is still just speculation. What actually matters is what we’ve seen in the iOS 26 beta tests. Let’s cut through the rumors and look at the facts. What testing shows so far - Private Browsing (Safari): gclid is stripped, but gbraid still works. - Regular Browsing (default mode): gclid is not stripped. It only disappears if you manually enable “Tracking & Fingerprint Protection” in Safari → Advanced. - Mail & Messages: gclid is stripped by default when links are opened. - Safari Technology Preview: inconsistent behavior – sometimes gclid is stripped in all browsing, sometimes it reappears in Private Browsing. Likely still in flux. So, unless Apple changes course at the last minute, gclid is not automatically removed in standard Safari browsing. The default stripping happens only in Mail/Messages. What if gclid disappears? It wouldn’t be the end of attribution. Google has been preparing for this scenario for years: gbraid & wbraid: introduced with iOS 14.5, still intact in iOS 26. They preserve campaign attribution (though not remarketing or audiences). Enhanced Conversions for leads: bridges gaps when gclid is missing, using logged-in Google users and behavioral modelling. Conversion modelling: works just like Consent Mode 2 filling attribution gaps when signals aren’t available. Workarounds & tracking improvements Saving gclid under a custom parameter name bypasses stripping in Private Browsing. At ProfitMetrics, they are implementing this so customers retain better attribution even if users enable stricter Safari settings. It’s a cat-and-mouse game, but it works for now. Keep in mind, Apple could still close this loophole in future updates. Bottom line Default behavior: gclid is stripped only in Mail and Messages. Regular Safari browsing keeps gclid intact unless users manually enable advanced tracking protection. ProfitMetrics customers benefit from gclid being stored under a custom parameter, keeping tracking more accurate in Private Browsing. For Meta: if you’re using ProfitMetrics or have a proper CAPI setup, you’re already covered.

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