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For translators, coming up with fresh, non-weird, non-salesy LinkedIn post ideas can be SUPER exhausting. Here are 3 ways you can use client questions to easily create posts that actually grow your business : ) 1- 𝐄𝐯𝐞𝐫𝐲 𝐭𝐢𝐦𝐞 𝐚 𝐜𝐥𝐢𝐞𝐧𝐭 𝐚𝐬𝐤𝐬 𝐲𝐨𝐮 𝐚 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧, 𝐰𝐫𝐢𝐭𝐞 𝐢𝐭 𝐝𝐨𝐰𝐧 Then, you're going to answer that question in a LinkedIn post. Use a variety of text, image, carousel and short video posts. I know, this is "duh" territory. But are you actually doing it? When you answer clients' real-life, down-to-earth questions, they will sit up and take notice when they see your posts. They'll get genuine value. And they'll start to see you as a go-to expert in your field. Pretty soon, you're more top of mind with existing clients, and attracting fresh buyers as well 😎 2- 𝐓𝐮𝐫𝐧 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐢𝐧𝐭𝐨 𝐦𝐲𝐭𝐡-𝐛𝐮𝐬𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 If you want to create viral content on LinkedIn, bust a common myth. Producing high-engaging content is surprisingly easy. Here's the cheat code: "Most people think X, but actually Y." You would be surprised how much high-impact content you can produce using this simple setup. Start noticing viral examples in your own feed. The variations are endless. 3- 𝐔𝐬𝐞 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐡𝐨𝐰-𝐭𝐨 𝐩𝐨𝐬𝐭𝐬 If your clients often ask you how to do something in Word, create a tutorial post that walks them through the process. If they ask you how to go about getting a translation certified, create a step-by-step post to explain the process. If they wonder why their website should address "clients" instead of "customers," talk about that. If they just wish they could change the language in PowerPoint or in Word comments, screenshot the solution and post it. For more simple-mazing marketing tips for translators delivered to your inbox every week, jump on the LION Translation Academy newsletter—it's free, and we believe in providing value up front. Link's in the comments. Have you ever thought about using client questions to craft your content? Drop a comment and let's talk about it! #entrepreneurship #marketing #smallbusiness #translation #litranslators #business #freelance #agency

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Freelance tip: If you're actively looking for new clients in your freelance business, the most important thing to avoid is self-sabotage and self-inflicted pain. That sounds kind of dumb, but here's what I mean. We all do this! You see a good potential client, and you immediately tell yourself: 😬"They probably already have a translator or interpreter." You don't know that: Maybe they're piling this extra responsibility on one of their employees who already has another job. Maybe that person went to their boss this morning and said, "I'm not translating the website copy/interpreting for the staff meetings/subtitling the videos anymore. We have to hire an actual translator/interpreter/subtitler." 😬"They probably won't pay my rates." Do you know their budget? Have you sat in on their planning meetings? Maybe they're over there, saying, "Our current freelancer does mediocre work, takes forever to respond to our e-mails, and delivered the last project late. We need to find someone new, and we may have to pay more to get someone good." 😬 "I'm afraid they'll think I'm too expensive, so I'll quote my absolute lowest rate." This is what Walt Kania used to call a "self-inflicted discount." The client isn't asking for a discount: they don't need to, because you're offering one before you even give them a quote. There are tons of ways to handle this. The best: just quote your regular rate and see what happens! I'm honestly surprised at how often a client I really want to work with is fine with what I charge. If you're really having pricing anxiety, you can say something like, "For this type of project, I typically charge X. If that's not in your budget, let me know and we can talk further." You're not explicitly offering to charge less: maybe the client can give you a longer deadline, or downsize the request to fit their budget. It increasingly strikes me that lots of translators are marketing assertively for the first time, after years/decades of working only for a few agencies. I hope these tips are helpful! If you'd like more, join the Training for Translators mailing list! https://lnkd.in/evUwn7y

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There are a few key “moments of truth” when building your company’s #localization program. -Hiring your first localization expert. -Moving from spreadsheets to a real TMS. -And yes! Setting up your Localization KPIs for the first time! But here’s a reminder (especially now with the pressure that AI is becoming part of everyone’s workflow) We must be mindful of how we talk about localization, KPIs, and ROI. Some stakeholders think Localization is just a technical task, something that you can solve via an algorithm, but what we do is not just a technical task. Localization is a creative and cultural effort, and if we focus only on numbers like speed and cost (which is where we are usually cornered as Loc professionals when we are asked about Localization ROI), we risk missing (or hiding!) its real value. 📍 📝 BLOG POST 📝 📍 ================== Localization ROI: avoid these KPI pitfalls in an AI-Driven world https://lnkd.in/dbwBgzcJ In this post, I discuss some of the most common mistakes teams make when trying to measure localization and why framing matters more than ever. What about you? How do you make sure your localization efforts are seen as strategic and not just technical? Did you use a particular KPI that helped you?  I’d love to hear your thoughts! Share your experience in the comments!

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Do you think translation quality is going down? 🤔⬇️   According to Marco Trombetti CEO of Translated, quality might actually be improving in the most unexpected and paradoxical way. When I sat down with him in my latest Agile in Localization Podcast by Crowdin he explained why:   “Let me say something that will scare people… the average quality that people are asking is decreasing. The perception is quality is going down but that’s absolutely wrong. The reason why the average quality is going down is just because we are translating hundreds, thousands of times more content than before. Think about e‑commerce reviews, travel listings, all the messages between users, things we never translated in the past because it was too expensive and took too long. Now we do it.” Automation has changed everything. What once was expensive, selective, and slow has now become accessible, scalable, and fast. On the surface, it may feel like standards are slipping, but in reality, the bar for critical content: UI, customer journeys, and brand messages, has never been higher. Translation has shifted from being a luxury to being a utility. Businesses no longer choose between translating a few pieces of high-value content or doing nothing at all. Automation lets them translate everything. And with that efficiency comes opportunity: when businesses save on high-volume automation, they often reinvest in premium, high-touch human translation where it matters most. Could this be the paradox: Automation reduces overall translation costs,  yet at the same time, it creates more work for human experts? It drives businesses to enter new markets faster, engage more users, and deliver richer experiences, often demanding more polished, more culturally attuned translations for customer-facing content. Perhaps instead about how much translation costs, the conversation can now finally become about how much it earns. In an automation-first world, maybe value-per-impact is a better measure than cost-per-word. I would love to hear your thoughts… One thing became clear from my conversation with Marco: if you can’t deliver both AI-powered scale as well as human nuance in localization you’re already behind. The winners will be the ones who embrace both ends of the spectrum: automation for speed and scale, and human creativity for impact and differentiation, agreed? So, is automation really lowering standards or is it actually redefining what “standard” means? What do you think? Check out the full fascinating episode with Marco Trombetti with the link in the comments. Thank you Fame team for the excellent production support. Much appreciated!

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Papercup → RWS Group (June 2025)  PlayAI → Meta (July 2025)  WaveForms AI → Meta (August 2025) The consolidation wave is here, and it's telling us everything. Three major Voice AI acquisitions in three months. That's not a coincidence, it’s inevitability. Here's what's really happening: Big Tech realized voice isn't just another AI modality—it's THE gateway to making AI feel human. And they're rapidly acquiring to own that gateway. But here's the thing about all these acquisitions -- English-first voice AI. Meanwhile, 75% of the world speaks something else as their primary language. While others built for voice bot demos, we built CAMB.AI for Delhi taxi drivers, São Paulo football fans, and Cairo film producers -- for each one to experience their content in their own tongue, natively and live.. We built our TTS, MARS to handle real-world multilingual chaos—not just clean, studio-recorded English. Five years from now, there will be two types of Voice AI: #1 Those owned by Big Tech, optimized for their own ecosystems. #2 Those that became the universal infrastructure for everyone. The mamba mentality isn't just about being unstoppable. It's about being unavoidable 🐍

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"That's not even close to what they said." - anyone who's ever watched the subtitled version of a show or movie where they know the original language And you know what? They're probably right. But there's a good reason 💡 When subtitlers are translating subtitles, they have to think about not only what was said in the original language, but how best to convey that in the space of: 😬 maximum 2 lines 😬 maximum 40 characters per line (with spaces) 😬 between 1 second and 6 seconds 😬 maximum 20 characters per second reading speed 😬 breaking the lines at a logical spot to aid reading 😬 all while making it understandable in another language So yeah, sometimes the subtitle might not be the direct translation of what the character is saying. But does it get the gist of it? Sometimes, that's all we can do. 🤷🏻‍♀️ (📌 limits above are for English subs, other languages vary!)

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If there’s ONE THING every translator has heard before, it’s… → “We have a [insert language] speaker on our team who does our translations” 🫠 Reasons why this is a bad idea: - Being bilingual doesn’t make you a good translator (or writer) - It’s hard to keep translations consistent because there’s no systems in place (to store terms, create translation memories, etc) - Colleagues end up writing in formats they’re unfamiliar with, and/or their non-native language, which impacts quality It’s a pretty classic mistake that can end up badly damaging a brand’s reputation I wrote about other common business translation mistakes & how to avoid them here: https://lnkd.in/dVVNiKN4

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