Lucas Anaut

🇪🇸 Spain’s marketplace race is heating up – and China is closing in Half the Spanish population shops on Amazon – and the US giant dominates every major category except fashion. But with SHEIN, AliExpress, and Temu gaining momentum fast, the marketplace landscape is shifting rapidly. We just updated our Marketplace Country Quadrant for Spain – and the changes tell a clear story: 📈 International platforms rule the market. 📉 Local players are few and far between – with only El Corte Inglés (generalist) and PcComponentes (electronics specialist) still holding their ground. 🤯 Meanwhile, Shein continues its category takeover, expanding well beyond fashion. 🆕 What’s new in 2025? • Temu and Carrefour have joined the generalists • Vinted, Veepee, and Tradeinn SL enter with strong category performances • SHEIN is now present in Home, Beauty, and Sports • eBay drops out of the generalists – now only relevant in DIY & Electronics 🛍️ Top Marketplaces by Category – 2025 Spain Quadrant Generalists: Amazon, AliExpress, El Corte Inglés, Miravia, Carrefour, Temu Fashion: SHEIN, Zalando, Vinted Electronics: MediaMarkt España, PcComponentes, Back Market Home & Living: SHEIN, Veepee, eBay DIY & Garden: eBay, ManoMano, Leroy Merlin Sports: Decathlon, SHEIN, Tradeinn SL Beauty & Care: SHEIN, Promofarma, Veepee 🔍 Read the full deep dive: 👉 https://lnkd.in/dmBg_5fX 📬 And if you want weekly updates on Europe’s fast-moving marketplace world: Subscribe to the Marketplace Universe Weekly newsletter: 👉 https://lnkd.in/dXMF-d4w

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From LiveOps to LiveValue — How Quimbi.ai Lifts LTV The problem: Calendar-driven LiveOps (fixed events, generic offers, siloed systems) creates promo fatigue and shallow engagement. Revenue is still concentrated in VIPs, but the “middle class” of spenders now matters just as much. Quimbi’s answer: a real-time LiveValue loop Observe → Predict → Orchestrate → Learn Observe: unify gameplay, economy, support, and store signals into a living profile. Predict: per-player churn hazard, purchase probability, fatigue risk, best next reward. Orchestrate (in-session): save-plays, elastic bundles, difficulty nudges, reward swaps—only when uplift clears a threshold. Learn: every action is an experiment; trim promo waste and feed results back into the profile. Where it acts (surgically): Progress friction: insert micro-quests, “progress guarantee” bundles, or one-fight difficulty nudges. Energy/pacing: time-shifted top-ups, skip-gates for high drop-risk cohorts. Store hesitation: switch to price-to-completion or transparent pity floors. Social loops: purpose-based squad and guild recommendations. Event fatigue: shrink objectives or defer to a better session window. Metrics that move LTV: Monetization: ARPDAU, ARPPU, payer conversion, promo waste, elasticity index. Engagement: TT2S (time-to-second-session), session length, TTMP (time-to-meaningful-progress), churn hazard. Trust: refunds/chargebacks, friction complaints, fairness delta. Purpose: purpose score (mastery + guild impact + narrative contributions), creator/leader influence. VIPs/whales—without 2014 tactics: Real-time tiering, portfolio-wide recognition, purposeful roles (unlock zones/events), built-in spending controls and fraud protection. Middle-tier monetization via micro-progress bundles and earned cosmetics. Typical 60-day lifts: ↑ ARPDAU, ↑ session length & return rates, ↑ purpose/guild completions, ↓ refunds & friction complaints. Notable references: industry analyses on whale economics (e.g., Swrve/VentureBeat), KPI primers from GameAnalytics, and LiveOps guidance from Google Play/Unity.

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