Luuk Schellens

Sales workflows are scattered across multiple tools. (And teams waste hours switching between them.) • Research happens in one place. • Prospect data lives in another. • Sequences are built somewhere else. Apollo's AI Assistant changes this completely. It's the first AI that runs your entire sales funnel in plain English. No switching tools, no setup, no prompt engineering required. I tested this with a recent outreach campaign. Instead of spending my morning jumping between platforms. I told the AI: "Find 200 SaaS companies in California with 50-200 employees and set up personalized outreach sequences." Ten minutes later, everything was live and running. Here's what it automated: ✓ Complete prospect research with enrichment ✓ Decision maker identification and contact finding ✓ Personalized sequence creation and launch ✓ Real-time performance tracking and optimization What used to waste my entire morning now happens while I grab coffee. The AI handles complete workflows, not just single tasks: ➟ Built on Apollo's market-leading B2B database ➟ Works in conversational English, no technical skills needed ➟ Shows every step and explains costs upfront ➟ Runs end-to-end processes across your entire funnel The future of GTM isn't managing more tools. It's having one AI that runs your entire revenue engine. 📌 Join Apollo’s AI Assistant waitlist: https://bit.ly/465MC5Q 🔄 Repost to help others automate their sales workflows #ColdOutreach #SalesProspecting #LeadGeneration #OutboundSales #ApolloAIAssistant #ApolloPartner #ApolloPartnership #SponsoredByApollo

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Coaching your frontline sales managers can increase the entire sales team's performance by as much as 20% Some other data points: 👉🏻Companies that invest in coaching see an 788% ROI through increased productivity and employee retention. 👉🏻Reps are 21% more likely to hit quota with the right leadership. 👉🏻Revenue per seller can jump as much as 50%. Compelling, isn’t it...？ So why is it that sales management training & coaching comes so low down on the priority list when the results are so impactful? In many cases sales managers have been promoted because they were top salespeople, but the skills needed to be a high performing Individual Contributor (IC) are very different to those needed to lead a team (where you go quite literally from 'I' to caring about 'We'). Without the right training and coaching, most are left to figure out on the job - neither of which is optimal for the individual or the company. Ok, so yes, at this point there is a shameless plug for my revenue coaching services, but the results are truly special when a revenue leader with potential and talent (but still learning on the job), can fast track through effective coaching... So what does coaching with me look like: 🌟Personalised 1:1 sessions tailored to your needs 🌟Assessment of skill & knowledge gaps against a revenue leadership maturity model 🌟Clear coaching plan with tangible outcomes 🌟Access to best-in-class playbooks & frameworks (as well as practical guidance on how to execute on them).  Who's my coaching for: ✅First-time sales leaders stepping into new VP/CRO roles ✅Experienced SaaS leaders taking on new functions or geos ✅Ambitious leaders with an 'always learning' mindset ✅SaaS companies that want to increase sales performance by 20% 🎯This quarter’s offer: Book five coaching sessions and your sixth is on me. If you are interested in finding out more, please email me at [email protected] Apologies for cringy photo - it's me at my desk following a coaching call - tenuous link to the post I know :)!! #thefemalesalesleader  #softwaresales  #salesleadershipcoaching  #saas

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How to turn your AEs into a winning team: - product positioning - Discovery training - Command of the message - Great CRM setup - Nice Sales deck - listen to Calls in Gong ^^ tasks split across marketing, RevOps, AE leader, enablement. How to turn your SDRs into a winning team: - map the TAM - learn a variety of decision maker titles - cold calling training - set up email infrastructure - buy and set up multiple data tools - learn copywriting for exec communication - learn about SMTP, DMARC, DKIM - run complex math to determine how many leads are needed - collaborate with marketing for MQL handoff - optimize sequence settings to prevent bottlenecks - validate CRM data to prevent bounce leads - learn LinkedIn strategy for messaging prospects - learn to leave proper voicemails - run discovery on inbound leads - build a variety of sequences - run the math on A/B testing messaging - pass proper notes to the AE - follow up with leads that ghosted the AE - handle phone objections different than email ones - test a variety of tools, and fight for budget contstantly - help SDRs career plan and understand comp plan ^^ worst of all, the SDR manager has to do 90% of this in their own! Then SDRs and SDR leaders are paid less than their AE counterparts. Then when things aren’t working the SDR team is cut while the AE team is trained. How does this make sense? Been saying it for years #SDRsMatter

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“Book a demo” is the biggest lie in SaaS. It should say: book a discovery. Here’s the mistake most AEs make: Inbound lead hits the funnel → AE jumps straight into screen share. I used to do the same. Show every shiny feature, hope something sticks. Prospects smiled, nodded… and disappeared. The truth? Your demo is only as good as your discovery. Now my rule is simple: 🔥 No discovery = no demo. If they just want a quick look? I’ll send a 3-minute video. But if they want my time, we dig into pains first Only then do I tailor what I show. Here’s what works better (with tips to copy): 1. Start with context.   Ask: “What made you book time with us today?”   → Tip: This flips the call from your agenda to theirs. 2. Anchor to the pain. Uncover real challenges before opening a tab. → Tip: Use Sybill to record the call - then review their exact words in a 30s brief before your next meeting. Reuse those same words to resurface the pain and make your demo hit harder. 3. Customize the show-and-tell.   Show a 2-minute clip tied directly to their problem.   → Tip: The less you show, the more they ask to see. 4. Skip demos for transactional deals.   Send a quick video if that’s all they need.   → Tip: Protect AE hours for real sales cycles, not product tours. Because features don’t close deals. Relevance does. Stop performing product tours. Start diagnosing problems. If your company forces AEs to run demos without discovery… they’re setting you up to fail. Do you agree - or do you think “demo first” still has a place? Follow me @Jonathan for real sales takes from the front lines.

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Your outbound is probably too clever. And it’s killing your results... Right now, your prospects are drowning in: ➤ Cold DMs referencing the last post they liked ➤ Hyper-personalised fluff that doesn’t convert ➤ Complex messages that simply confuse Here’s the truth: Simple > Smart. I got a cold email the other day that referenced a random post I liked. It felt like a stretch. No real insight. No relevance. Just....noise. Personalisation works...but only if it’s relevant and value-driven. Here’s what’s actually working in our outbound flows: ➤ Clear articulation of the ONE problem we solve (linked to their pain points) ➤ Built-in curiosity (“how exactly are you doing that?”) ➤ Timing that feels contextual, not creepy ➤ Offers that align with where the prospect already is And when that’s all dialled in? You don’t need to beg for meetings. You attract them. If your outbound feels like shouting into the void, simplify. Start with this:  👉 Can your prospect instantly understand the problem you solve? (Hot tip: Use a platform that simplifies things and 10x's your clarity, just like Instantly.ai⚡)

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Stop chasing the “perfect call time”. It feels smart. It’s a trap. Every SDR has heard the myth of the magic hour. → The idea: There’s a golden window when prospects always pick up. → The reality: Every day is different. Every person lives in their own world. There is no universal best hour or best day. No secret slot. No shortcut. The right moment isn’t found. It’s made by volume, persistence, and consistent dialing. Top SDRs don’t wait for luck. They create it. Here’s what they do: → They call at all hours, not just the “recommended” ones. → They track their own data, not just industry averages. → They build habits around action, not hesitation. → They treat every dial as a new chance, not a wasted effort. → They know that every “no answer” is one step closer to a “yes”. Quantity creates luck. Calls create timing. The more you dial, the more you learn. The more you learn, the better you get. The better you get, the more you win. Stop waiting for the stars to align. Start dialing. Persistence beats perfection. Consistency beats timing. The best SDRs don’t chase the perfect call time. They make their own.

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Level Up Your Sales Conversations: 5 Phrases to Persuade Without Being Pushy Ever wonder if your sales language is landing the right way? These 5 examples below powerfully show how even small communication tweaks can make a real difference in expressing value. ↳  Instead of phrases like: ❌ "Let me know when you change your mind." ❌ "I'll send you some more info, so you can get back to me if you're interested" ❌ "You are missing out, if you don’t do this." ❌ "This is the best solution." ❌ "I think you should increase your budget." ↳ Try these more collaborative approaches: ✅ "Would next week work for a quick follow up?" ✅ "Would you be open to go through details in a quick call?" ✅ "Based on what we've seen with other customers, there's a significant value in [xy]. What potential downsides do you foresee?" ✅ "This solution offers [xy] benefits, which I think aligns well with your objective [y]." ✅ "We've identified some areas where a strategic budget increase could yield substantial returns. Shall we discuss the potential impact?" Let's shift from telling to collaborating and from pushing to partnering. What other phrases have worked wonders for your sales conversations? ♻ Like and share if this resonates. 🔔 Follow me Claudio Meidler for more like this. 

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