Is your CMS ready for AI?
Because websites aren't the only way people find you anymore.
As digital experiences evolve, content is no longer something you publish — it’s what powers search results, voice assistants, chatbots, and LLMs.
Our Chief Technology Officer John Ennew has written about what that means for your CMS strategy, how to adapt to the new realities, and make your CMS strategy more impactful and resilient.
Three key takeaways:
- your CMS should support structured, machine-readable content - not just web publishing
- composable and headless platforms can help you scale, integrate, and adapt more easily
- AI-ready content needs to be clean, tagged, and trustworthy, or it won’t be surfaced at all
Read the full piece: https://lnkd.in/ehPgbVhs
#CMS #AIDiscoverability #Content #Composable #HeadlessTech
[Image descriptions:
ID1: Illustration of a laptop displaying two tabs labelled "CMS" and "AI", with speech bubbles and interface components. Title reads: “Is your CMS ready for an AI-enabled world? Why content management is more strategic than ever. By John Ennew.”
ID2: Text: “Your content is no longer just digital collateral — it’s your organisation’s voice.” Background has lilac and lime gradients.
ID3: Text : “Users are finding you through AI, search, chat, voice. Not just your website.” Icons below show a smart speaker, a browser with an “AI” button, and a chatbot face.
ID4: Text: “Your CMS needs to support multi-channel delivery, not just page publishing.” Diagram shows content flowing from a website into other formats like AI, chat, and media.
ID5: Text: “Composable platforms and headless CMSs offer the flexibility you need.” Diagram shows connected boxes labelled CRM, SEARCH, API, and AI, linked by API nodes.
ID6: Text: “Structure your content so it’s machine-readable, reusable, and resilient.”Soft lime gradient and white background with rounded text box.
ID7: Text: “Modern CMS strategy means building for change, not just delivery.” Diagram shows labelled boxes (CMS, AI, CRM) pointing to a blank placeholder box — suggesting future adaptability.
ID8: Text: “Done right, your CMS becomes a content engine — not just a backend tool.” Soft lime and lilac gradients in background.
ID9: Text: “Is your CMS built for what’s next? Read the full blog, link in caption.”]