Martin Losada Burgo

Global growth isn’t a volume game. It’s a precision sport. Yet too many B2B brands launch into new markets without truly understanding: – Where the opportunity lives – How mature the funnel is – And what’s actually required to convert The result? Misaligned campaigns. Fragmented GTM. Wasted spend. In his latest blog, Marcus Hiles, SVP of Strategy at Just Global, breaks down why market sizing and segmentation should be your first move—not an afterthought. That means sizing the opportunity, segmenting by readiness, and activating GTM based on real buyer signals. Swipe through for key takeaways then read the blog for the complete story: https://lnkd.in/gZC7RB2Y

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Is your adtech checking all the right boxes? 🤔  Marketing is complex enough—scattered audiences, shifting privacy rules, and disappearing data. 🫥 Your technology shouldn't add to the chaos. It should simplify it. When choosing a new solution, focus your investment on key growth areas: creative adtech like GenAI, cross-platform video measurement, and retail media networks. ✨ The result will be campaigns that succeed, every single time. 

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We’re excited to announce a powerful new integration between VWO and Storyblok. The VWO plugin is now available directly inside Storyblok’s Visual Editor! This seamless addition empowers marketers to: - Run A/B tests on headlines, images, CTAs, and more, without leaving their content editor - Personalize experiences for different audiences directly at the point of creation - Eliminate developer dependencies, enabling faster iterations and smarter decisions This integration brings experimentation and content creation under one roof, accelerating experimentation workflows and enabling content teams to optimize for engagement and conversions, faster than ever before. Learn how this integration works: https://lnkd.in/gkUtbKVc Explore news about the integration...link in the comments! Alin Tanase | Alex Stark | Christina Nicholson | Devon Boyd #ABTesting #Personalization #Experimentation #MarTech #ContentMarketing #DigitalExperience

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👀 Your audience’s eyes aren’t where they used to be. AI summaries, zero-click search, disappearing discovery — the funnel is evolving faster than ever. Here’s what it means for brands, and where the next opportunity lies → https://lnkd.in/e-Giwmhj

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💡 Google Analytics (GA) is no longer just a measurement tool – it's becoming a performance engine. At the heart of this evolution – GA Audiences, dynamic, AI-enriched segments built from your data mapped in GA. They capture key user signals like behavior, intent, and lifetime value, and make them actionable across Google Ads and GMP. The GA audiences don’t just power Smart Bidding. They're the foundation for today’s most intelligent, 🤖 AI-driven campaign types: from PMax to Demand Gen and beyond. If you're not activating your GA Audiences, you're not unlocking the full potential of your media performance. Swipe through to see where they make the biggest impact  👉 ! Want to learn more? Book a GA data strategy session with TRKKN today: https://lnkd.in/g_8tTGwR #GA4 #GAaudiences #AIinMarketing #GoogleAds #PerformanceMax #DemandGen #DV360 #GMP #DigitalMarketing #TRKKN #MarketingInnovation

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📈 CPCs are up ⏳ Funnels are longer 🧩 User journeys are messier 📉 Conversions are stalling 🧾 Manual campaign management isn’t cutting it anymore If that sounds familiar, it’s time to rethink how you run performance campaigns. In our latest article, we unpack how AI is changing the game for performance marketers (without turning everything upside down): ✅ Find new audiences you didn’t even know existed ✅ Personalize ads on the fly, based on real behavior ✅ Detect creative fatigue before your CTR crashes ✅ Hit CPA targets without daily bid wrangling ✅ Optimize past the click into retention and LTV And we’ve got real tools (and a real case study) to prove it, including how Plarium scaled game conversions across top GEOs with help from MGID’s AI. 📖 Dive in and see how smarter, faster campaigns actually work in practice. 👉https://hubs.ly/Q03CKCgT0

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Is your CMS ready for AI? Because websites aren't the only way people find you anymore. As digital experiences evolve, content is no longer something you publish — it’s what powers search results, voice assistants, chatbots, and LLMs. Our Chief Technology Officer John Ennew has written about what that means for your CMS strategy, how to adapt to the new realities, and make your CMS strategy more impactful and resilient. Three key takeaways: - your CMS should support structured, machine-readable content -  not just web publishing - composable and headless platforms can help you scale, integrate, and adapt more easily - AI-ready content needs to be clean, tagged, and trustworthy, or it won’t be surfaced at all Read the full piece: https://lnkd.in/ehPgbVhs #CMS #AIDiscoverability #Content #Composable #HeadlessTech [Image descriptions: ID1: Illustration of a laptop displaying two tabs labelled "CMS" and "AI", with speech bubbles and interface components. Title reads: “Is your CMS ready for an AI-enabled world? Why content management is more strategic than ever. By John Ennew.” ID2: Text: “Your content is no longer just digital collateral — it’s your organisation’s voice.” Background has lilac and lime gradients. ID3: Text : “Users are finding you through AI, search, chat, voice. Not just your website.” Icons below show a smart speaker, a browser with an “AI” button, and a chatbot face. ID4: Text: “Your CMS needs to support multi-channel delivery, not just page publishing.” Diagram shows content flowing from a website into other formats like AI, chat, and media. ID5: Text: “Composable platforms and headless CMSs offer the flexibility you need.” Diagram shows connected boxes labelled CRM, SEARCH, API, and AI, linked by API nodes. ID6: Text: “Structure your content so it’s machine-readable, reusable, and resilient.”Soft lime gradient and white background with rounded text box. ID7: Text: “Modern CMS strategy means building for change, not just delivery.” Diagram shows labelled boxes (CMS, AI, CRM) pointing to a blank placeholder box — suggesting future adaptability. ID8: Text: “Done right, your CMS becomes a content engine — not just a backend tool.” Soft lime and lilac gradients in background. ID9: Text: “Is your CMS built for what’s next? Read the full blog, link in caption.”]

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