Olga San Andrés Iborra

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀 𝘄𝗶𝘁𝗵 #𝗗𝗩𝟯𝟲𝟬? We’ve launched four new features to help advertisers: ⏰ 𝗦𝗮𝘃𝗲 𝘁𝗶𝗺𝗲 𝗮𝗻𝗱 𝘀𝗰𝗮𝗹𝗲 𝘆𝗼𝘂𝗿 𝗯𝗲𝘀𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 with 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝘀, a new tool for creating reusable targeting sets that reduce setup errors ➡️ https://goo.gle/4grIpwI 🎯 𝗦𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗻𝗲𝘄 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 with 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗣𝗲𝗿𝘀𝗼𝗻𝗮, an AI-driven feature that translates marketing personas into actionable targeting ➡️ https://goo.gle/42xwjfL 🔎 𝗙𝗶𝗻𝗱 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗳𝗮𝘀𝘁𝗲𝗿 with 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵, which lets you use natural language to quickly find campaign entities based on their settings, reporting data, or historical events ➡️ https://goo.gle/3Kdg3dw 💬 𝗚𝗲𝘁 𝘆𝗼𝘂𝗿 𝗺𝗼𝘀𝘁 𝗰𝗼𝗺𝗺𝗼𝗻 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝘀𝘄𝗲𝗿𝗲𝗱 and receive 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 with 𝗔𝗱𝘀 𝗚𝘂𝗶𝗱𝗲, a new conversational assistant for your DV360 journey

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We’re excited to announce a powerful new integration between VWO and Storyblok. The VWO plugin is now available directly inside Storyblok’s Visual Editor! This seamless addition empowers marketers to: - Run A/B tests on headlines, images, CTAs, and more, without leaving their content editor - Personalize experiences for different audiences directly at the point of creation - Eliminate developer dependencies, enabling faster iterations and smarter decisions This integration brings experimentation and content creation under one roof, accelerating experimentation workflows and enabling content teams to optimize for engagement and conversions, faster than ever before. Learn how this integration works: https://lnkd.in/gkUtbKVc Explore news about the integration...link in the comments! Alin Tanase | Alex Stark | Christina Nicholson | Devon Boyd #ABTesting #Personalization #Experimentation #MarTech #ContentMarketing #DigitalExperience

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B2B marketers, have you unlocked all of #AI’s potential? 🦾 According to our latest B2B Benchmark Report, “AI Is The New Advantage”, 95% of B2B marketers use AI weekly yet most are still operating at a basic level. In fact, the best marketers are using it to enhance creativity, drive strategy and more. The solution isn’t to use AI – it’s to use it better: https://lnkd.in/gdnN5a5U

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Is your adtech checking all the right boxes? 🤔  Marketing is complex enough—scattered audiences, shifting privacy rules, and disappearing data. 🫥 Your technology shouldn't add to the chaos. It should simplify it. When choosing a new solution, focus your investment on key growth areas: creative adtech like GenAI, cross-platform video measurement, and retail media networks. ✨ The result will be campaigns that succeed, every single time. 

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Passionfroot built an AI Campaign Strategist with Gemini 2.5 Flash to scale creator marketing. It uses structured output for UI control and agentic retrieval-augmented generation (RAG), speeding up campaign launches by ~5x. Learn how: https://goo.gle/3Vb6vCe

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Global growth isn’t a volume game. It’s a precision sport. Yet too many B2B brands launch into new markets without truly understanding: – Where the opportunity lives – How mature the funnel is – And what’s actually required to convert The result? Misaligned campaigns. Fragmented GTM. Wasted spend. In his latest blog, Marcus Hiles, SVP of Strategy at Just Global, breaks down why market sizing and segmentation should be your first move—not an afterthought. That means sizing the opportunity, segmenting by readiness, and activating GTM based on real buyer signals. Swipe through for key takeaways then read the blog for the complete story: https://lnkd.in/gZC7RB2Y

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📈 CPCs are up ⏳ Funnels are longer 🧩 User journeys are messier 📉 Conversions are stalling 🧾 Manual campaign management isn’t cutting it anymore If that sounds familiar, it’s time to rethink how you run performance campaigns. In our latest article, we unpack how AI is changing the game for performance marketers (without turning everything upside down): ✅ Find new audiences you didn’t even know existed ✅ Personalize ads on the fly, based on real behavior ✅ Detect creative fatigue before your CTR crashes ✅ Hit CPA targets without daily bid wrangling ✅ Optimize past the click into retention and LTV And we’ve got real tools (and a real case study) to prove it, including how Plarium scaled game conversions across top GEOs with help from MGID’s AI. 📖 Dive in and see how smarter, faster campaigns actually work in practice. 👉https://hubs.ly/Q03CKCgT0

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Paid vs Free AI Tools in 2025 – Which Side Are You On? AI is changing the game for marketers — but the real question is: Should you invest in premium tools or master the free ones? Here’s a head-to-head of the top paid vs free AI tools for:  → Research  → Keywords  → Design  → Copywriting  → SEO & Content Tools like Ahrefs, Photoshop, Surfer SEO are powerful — but not always necessary. Free tools like Perplexity, Harpa AI & Writesonic are catching up fast. Smart marketers don’t just spend more. They adapt faster. Credit: Shubham Tomar

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