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I could fairly be described as someone who is seriously "into" content. While I have played a rather unsettling range of roles over the years, from analyst through to manager and entrepreneur, a majority of these roles have focused to a large extent on understanding what content is, how it can be managed effectively and why this has become so important. My first encounter with content technologies was in 1987 when I was introduced to SGML and a number of applications intended to support academics working with complex text collections. It could be said that at the time, as a reader in the Bodleian Library, I was swimming in content so the potential benefits of this line of innovation effec...