Advance B2B | Marketing Agency

Everybody knows: marketing strategy should be based on business goals. ✅ Everybody knows: scalable, results-oriented marketing needs a strategy. ✅ Yet, there are still companies that either don't have a marketing strategy, or they have one but it is not quite in line with the business. Why? Well, generally speaking there 2 reasons: marketing is swamped with tactical work or there are disagreements or misunderstandings about the key aspects of strategy. Do you know what happens when internal misalignment gets in the way of a good marketing strategy? (nothing good) ➡️ https://lnkd.in/dsbT3ddu

There is no ready-to-use secret recipe for creating a good B2B marketing strategy. You’re not learning it from us, B2B marketing is tough, and you are likely elbow-fighting with strong competitors in a busy space and are having a hard time standing out of the crowd. If what you’re after is guidance to figure it out, this step-by-step guide should help: https://lnkd.in/dQvixCsJ

Most B2B deals don't die because of a competitor. They die because the buying committee can't agree. Today, up to 13 people are involved in a single purchase decision. Each one has different priorities, risks, and definitions of value. Your job isn't just to sell. It's also about translating your value into every stakeholder's language, from finance to IT to end-users. Find thoughts from our Ella Tyrväinen on this: https://lnkd.in/dam-YrF6

Hands up if you already have a bunch of branded tote bags or water bottles at home ?? We all do. What if instead of adding to the pile, we rethought how we deal with swag, events, ads, travel, or even how we use AI? Here are some simple ways to make marketing less wasteful (and make your brand more credible): https://lnkd.in/dJ2DcYKt

AI has "invaded" every aspect of business, from sales to customer success. ? And so we're way past asking ourselves whether we want AI-driven processes or not. ? The question really is "are you ready to adapt?" This opinion piece from Mikko covers why change is necessary and how to make it happen. From understanding the risks of not implementing change to building a future-proof infrastructure, he shares practical thoughts to help you stay in control of your narrative. Check it here: https://lnkd.in/d5f7_GK3

From manual processes to automated efficiency, our collaboration with Katana revolutionized their partner management. "None of what we did for Katana is standard in HubSpot. 100% of this is custom made." Zsofia Kovacs Growth Technology Strategist Check it out: https://lnkd.in/dDarBAgJ

B2B tech copywriting is not as it used to be: just pushing that optimized blog post out and waiting for organic traffic to flow in. Today, best-performing marketing teams conquer multiple platforms and reap the harvest of their brand efforts. That makes clear copywriting more strategic than ever. Whether you write taglines or script for a new video clip, you want to build a B2B tech brand that stands out from the crowd, right? And there, ditching tech jargon is the first thing to do. https://lnkd.in/dwkKcjFk

Awards and certifications speak volumes! In a world full of choices, social proof acts as a warm and reassuring compass that can also influence your next B2B deals. More on this topic here ?? https://lnkd.in/d7mt2i2e

Should B2B marketing be more sustainble? Yes. Can it be? Yes. From swag to events to ad placements, the choices we make every day as marketers matter more than we think. Mari pulled together a checklist with practical ideas (and examples) for doing it better. Check it here: https://lnkd.in/dRFw_ydf

According to Niko Laine, CFOs are not dragons guarding their treasures. In fact, they like spending money! But then, why do they often say �No� to marketing budget requests? Some answers here: https://lnkd.in/dN5BWK4E