Bob W.

🏨 Europe’s hotel stock is ageing fast - and that’s creating a once-in-a-generation opportunity. With operating costs up and returns under pressure, many mid-market hotels are ready for reinvention. 🗞️ As Bob W., Chief Development Officer Philip Grace, explains in Green Street News publication, converting older hotels into serviced apartments or aparthotels can unlock value quickly: leaner operations, longer average stays, faster stabilisation, and stronger, more resilient income. 👉 Read more about it in our recent blog post - https://shorturl.at/bs2ZA 👉 Curious what a conversion could look like for your asset? Let’s talk. #BobW #ServicedApartments #RealEstate #Hospitality #PropTech #AdaptiveReuse #HotelConversion #ExtendedStay

🚀 It’s official with our fifth property in Munich. Say hello to Bob W Munich City West in Arnulfpark. Munich is one of Europe’s most supply-constrained hospitality markets — and we’re doubling down in the city’s thriving Tech Quarter. The five-storey building will open this winter, offering fully furnished studios and one-bedroom apartments for short and long stays. 👉 Full story here: https://bit.ly/483ZvPj This comes just weeks before EXPO REAL (Messe München) (Oct 6–8, 2025), where our entire Real Estate team, including our Chief Development Officer Philip Grace, will be on the ground. We’re actively transacting and expanding across Europe — let’s meet in Munich. 👉 Drop us a message to schedule a chat at Expo Real or stop by PFK Hospitality stand at hall A1.340

Stockholm, chapter two 🇸🇪 We’ve just opened at Österlånggatan 26 in Gamla Stan — a historic address with a modern Bob W twist, right in the heart of the Old Town. Surrounded by cobbled streets, cafés, and centuries of character, the building has been reimagined with contemporary design while keeping the charm of its past intact. A place where guests can feel part of Stockholm’s most storied neighbourhood 🧳 ✨ 📣 Next stop: EXPO REAL (Messe München). Our Real Estate team will be there in October, exploring what’s next for Bob W across Europe 🇪🇺 Make sure to grab a coffee with them ☕️ — Philip Grace Taavi Pettai 🗞️ Read more about the latest property launch here → https://bit.ly/4m4WQYM

Helsinki has a new icon above the rooftops 🌤️ At the top of Bob W Helsinki Kamppi, we’ve joined forces with IITTALA to create the Sauna Lounge by Iittala & Bob W — where 1970s architecture meets over 140 years of Finnish design heritage. Expect panoramic skyline views, timeless glassware alongside Iittala’s latest range, a vast rooftop terrace, and an original copper fireplace framing a sauna experience like no other. It’s a spa-like retreat for our guests and a private event space for locals and companies looking for something unforgettable ↴ Read the full story here: https://bit.ly/3HL9Epm

Old meets new in the heart of Norrmalm 🇸🇪 Our latest opening in Stockholm brings a 1965 brutalist landmark into the present, reimagined with design partner note (design studio). Think vintage Swedish details, upcycled classics, and spaces to suit whether you’re dropping in for a night or settling in for a while ✨ Read the full story here ↴ https://bit.ly/3JTVIK2 Big thanks to the brilliant minds and partners who helped bring this one to life: Altira AB, Mjuk, Lammhults Möbel AB, ZeroLighting, Tapwell, VANITY GROUP | Certified B Corp, KOTA company and so many more. Photography by Riikka Kantinkoski

Stockholm, meet Bob. Doors are now open in Norrmalm 🇸🇪 We’re celebrating our first step into the Swedish capital. With design in collaboration with note (design studio) we’ve combined big-city energy with Scandinavian ease to create a stay that feels unmistakably Bob.

What’s better than one Bob in Copenhagen? Two, of course 😎 That’s right — Bob W Copenhagen Vesterbro is landing in 2027 🇩🇰 Following the love we’ve had in Østerbro, we’re heading to the Meatpacking District next. Same hosted experience, new neighbourhood. Housed in a heritage building, our future 169-unit flagship will blend locally sourced design, curated artwork, and collaborations with Vesterbro’s creative community. We’re once again partnering with real estate investor Slättö — also behind guest favourites like Bob W Helsinki Kaarti — to bring this project to life. More to come. Eyes peeled. Read the full story on our blog → https://bit.ly/4k8a6Lq

Call it host’s curiosity

The soft launch at Kamppi is underway — and it’s all starting to feel very real. Our latest shoot just landed, and let’s just say: the space is speaking for itself. → Design story shaped with KOKO3 → Photography by Riikka Kantinkoski #HospitalityDesign #ExperientialTravel #SustainableStays

From first coffee to last spritz — here’s a perfect day in Milan for anyone who likes to live local, even on holiday 🇮🇹 Read the full guide online → https://bit.ly/4jKegZK