Cambri

🚀 Cambri is heading to TMRE 2025 in Las Vegas! Catch us at booth #324 for a live demo and a chance to win an Ōura Ring 🎁 🎤 Don’t miss Rondi Rhodes (McKee Foods) and Ben Harknett (Cambri) on Wednesday, Oct 29 at 16:05 in the AI-Driven Effectiveness Track: Concept Testing Is Broken: Using AI to Close the Say–Do Gap If you haven’t registered yet, use promo code CAMBRI25 for 25% off your ticket! #TMRE2025 #MarketResearch #Insights #AI #Innovation #ConceptTesting #Cambri

🚀 Cambri at ESOMAR Congress 2025 — Prague, Sept 28–Oct 1 We had an amazing time at ESOMAR Congress 2025! The vibe was fantastic, the sessions insightful, and the networking opportunities invaluable. 🌍✨ 👏 Huge thanks to everyone who joined us at Stand 56 and connected with our team — Apramey Dube, Jack Trailor-Thompson, BFP ACA, and Alexander Walker loved meeting so many brilliant insights professionals at this truly global event. On stage, Alex tackled the challenge of “Benchmarks are broken” — showing how insight teams at Coca-Cola, Nestlé, and Carlsberg are leveraging AI, NLP, and predictive modelling to elevate product concept validation. By blending survey data, open-ended feedback, and real in-market POS data, these brands are now predicting launch outcomes with 80%+ accuracy while reducing risk 🚀📊. For researchers and insights professionals, this was a powerful look at how AI is reshaping the way we test, refine, and launch new products. 👉 If we didn’t get a chance to connect in Prague, we’d still love to hear from you! #ESOMAR #ConsumerInsights #CPG #FMCG #AI #Innovation #SayDoGap

✨ Featuring Hana Hussein, Customer Success Manager in London ✨ At Cambri, we empower global brands to launch products that win — faster, smarter, and with confidence. Our Customer Success team is at the heart of this mission, ensuring that clients don’t just use Cambri, but truly harness it to shape the future of their categories 🚀. We’re proud to launch our Success Stories series with Hana Hussein 👏. Hana’s journey reflects what Cambri is all about: partnering with ambitious brands, guiding them through consumer-driven innovation, and building her own career along the way. From working hands-on with market leaders 🏆 to driving measurable impact for clients 📈, Hana shows how talent at Cambri thrives in an environment where growth and purpose go hand in hand 🌍. Her story is just one example of the exceptional people behind Cambri’s momentum 💡 — a dynamic team turning consumer insights into the next generation of successful products 🚀. 👏 Here’s to Hana, and to all the Customer Success professionals helping Cambri redefine how the world innovates 👏 Please read more here: https://lnkd.in/e92NC65C #SuccessStories #CustomerSuccess #TeamCambri #CareerGrowth #Innovation #ProductLaunchExcellence

🚀 Cambri at ESOMAR Congress 2025 — Prague, Sept 28–Oct 1 We’re excited to be exhibiting at Stand 56. Don’t miss Alexander Walker on the Discovery Stage, Sept 29 at 13:10. Benchmarks are broken… Traditional benchmarks often fall short in today’s dynamic CPG/FMCG landscape. Alex Walker will share how insight teams at Coca-Cola, Nestlé, and Carlsberg are leveraging AI, NLP, and predictive modelling to elevate product concept validation. By integrating survey data, open-ended feedback, and real in-market POS data, these brands are predicting outcomes with 80%+ accuracy and reducing risk. Tailored for researchers and insights professionals, this talk offers a practical look at how AI is reshaping the way we test, refine, and launch new products. 👉 Planning to attend? Come see us at Stand 56 — we’d love to connect! #ESOMAR #ConsumerInsights #CPG #FMCG #AI #Innovation #SayDoGap

🚀 Bridging the Say–Do Gap with AI The disconnect between what consumers say in research and how they behave in the market – often known as the say–do gap – continues to challenge the effectiveness of traditional concept testing. Many methods still struggle to predict real-world outcomes: some concepts pass validation but, because the wrong signals were measured, fail to drive repeat sales; others are killed prematurely for not meeting legacy benchmarks. According to industry experts, traditional validation often fails to capture the context, nuance, and emotional drivers behind purchase decisions. But a new wave of AI-powered tools is helping insight and innovation teams bridge this gap head-on. 📅 Join us for this webinar to explore: *How the say–do gap impacts the success rate of product launches — and what insight teams can do about it *How leading CPG brands are applying AI, NLP and predictive modelling to optimise concept testing and reduce failure risk *Why embracing new approaches is key to building more commercially confident innovation pipelines 🎙️ Speakers: 👤 Nick Graham — Former Insights Lead, Mondelēz International & PepsiCo, Vertemis 👤 Marlon Cumberbatch — Major Accounts Director, Cambri 👤 Ryan Smith — Associate Conference Producer, IMI 👉 Register Now: https://lnkd.in/eNsdfvZ3 #Webinar #AI #ConsumerInsights #SayDoGap #Innovation #ProductConceptTesting #CPG

🚀 The Benchmark Illusion: Why Concept Testing Still Fails — And How to Fix It Why do so many new products fail — even after they “beat the benchmark”? Our latest eBook exposes the limits of traditional KPIs and benchmarks — and shows how leading brands are using AI-powered approaches to predict in-market success with 80%+ accuracy. Hear directly from industry leaders: 👤 Nick Graham, Former Global Head of Insights & Analytics at Mondelēz and PepsiCo 👤 Thomas Berthelsen, Head of Managed Services at Cambri Nick Graham shares powerful lessons from his career: 💬 “The innovation analysis we ran at PepsiCo showed that weighted rate of sales and repeat rate were the two biggest predictors of a ‘sticky’ innovation. You can buy trial with advertising, promotion and distribution… but if consumers aren’t organically coming back, it won’t stick around.” 💬 “Teams often believe beating a benchmark means guaranteed success, but that’s not always the case. Concepts are designed to win tests, not to win over consumers in real life.” 💬 “Just think about the growth we’re leaving on the table with our current approach to testing… not just in products that shouldn’t have been greenlit but equally those that were prematurely killed off.” 🔎 Inside the eBook you’ll discover: *Why benchmarks are misleading and often screen out strong concepts *How Launch AI integrates survey data and POS outcomes to close the say–do gap *Case evidence showing 2.5x stronger correlation with in-market outcomes than traditional KPIs 📥 Download your copy today and discover how to move beyond static benchmarks toward real-world predictive accuracy: https://lnkd.in/etjcYvp3 #AI #ConsumerInsights #ProductInnovation #BenchmarkIllusion #LaunchAI #NPD #FMCG #CPG

🚀 The say–do gap is causing product launch failures. Consumers often say one thing and do another — leaving traditional benchmarks and KPIs misaligned with reality. The result? Strong concepts get cut, weak ones slip through. With Launch AI, Cambri combines what consumers say and what they actually do — delivering 80%+ accurate predictions that close the say–do gap and gives brands the confidence to launch successfully. 🎥 Watch the 2-min clip with Rondi Rhodes (McKee Foods) and Marlon Cumberbatch (Cambri). 🔗 Learn more & get in touch: https://www.cambri.io/ #AI #Innovation #ConsumerInsights #ProductLaunch #FMCG #CPG #QuirksNYC

✨ This week, Cambrians from our Helsinki, Stockholm, Austin, and London offices came together to reconnect with our mission: helping insights and innovation teams around the world launch more successful products and cut waste from the innovation process. Over a few inspiring days, we revisited our values, celebrated our culture, and looked ahead to how we can create even greater impact together. We’re leaving energised, aligned, and ready to drive maximum value for our clients and their innovations. 🚀 #TeamCambri #Innovation #Insights #ProductSuccess

✨ A warm welcome to Cambri Liam! Liam joins our customer success team as Customer Success Manager. With 4+ years of experience in syndicated POS data, Liam has supported CPG clients at NielsenIQ and SPINS, delivering insights across category trends, pricing & promotion strategies, assortment optimization, competitor reviews, and new item analyses. Bringing a strong analytical and client-focused background, Liam offers a unique perspective on the US CPG market. Outside of work, Liam enjoys hitting the gym, hiking, paddleboarding, and exploring Austin’s vibrant live music scene. We’re excited to have Liam on board and look forward to building together! 🚀 #insights #innovation #newstarter #Cambrian

🎤 Wrapping up an incredible time at Quirks NYC — in the Big Apple! 🍎 It was a true pleasure to welcome Rondi Rhodes, Consumer Insights Analyst at McKee Foods Corporation, to the stage for a bold and insightful look at the future of concept testing. Rondi joined Marlon Cumberbatch, Major Accounts Director at Cambri, for a session titled: “Benchmarks are Broken – How AI Outperforms Traditional Concept Testing.” 💥 What if you could predict in-market success with 81% accuracy? Launch AI makes it possible by combining surveys, open-ended feedback, and POS data — helping insight teams quickly: • Validate ideas • Refine concepts • Launch with confidence 🧠 We kept the energy going with a fantastic networking dinner — a big thanks to everyone who joined us! It was also a privilege to have Lynda Clarizio, Cambri board member, with us at the event. Her market insights added even more perspective to the discussion. 👏 To all the insight and innovation professionals we connected with — thank you. We’re energized to help launch even more successful products. #QuirksNYC #BigApple #LaunchAI #ProductConceptTesting #CPGInnovation #InsightsThatMatter #Quirks #Cambri