Mjuk

Old meets new at Bob W. Stockholm Norrmalm 🏢 note (design studio) has reimagined a 1965 brutalist icon, blending its history with vibrant, welcoming design for modern city life. We’re proud that Mjuk’s second hand armchairs found a home here, surrounded by vintage tapestries and Swedish design gems. Circular design means reusing what already has a story, and adding lasting value, not just “eco points,” to every space. Curious how pre-loved furniture can lift your next project? Let’s keep the story (and the furniture) going. Contact Julius Von Pfaler 👋 Image: Bobw.co / Riikka Kantinkoski #CircularDesign #SustainableInteriors #VintageDesign

We're thrilled to introduce our Circular Collab with ikimakee, founded by former Basta talents who refused to give up on quality furniture. Together, we've created the Kamu sofa – a piece that doesn't just look good, but actually makes a difference. ✨ Handcrafted in Finland with love for detail ♻️ Made from industry surplus materials 💡 Smart design & washable covers (because life happens) This is circular economy in action. When we can rescue materials from becoming waste and transform them into something beautiful and functional, why wouldn't we? Limited edition means limited edition. No marketing tricks, just genuine craftsmanship in small batches. Check out the collection before it's too late: https://lnkd.in/d5ZGzdBt Do you have a collaboration in mind? Don't hesitate to reach out to our B2B team: Niilo Jolula or Fredrik H. #SustainableDesign #CircularEconomy

Another inspiring circular success story brought to life by the talented team at Stil&Bohag! 🌟 A collection of Mjuk finds – including leather office chairs, an iconic Flowerpot lamp, Moroso armchairs, and many other circular gems – now brighten the workdays of some very lucky office workers. It was a pleasure hosting Stil & Bohag at our warehouse this spring, where they got to see their selected pieces up close before bringing them to life in this project. This is what happens when sustainability meets creativity – a workplace that sparks joy, collaboration, and new ideas. Bravo, Stil & Bohag! 👏 And as always, when you're looking to buy or sell furniture in a smooth and sustainable way, don't hesitate to contact us at [email protected] ♻️ Photos: Stil & Bohag, https://lnkd.in/dynG7vNm

Have you heard? At Bob W. Helsinki Kamppi, second hand isn’t second best. The award-winning design studio KOKO3 transformed the 1970s Lönkka building into a welcoming, sustainable design haven. Think cozy textures, earthy tones, locally crafted pieces, and some iconic Mjuk-finds, pictured here in the co-working space. Great design isn’t just about how it looks. It’s about the stories it tells and the impact it makes. Circular furniture does all that and more (it's budget-friendly too). What do you think? Wouldn't mind working here, right? And whether you’re hunting for that one perfect vintage piece or outfitting an entire building, Mjuk has got you covered. You know what to do: [email protected] 😉

Top 5, baby! 🎉 Mjuk has landed #5 on the Startup100 by Startup Finland list of hottest startups, and we’re pretty thrilled about it! This isn’t just a number to us, it’s a celebration of the work we’ve poured into giving furniture a second chance. Whether it’s rescuing overstock furniture, rehoming second hand pieces, or turning returns into opportunities, Mjuk is all about making circularity seamless and smart for businesses and consumers alike. Want to chat about bringing a fresh start to your furniture lineup? Or just drop an emoji to celebrate with us? 💬🙌 Here’s to making “out with the old” an exciting new beginning. Check out the full list at https://startup100.net/

Gorilla Capital Fund III's 26th investment is Mjuk! 🌟 Mjuk is building the leading end-to-end marketplace for circular furniture in the Nordics, making it easy and affordable for consumers and businesses to buy and sell pre-owned items. By partnering with manufacturers and retailers to handle returns, defects, and deadstock, Mjuk offers the largest selection of sustainable furniture with average savings of 50%! Co-founders Max Heino, Casper von Pfaler, and Rickard Zilliacus at Mjuk says, “On our very first call, Risto immediately understood Mjuk’s current stage and our key priorities. We are thrilled to partner with Gorilla Capital and leverage their highly rational approach as we embark on Mjuk’s next phase of development.” Risto Rautakorpi, Gorilla Founding Partner, adds, “We believe Mjuk’s marketplace solution offers best-in-class value to both buyers and sellers, and we eagerly anticipate supporting their journey to becoming the clear category leader in the Nordics.” Welcome to the Gorilla family, Mjuk! #Investment #CircularEconomy #Sustainability #Nordics #AngelInvesting #CamelStartup #CamelFounder #CamelInvestor #GorillaCapital #Mjuk

Mjukin co-founder Max oli lavalla Kaupan tila 2025 -paneelissa Swappien Moonan ja Emmy Clothing Companyn Siennan kanssa pohtimassa kiertotalouden mahdollisuuksia ja logistiikan haasteita – ehkäpä myös ideoimassa tulevaisuuden hittituotteita? 😉 Ilmoille heitettiin loistava idea ilmatäytteisistä huonekaluista. No, Timo Hulmi muistutti meitä, että IKEA testasi tätä jo 80-luvulla. Spoileri: ei mennyt ihan nappiin. Timo ei avannut, hajosiko homma kirjaimellisesti liitoksistaan, mutta ehkä me jätetään huonekalujen suunnittelu suosiolla ammattilaisille. 🎈🛋️ Sen sijaan teemme parhaamme ratkoaksemme huonekalujen pyörittämisen todellisia haasteita – mitä tehdä huonekalubrändien ja jälleenmyyjien palautuksille, loppuerille, showroom-kalusteille ja muille käytetyille huonekaluille. Mjukin kautta jo 50 000+ huonekalua on löytänyt uuden kodin, ja matka jatkuu. Meille jokainen sisustuslöytö on pieni kiertotalouden voitto. Kiitos panelisteille, yleisölle ja juontajalle Petri Rajaniemi! Mutta nyt se tärkein kysymys: pitäisikö 80-luvun ilmasohvat tuoda takaisin? Vai annetaanko niiden jäädä historiaan sinne 90-luvun cd-tornien viereen? 💿🤭

Avotakka’s March issue is giving some well-deserved love to Sweden's most stylish office! And guess what? Mjuk got a piece of the action, too! Bold, budget-friendly, and sustainable decor? Consider it sorted. 😉 Pop over to mjuk.com to check out our latest furniture finds, or slide into our inbox at [email protected]. Who’s ready to get creative with circular treasures? Text Arja Kuittinen | Photos Peter Kardne, AMF Fastigheter AB | Interior design Lena Nyholm

There's a familiar face in Leva & Bo's 6/2025 issue! Featuring an interview with our Marketing Director Ella Peltovuori, the piece by Susanne Ellingsworth covers everything from the joys of giving furniture a second chance to why circular decor is a win-win for both your wallet and the planet. 🌍 And spoiler alert: prints, shapes and bold colors are having a major moment right now. Give us a 👏 if you’re cheering for circular decor! And tell us – are you looking for anything specific right now? We’re happy to help 🤗

Got recommendations? We’re looking for a freelance performance marketing expert! 📣 Mjuk is on a mission to make circular & second hand furniture the first choice, and we’re looking for an independent, hands-on 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 to help us scale our digital marketing efforts. If you thrive on optimizing campaigns, increasing ROI, and driving growth for an e-commerce business, this could be a great fit! You’d be working closely with our creative specialist and taking ownership of our performance marketing, with the flexibility to contribute to other marketing initiatives as well. We are looking for someone who can start in the beginning of April. Mjuk operates in both Finland and Sweden, and while English is our company language, additional proficiency in Finnish or Swedish is required. ✅ Freelance role (approx. 2-3 days/week) ✅ Focus on ROI-driven digital marketing with clear ROI goals ✅ Taking ownership of channels like Meta, Google & TikTok ✅ Collaborate with our creative team ✅ Opportunity to expand into other marketing areas If you know someone who would be a great fit for this role, tag them in the comments or share this post with them 💬👥 The role can be shaped based on the right person, so if this sounds interesting send an email to [email protected] and let’s talk!