Ovido

Congratulations to our partner Tam Silk for the first 100 years of business! Happy to be part of innovating the future with you. Read (in Finnish) Tam Silk press release of our joint-future for producing Digital Product Passports to their product portfolio. Link to the article: https://lnkd.in/gcvH5iRj #Ovido #TamSilk #TextileInnovation #FinnishDesign #Partnership #Business

When Suvi Haimi co-founded Sulapac, many thought biodegradable packaging was a niche idea. Today, it's becoming standard. That experience taught her something fundamental: when you design with sustainability at the core, you don't just meet regulation, you change the rules of the game. Now, with ESPR and Digital Product Passports, a new product economy is emerging, one where transparency, circularity, and durability define who leads and who follows. In her latest article, Suvi breaks down how to turn compliance into a competitive advantage, and why moving now creates opportunities you can't buy later. Link to the full article is in comments.

Two cities. One message: make compliance doable. Next week, you’ll find us on two stages: 🔹 October 23 at the Habit AI Forum in Stockholm 🔹 October 23–24 at the Regional Circular Economy Forum in Istanbul Two conversations, one mission: making product data work for you, not against you. For many in textiles, the ESPR and its Digital Product Passport sound like more regulation. But when handled right, that same data can power a lot more — from cutting EPR costs to proving circularity and simplifying reporting. That’s what we’re showing next week: how to turn compliance from a cost centre into a confidence boost. Less bureaucracy, more doing. Also, if you’re in Stockholm, join us for our afterwork session after the Habit AI Forum — good company, light snacks, and maybe a few data confessions. Drop us a message if you’d like to join. Because transparency shouldn’t be complicated — it should just work.

Trying to keep up with fashion regulation? Europe has ESPR and the Digital Product Passport. New York wants the Fashion Act. UNECE has issued not one but two recommendations. It looks fragmented, but it’s not. Across all of these initiatives, the same core data sets keep showing up again and again: product identity, materials, chemicals, supply chain, carbon footprint, and due diligence. In his latest post, Antti Toponen breaks down how this shared “data backbone” is emerging, and why forward-looking brands are starting to build around it now. Collect once, comply everywhere. Link to the full article is in comments.

Our co-founder Tuomas Rinkineva will be co-hosting a talk with Mika Martikainen, Makia Clothing Ltd at Textile & Fashion Forum Helsinki 2025 on October 1st. The topic: Creating Co-Value Through Data. We’re excited to explore how data-driven collaboration can create new opportunities in fashion and beyond. And the conversations don’t end with the forum. Ovido is also hosting Threads & Connections, an exclusive after-party at Maria01. RSVP link is in the comments. The capacity is limited, so secure your spot quickly. See you in Helsinki!

Vuoi essere la prima scelta dei tuoi clienti? Loredana Moimas di Ovido e Francesca Sofia Cocco di North Sails Apparel mostreranno come la digitalizzazione dei dati di prodotto può aiutare i brand della moda e del tessile a: - Costruire fiducia con informazioni di prodotto verificate - Semplificare i flussi di lavoro interni - Differenziarsi e creare nuove opportunità sul mercato Non perderti il loro intervento a FILO – Salone Internazionale dei Filati e delle Fibre, il 23–24 settembre.

Just published my 5 VERY practical tips to help SME fashion brands get started with Digital Product Passports 👕 I see many brands feel overwhelmed by upcoming DPP requirements. I broke it down into snackable steps that any fashion business can start the implementation from, regardless of size or tech expertise. Whether you’re new to DPPs or been putting it off, these tips will help you take those crucial first steps toward compliance and transparency. Would love to hear your thoughts! Link found in comments #DigitalProductPassport #SustainableFashion #FashionTech #CircularEconomy #

We’re proud to share that Ovido has been recognized with the Rising Star Award from Maria 01! We’re excited to be recognized as one of the rising forces in the startup scene. This wouldn’t have been possible without our amazing team, the support of our partners, and the incredible community around us. A huge thank you to Maria01 for this recognition and for supporting startups that are shaping the future. 

Tired of the Digital Product Passport talk? The truth is, the Digital Product Passport (DPP) isn’t going away. In this blog post, Ovido’s Tuomas Rinkineva explains why SMEs in fashion should act now, and how the DPP can boost sales instead of adding admin: 🔵 Faster onboarding with retailers and marketplaces 🔵 Verified proof to strengthen buyer trust 🔵 Higher consumer conversion with scannable transparency 🔵 New circular revenue streams from resale and take-back 🔵 Automated workflows instead of endless Excel sheets And if you’re wondering where to start, you’ll get a practical 5-step toolkit to make your business DPP-ready without an ERP overhaul. Link to the article in the comments.

Still think the Digital Product Passport (DPP) is just another green initiative that might get delayed? It isn’t. In this blog post, Ovido’s Antti Toponen explains why the DPP is at the heart of Europe’s competitiveness strategy, and why SMEs can’t afford to wait. 🔵 One passport across 27 member states 🔵 Lower admin costs, fewer duplicate certificates 🔵 A digital backbone for safe, sustainable e-commerce 🔵 New revenue opportunities in resale, repair, and circular business models This is not compliance for the sake of compliance; it’s compliance that actually pays off. The roadmap is already live, and those who act now will gain the edge. Link to the article in the comments.