Asmo Halinen

🚀✨ The New Era of Mini-Movie Creation Is Here 🎬 The world of storytelling is evolving at lightning speed. With the rise of text-to-video engines like Google’s Veo 3, Higgsfield, and MidJourney’s upcoming video tools, creators can now turn simple prompts into cinematic experiences. 🎥 What this means for creators: Mini-movies from text prompts – no camera, no crew, just imagination. Rapid prototyping for filmmakers – visualize entire scenes in minutes. Marketing & advertising – produce high-quality motion content faster than ever. Indie storytellers – bring worlds to life without Hollywood budgets. The line between imagination and film is blurring. We’re entering an age where anyone with a story can become a director. 🌌 🔥 Imagine writing: “A neon-lit cyberpunk alley with rain falling, a lone figure walks slowly toward a glowing portal” – and watching it become a living scene in seconds. The possibilities for short-form content, ads, storyboards, and full creative projects are endless. Credits: gizmoants #AIvideo #AI #veo3

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🚨 Generative AI just went from being a “tool” to being a teammate. ChatGPT → Veo3 → Nano Banana → now Sora 2. ChatGPT showed us the spark. Veo3 pushed video quality to cinematic levels. Nano Banana made image gen ridiculously good. Now Sora 2 is here and it’s not just a “tool.” It’s a creative partner. We’re moving past the stage where AI is just automating tasks. The new wave is about co-creation: ideation, iteration, and scaling at speeds humans alone can’t match. At Atria, we see this every day. - Campaigns that used to take weeks → done in hours. - Ad concepts that used to need 5 designers → now flow from one marketer with the right prompts. - Testing that used to drain budgets → now fueled by AI-driven creative sprints. The exciting part? This isn’t replacing creativity. It’s amplifying it. The best founders, marketers, and creators aren’t asking “Will AI replace us?” They’re asking: “How do I collaborate with AI to do what wasn’t possible before?”

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Finland desperately needs economic growth. A new study by McKinsey, with senior partner (and alumnus from our IEM program) Jukka Maksimainen as the lead author, provides a diagnosis and proposes some remedies (see link in the comments). The study focuses on large companies, which have grown by far less than their peers in other countries. The authors identify three reasons: (1) an overall lack of ambition; (2) returning capital to shareholders or paying off debts rather than investing in R&D or new capabilities, products, or businesses, and (3) leadership that focuses on employee engagement and fairness but that fails to inspire and mobilize people to pursue ambitious visions and to boldly drive new initiatives. To be honest, this is not really surprising, but it's good to see it spelled out explicitly. The authors also make several suggestions: owners should set ambitious growth targets; boards should be more demanding towards senior managers and help instil company cultures of challenge and aspiration; and CEOs should be bolder and make more ambitious plans and also follow up with substantial investments. But also the broader ecosystem and society needs to support these efforts as well as push for being bolder. These remedies are very much about culture and attitudes, not about best practices in the first place. But to make them a reality, some new practices are needed. These include practices related to corporate venturing and learning from as well as working with startups, new leadership approaches, or how to take advantage of new technologies like AI, among others. This is something where our faculty at Aalto TUTA - Aalto University, Department of Industrial Engineering and Management can contribute. We are working on this, in collaboration with alumni from our program. Happy to support the joint mission to put Finland back on a growth trajectory. #restartfinland #growth #ambition #boldness

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