Tietoja
I help visionary leaders to understand and exploit breakthrough technology and data…
Artikkelit kirjoittajalta Mikko
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Solving the Problem of Problem Solving
Solving the Problem of Problem Solving
We have to re-think the way we think about solving problems. As the problems we deal with increase in complexity, so…
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What IAB and DCN Are Missing in the Ad Blocking Discussion?
What IAB and DCN Are Missing in the Ad Blocking Discussion?
TL;DR Everything that is important from the user standpoint is missing. You can't be "consumer centric" when the…
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Latest in the Brave vs. Big Publishers Drama
Latest in the Brave vs. Big Publishers Drama
I think we are watching the first episode of the next browser wars. Call it browser wars II if you will.
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Announcing the Advertising Technology Wall of Facepalm
Announcing the Advertising Technology Wall of Facepalm
As a community-led initiative curated by botlab.io, we are today announcing Adtech Wall of Facepalm in response to the…
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IAB Goes Black Hat - Creates a Primer for Forcing Malware and Espionage on to Internet Users
IAB Goes Black Hat - Creates a Primer for Forcing Malware and Espionage on to Internet Users
Most important difference between black hats and everyone else is that black hats are not interested in solving…
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Three Reasons Why Internet Users Should Consider Ad Blocking
Three Reasons Why Internet Users Should Consider Ad Blocking
Dear Friend, because LinkedIn is a personal network, and I'm happy I've kept it that way, I owe it to you to say…
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On the Importance of Fostering Good Communication with Security Researchers
On the Importance of Fostering Good Communication with Security Researchers
Ad fraud is the biggest cybercrime, yet it gets almost no attention from security researchers. It is clear why security…
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8 AD FRAUD PREDICTIONS NOBODY IN ADTECH WANTS TO MAKE - Part 2
8 AD FRAUD PREDICTIONS NOBODY IN ADTECH WANTS TO MAKE - Part 2
2015 was the first year when the advertising industry started to widely talk about ad fraud. It is also the first year…
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8 AD FRAUD PREDICTIONS NOBODY IN ADTECH WANTS TO MAKE
8 AD FRAUD PREDICTIONS NOBODY IN ADTECH WANTS TO MAKE
1) A credible overall baseline for ad fraud will be established, with accurate local data available for some markets 2)…
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WTF is going on with ad fraud?!?
WTF is going on with ad fraud?!?
Most of the ad industry, and especially the adtech side of the industry, are asking many questions about ad fraud, but…
3 kommenttia
Toiminta
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Money is never the actual reward of technology projects. The actual reward is the neurophysiological response, and the chronic adaptation to that…
Money is never the actual reward of technology projects. The actual reward is the neurophysiological response, and the chronic adaptation to that…
Mikko Kotila julkaisi
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Google's "Testing on the Toilet" shifts testing eloquently from sunken cost to actual value. Instead of considering tests as something to do…
Google's "Testing on the Toilet" shifts testing eloquently from sunken cost to actual value. Instead of considering tests as something to do…
Mikko Kotila julkaisi
Kokemus
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Julkaisut
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Independent Auditing of Online Display Advertising Campaigns
HotNets
Katso julkaisuThe first ever mystery shopping test performed inside Google's $50 billion per year online ad blackbox.
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Compendium of ad fraud knowledge for media investors
WFA
Katso julkaisuThe only fundamental research work focused on the topic of ad fraud. One of the most widely circulated and referenced papers covering the topic ever published.
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WFA Guide to Programmatic Media: What Every Advertiser Should Know About Media Markets
WFA
Katso julkaisuLandmark paper on programmatic media, and the most widely cited paper ever on the topic of advertising. Arguably the single greatest influence in the way people see programmatic media today. Translated in to multiple languages and still today circulated widely by advertiser associations as the definite guide for media investors.
Projektit
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I-COM Data Science Board - Summit 2015
-Lahja
I-COM is a Global trade body exploring the creation of business value from Marketing Data & Measurement. Backed by 100 associations in 40 countries representing marketers, agencies and media owners, I-COM organises forums that showcase meaningful innovation and work toward consensus on best practices.
Due to the recent developments in Data Science and the growing importance of Data Scientist’s role in companies, I-COM has launched a Data Science Board comprising the industry's top…I-COM is a Global trade body exploring the creation of business value from Marketing Data & Measurement. Backed by 100 associations in 40 countries representing marketers, agencies and media owners, I-COM organises forums that showcase meaningful innovation and work toward consensus on best practices.
Due to the recent developments in Data Science and the growing importance of Data Scientist’s role in companies, I-COM has launched a Data Science Board comprising the industry's top talent that focuses on demonstrating the value and business impact of Data Science.Muut tekijät -
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WFA Guide to Programmatic Media: What Every Advertiser Should Know About Media Markets
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Katso projektiMain contributor to the WFA Guide to Programmatic Media which sets forth programmatic guidelines as seen by the WFA MEDIAFORUM programmatic task force. WFA membership represents 90% of the global media budgets.
Kunnianosoitukset ja palkinnot
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Contributions to Cybercrime Research
Foundation of Economic Education
For extraordinary contributions in the field of cybercrime research related with advertising fraud and other forms of malice in the ad funded internet.
Kielet
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English
Äidinkielinen tai kaksikielinen
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Finnish
Äidinkielinen tai kaksikielinen
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Japanese
Perusteet
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Mandarin
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Bahasa Indonesia
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Swedish
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Bahasa Malayu
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Join now to viewMore activity by Mikko
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LLM is a great way to test how contrarian your thesis is with regard to the mainstream perspectives on the matter. Sometimes, you want your thesis…
LLM is a great way to test how contrarian your thesis is with regard to the mainstream perspectives on the matter. Sometimes, you want your thesis…
Mikko Kotila julkaisi
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This is an extremely hard long-standing problem with wide ramification. The solution presented here is extremely impressive work!
This is an extremely hard long-standing problem with wide ramification. The solution presented here is extremely impressive work!
Mikko Kotila jakoi
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People say Bitcoin does not have fundamentals as a contrast to equities which supposedly have fundamentals. But I think actually it's other way…
People say Bitcoin does not have fundamentals as a contrast to equities which supposedly have fundamentals. But I think actually it's other way…
Mikko Kotila julkaisi
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🚨 Generative AI just went from being a “tool” to being a teammate. ChatGPT → Veo3 → Nano Banana → now Sora 2. ChatGPT showed us the spark. Veo3 pushed video quality to cinematic levels. Nano Banana made image gen ridiculously good. Now Sora 2 is here and it’s not just a “tool.” It’s a creative partner. We’re moving past the stage where AI is just automating tasks. The new wave is about co-creation: ideation, iteration, and scaling at speeds humans alone can’t match. At Atria, we see this every day. - Campaigns that used to take weeks → done in hours. - Ad concepts that used to need 5 designers → now flow from one marketer with the right prompts. - Testing that used to drain budgets → now fueled by AI-driven creative sprints. The exciting part? This isn’t replacing creativity. It’s amplifying it. The best founders, marketers, and creators aren’t asking “Will AI replace us?” They’re asking: “How do I collaborate with AI to do what wasn’t possible before?”
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You probably thought this week was slow in the world of AI Film News, but is it ever a slow week? No. 😅 Just launched the latest episode of AI Film News and the craziest part is that Seedance is creating better generations than Veo 3. I, of course, did a deep dive into both tools. Check it out! Here are a few more updates. Check out the full video and news here: https://lnkd.in/gvU-gdfM Higgsfield AI now has the ability to upscale videos (using Topaz). It's phenomenal for upresing footage. 📽️ ElevenLabs launched Eleven Music. What sets this apart is that it is copyright-free music, so you are able to use this for professional projects. 🎹 I tested out Adobe Photoshop's new Harmonize tool and was super happy with the results. I tested both for a film project and an advertising project, and both outputs were so good! 🖼️ There's a New AI Video Generator (Boba Anime 1.3) that generates Anime videos. We are definitely going to need to compare this to MiniMax. 📺 Check out the link for more on this week's news, and enjoy the AI generated video of the squirrel where I tried to use as many AI tools as possible in onee video (just kidding, but went from Midjourney to Photoshop Generative Fill, to Photoshop Harmonize, to Seedance)
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Kai Nicol-Schwarz
Which AI agent startups have VCs got their eyes on? I asked Cherry Ventures, Speedinvest, firstminute capital and Creandum to find out. --- Things move quickly in the agentic AI space. Sweden’s Lovable raised $200m and hit unicorn status just four months on from picking up a $16m seed round. Germany’s N8n is on track to pick up another $100m and reach a valuation of $2bn as many months after its previous raise. Investors are showing no signs of slowing down. VCs have already funnelled €2.3bn into startups building AI agents so far this year, according to Sifted data, already topping the €1.7bn invested in 2024, and there’s still five months left to play with. And it’s been anything but quiet at the crop of startups nominated by investors when we last asked which agentic companies they had their eyes on in February. Two have already been acquired for upwards of $1bn, three have gone on to raise hundreds of millions of dollars and there’s been leadership turmoil at another. So which startups will be making headlines next? Sophia Escheu, Michael Stothard, Hanel Baveja and Christian Meermann share their thoughts. https://lnkd.in/eKNGeeDT
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