Mikko Seppä

Two weeks ago I met DemandJen! She is a sales WEAPON. We got talking about outbound, lead gen and what’s actually working right now 👇 She dropped some advice that you can use immediately. Here's what you need to know: 1️⃣ It's about the buyer. Not you. Most sales processes are built to make YOUR life easier. Your templates. Your workflow. Your CRM fields. But buyers don't care about any of that. Every touchpoint should be built around their experience.  Their timeline.  Their decision-making process. Stop optimising for you.  Start optimising for them. 2️⃣ Outbound is easier now (if you put in effort) Yeah, I said easier. Here's why… Everyone's using AI to spam prospects.  It’s generic. It’s annoying. Instead: → Use ChatGPT to research your prospects → But write the actual message yourself → Show genuine effort and understanding When everything else is garbage, a thoughtful message stands out. 3️⃣ Go where your customers learn Ask yourself: Where do my customers go to get smarter? Podcasts?  LinkedIn? Industry blogs?  Specific communities? That's where you need to build your reputation. Pro tip: Ask your Account Managers to ask current customers where they learn. Then show up there consistently. 4️⃣ Steal from your C Suite Struggling to know what good outbound looks like? Ask the CXOs in your business: "What's the best outbound message you've ever received?" Spot the common trends - What made it work? Why did they respond? Bring those patterns into your workflow. TL;DR: - Buyer experience beats seller convenience.  - Effort beats AI spam.  - Show up where customers learn.  - Learn from what actually works. You can literally use all of these tips today. Get after it 💯 (and give Jen Allen-Knuth a follow if you haven’t already!) PS - Get immediate access to a leg gen + closing sales scripts in the Snowballn' Sales Vault here 👉 https://lnkd.in/gkBnZFpN

137

103 kommenttia

If your chatbot report says “15,000 chats this month” throw it in the bin. That’s like a sales manager boasting about how many calls the team made, without telling you how many deals closed. At Kandid, we’ve stopped caring about vanity metrics like: Total chats Messages exchanged Time spent chatting Because none of these matter if the needle isn’t moving where it counts. Here’s what we do track: ✅ Cart Value generated Did the bot actually help people make a decision? ✅ AOV Lift Is it nudging users toward higher-value carts with smart guidance? ✅ Revenue Uplift How much money did it contribute directly to your top line? These are the numbers that tell the real story. One of our partnered brands doubled their conversion rate on PDPs after replacing their FAQ-style widget with Kandid. Same traffic. Same products. Different outcomes.That’s what D2C brands need to optimize for outcomes, not interactions. If your current chatbot is reporting everything except impact on revenue, it’s time to ask why.

94

8 kommenttia

Customer service was never about channels! But for years, the industry tried to fix it with more tools and systems, making each channel a commodity in their attempt to fulfill the omni-channel dream. A webshop would have: A phone system on one platform Email in another Live chat on a 3rd tool Social messages ignored and comments buried in feeds... until someone remembered to check up on it.   Customers got lost in the shuffle. Agents were juggling 5 screens No one had the full picture. And the result? Frustrated customers. Burnt-out teams. Lost revenue. That's what sparked the idea for Dixa. Because, at the end of the day, it’s all about conversations and always has been. When your customer reaches out, they don’t care if it’s Instagram DM, email, or chat. They just want to be recognized.  They want to feel like you know them, their order, their last conversation, their loyalty to your brand. But that’s very rarely possible when your systems are disconnected. “So, what’s the alternative?” Well, today’s CX leaders are pros.  They’re not only customer experts They're also strategists, technologists, and AI thinkers. To them, the path forward is clear: unite customer service into a single platform…one logic, one customer view They’ll use AI to remove repetitive work:  Automate the “where’s my order?” and password resets, so their employees (and customers) don’t waste time on unnecessary tasks. That’s why I founded Dixa. To prove customer service could be more than problem-solving.  It could be a growth driver.

181

5 kommenttia

Beyond building the platform for others to create agents, we look for every opportunity to use agents internally to improve the end experience. One of our recent favourite cases: AI SDR for inbound. Scepticism around AI SDRs is fair - too often the goal is binary: replace the entire experience. We took a different path. Our inbound still starts with a form, but instead of waiting for manual follow-up, everyone gets an opportunity to accelerate the process with an AI SDR that dives into the use-case, asks clarifying questions, and then helps route it to the right person inside our GTM team. It doesn’t replace the team - it makes them sharper. It helps us match the right internal partner to the right customer from the very first interaction. And beyond that, we don’t have people speaking as many languages as our customers - which makes explaining the use-case much easier through the agent. And it works: - 78% of inbound now flows through the AI SDR - 30+ languages handled automatically - CSAT: 8.7 The best part: it improved the experience. Many prospects prefer speaking with the agent and share information more freely and expansively than they ever would through a form. Looking ahead, for some use-cases, you’ll be able to go from first contact all the way to a signed contract just by speaking with agents - if you so choose to.

339

21 kommenttia

SaaS Sales is taking a different direction in 2026. It isn’t about net new logos anymore. It’s about not losing the ones you already have ----- Some facts: → According to Bain & Company, increasing customer retention rates by just 5% can boost profits significantly (up to 95%) → Gartner predicts that by 2026, customer retention will become the top priority (P0) for most SaaS companies as acquisition costs continue to surge and buyer scrutiny intensifies → Every SaaS company is screaming about “growth” but bleeding customers out the back door. Retention isn’t just key, it’s mission-critical Double down in account management, or else you’re already behind. → Build more champions vertically & horizontally, not just contacts → Go deeper into the business, not just wider → Collate & collaborate to make renewals a no-brainer Retention isn’t something you do after the sale. It IS the sale. The companies who get this right? They’ll win 2026. And beyond. #b2bsaas #b2bsales

223

16 kommenttia

Solo channels are dead. It’s time to mix and win, or fall behind. Inbound alone? Too slow. Outbound alone? Too noisy. The truth is, relying on one acquisition channel in 2025 is like trying to win a chess game with just your pawns. It’s not that acquisition is broken-it’s transforming. Yes, it’s more expensive. Yes, it’s more complex. But guess what? Creativity is still the cheapest weapon we’ve got. At Folderly, the only way we stay competitive is by mixing channels, finding synergy, and adapting faster than the market changes. Here’s what our “mix and win” playbook looks like right now: - Cold Email Outreach: The unsung hero. When done right, it’s cost-efficient and scalable. With CACs between $400-$600, it beats inbound on ROI. - Intent Signals: Instead of guessing, we focus on timing. Warm leads from intent signals? Priceless. - Multi-Channel Follow-Ups: Email, LinkedIn, video, off-line sales, phone-each one adds a layer of trust. - Owned Media: Because algorithms don’t own relationships. We do - My fav cherry on top is never ending nurturing loop. The result? A system that doesn’t rely on luck or a single channel. The landscape is only going to get harder. Rising costs, smarter buyers, and tighter margins will demand even more from us. But that’s the challenge-and the opportunity. Because while others are waiting for a silver bullet, we’re building an arsenal. How are you preparing for the shifts in acquisition? Let’s trade tactics.

25

4 kommenttia

Selling on marketplaces but your growth chart looks like 🫠? You're not the only one. And no, it's not just the algorithm's fault. Together with ChannelEngine & bol, we made a guide that uncovers exactly why performance stalls and how to fix it. We’re talking about the 16 silent killers quietly draining your sales. Spoiler: most sellers are tripping over at least 5 of these right now. 💸 Discounting like it’s 2019 🎯 Targeting broad and praying for clicks 📦 Automation that’s more “auto-pilot crash” than “efficiency” 🛒 Buy Box rules that self-sabotage 📉 Not having returns insights on SKU-level, driving profit-loss We added some of ChannelMojo's own playbook to make sure you’re not just diagnosing problems but actually solving them. If you want better margins and fewer headaches before Q4… this is your sign. 📥 Grab the guide via the link in the comments! #Marketplaces #Ecommerce #ChannelMojo #ChannelEngine #OnlineSellers #ProfitNotPromos

120

3 kommenttia

As a video expert, here's my take on the #Veo3 IKEA trend. I have a love-hate relationship with Veo3. At its current state, I think it is a versatile tool with a lot of potential. ✅ ❌ But Veo3 is just nowhere near full professional use. Why? - 4K production is not part of the Ultra ($249/mo) subscription. - The only way to upscale is to use 3rd party apps - which rely on extrapolation rather than realism. - Spelling mistakes and slightly odd physics - quite often (Ultra subscription) - Does not follow prompts entirely or miss important parts of them. 👍 Why it's still usable - Lengthy and descriptive JSON prompts yield relatively better results overall. - Veo3 comes with audio - although mostly low fidelity and customization. - It's great at visualizing imagination, for people who are non-technical in video. - When paired with Midjourney, upscaling tools, and Kling, it can get there. - Certain styles are achievable. Ex) Montage-style as seen in Kalshi's ads or Star Wars replica, and this IKEA trend. Veo3 is excellent at replicating results when copying descriptive prompts. Follow us on ThirdLayer (YC W25) and comment "Dex" & I'll send you the prompt I used for this trend :) 😊 We're soft-launching real soon.

55

26 kommenttia