Tourism Fiji

HAPPY FIJI DAY Today we honour who we are - a nation shaped by culture, community, and connection. From our rich traditions to our shared future, Fiji stands as a symbol of unity, resilience, and warmth. As we celebrate this important day, we invite the world to experience not just our islands, but our way of life, proudly Fijian, always welcoming.

It’s a Hat-Trick! Fiji has once again been named the No. 1 Island in Australia & the South Pacific in the Condé Nast Traveller Readers' Choice Awards 2025. This marks the third consecutive year, Fiji has received this honour a true reflection of our islands’ natural beauty, warm hospitality, and unforgettable experiences. Vinaka vakalevu to everyone who continues to support and celebrate Fiji.

It’s a Hat-Trick! Fiji has once again been named the No. 1 Island in Australia & the South Pacific in the Condé Nast Traveller Readers' Choice Awards 2025. This marks the third consecutive year, Fiji has received this honour a true reflection of our islands’ natural beauty, warm hospitality, and unforgettable experiences. Vinaka vakalevu to everyone who continues to support and celebrate Fiji.

We’re proud to play a key role in delivering the landmark partnership between St Kilda Football Club and Fiji, a bold and exciting initiative that will bring long-term benefits to our communities, our youth, and our visitor economy.   Over the next three years, this partnership will connect Fijians to opportunities across sport, tourism, and trade, while sharing the warmth and culture of Fiji with AFL fans around the world.   Vinaka vakalevu to everyone who’s helping bring this to life we’re just getting started.

WORLD TOURISM DAY    Tourism’s impact extends far beyond a single day. At Tourism Fiji, we are committed to supporting sustainability into every phase of the travel experience through our communities, safeguarding the environment, and generating lasting value on an ongoing basis.    We recognize that the future of tourism depends on sustained, purposeful action, which is why we champion sustainable transformation as a core business practice that delivers measurable impact for destinations and communities worldwide.   Find out more : https://lnkd.in/g2KmHDGd

Celebrating Fijian Artistry in the Skies   Fiji Airways continues to elevate its onboard experience with the introduction of the handcrafted Vau flower in Business Class a unique creation by artisan Wati Walawala from Ono-i-Lau.   Made from sun-dried hibiscus bark and assembled by hand, each flower reflects a deep connection to Fijian culture, craftsmanship, and care. Featured in the latest Meet the Makers video series, Wati’s work embodies the spirit of Uku uku a symbol of joy, celebration, and connection.   A proud showcase of local talent on a global stage. 

Fiji Welcomes 99,737 Visitors in August, Surpassing 2023 and 2024 Levels Fiji recorded 99,737 visitor arrivals in August, representing 105% of August 2024 levels and 114.2% of August 2023. This growth was driven by strong performance from key markets, including the United States (+16%), New Zealand (+9%), Japan (+18%), the United Kingdom (+33%), and Europe (+16%). Australia also saw modest growth at +3%. Holiday travel accounted for 81% of arrivals, up 8% from August 2024. The largest age groups were 60+ years (21%), 30–39 years (19%), and 40–49 years (17%). Estimated tourism earnings for the month reached FJ$345 million. From January to August, Fiji has welcomed 642,810 visitors, tracking 0.4% ahead of the same period in 2024.

Tourism Fiji is pleased to announce the appointment of Dr. Paresh Pant as its new Chief Executive Officer. Dr. Pant brings over 25 years of experience in tourism, hospitality, and aviation across Fiji, Australia, and New Zealand. A former Regional Director for Tourism Fiji, he has a proven record in driving visitor growth, crisis recovery, and building strong global partnerships. He also holds a PhD in Tourism Strategy & Aviation Management from Griffith University, Australia, along with postgraduate qualifications in commerce and marketing. He officially takes up the role mid- October 2025, leading our mission to grow Fiji’s brand, drive sustainable visitor numbers, and ensure tourism continues to benefit our communities.

Congratulations to Fiji Airways on being named an APEX World Class Airline for 2026 - the first ever in Oceania and the smallest airline by fleet size to be ranked among the Top 10 Airlines in the World!   This global recognition is a true reflection of the spirit, innovation, and resilience of our national airline and the people of Fiji.   From the heart of the Pacific to the skies of the world - Vinaka vakalevu, Fiji Airways!    We are proud to celebrate this outstanding achievement with you.

As the Official Tourism Partner for Homecoming 2025, Tourism Fiji is proud to support an event that celebrates the rich cultural heritage and lively spirit of our islands. We invite everyone to experience the magic of Fiji through music, culture, and community.