AB Tasty

🌍✈️ Ready to reimagine the travel booking experience? Join us for our upcoming webinar, Data-Driven Destinations: How Travel Brands are Reimagining the Booking Experience! Discover how leading travel and hospitality brands are leveraging experimentation, personalization, and data-driven insights to create seamless digital journeys. We’ll share real-world examples from brands like Club Med, Best Western, and On the Beach, plus actionable ideas you can use to boost conversions and meet travelers’ expectations for speed, trust, and relevance. 🗓️ October 30, 2025 ⏰ 11 AM GMT 🎤 Speakers: Jeremy Rabbani & Matthew Mann, AB Tasty Don’t miss out on the latest trends and practical strategies for optimizing the travel customer journey! 👉 Register now: http://bit.ly/47ah65X #abtasty #travel #hospitality #webinar #personalization #experimentation #digitalexperience

What if you could walk into any meeting and say, “Here’s exactly how much revenue this campaign is generating”? That’s the world RevenueIQ is building—no more messy, contradictory data. Here’s how RevenueIQ changes the game: 💰 Always a clear revenue view: Instantly see the financial impact of every campaign. 🏆 No more “unclear winners”: Get a definitive answer on which variation drives the most revenue. 🏃♂️➡️ Faster, actionable insights: Make decisions quickly a unified, monthly revenue projection. 💥 ROI projections before launch: Know your best- and worst-case scenarios before rolling out. Want to see the business truth behind your experiments? Read more about AB Tasty's new, patented metric for monthly revenue projection: https://lnkd.in/ea8VJKbq

Still buzzing from Experience Next Manchester! ⚡ A week on, we’re reliving the energy, conversations, and inspiration that filled the room - and we couldn’t be prouder of this incredible community. Here’s a little look back at the highlights, thank you again to our amazing clients, partners, and everyone who made it such a memorable day. 💙 #ExperienceNext #ABTasty #CustomerExperience #DigitalInnovation #Manchester #Experimentation

💡 The difference between travel websites that convert and those that don't? They understand the traveler's mindset. Your site may be bleeding revenue due to these 3 hard truths: 🛒Complex checkout processes = abandoned carts  ✈️Generic experiences ≠ personal travel dreams  💸Small friction = big revenue loss 🔓Ready to crack the traveler's code?  Our new e-book reveals 10 proven, travel-specific strategies from world leader brands who get it right. These aren't generic tips—they're real insights for real results. 🔑 Unlock the secrets. Get your copy: https://lnkd.in/dX2xEChn #Travel #Hospitality #DigitalOptimization #TravelTech #ConversionRateOptimization

Every jewel tells a story, and so should your website. 💎 At Neve Jewels Group, the right words made all the difference. In this Optimization Snaps, Jo Homer, Head of UX & CX at Neve Jewels Group, shares how experimenting with a product label created a clearer customer journey — and results that sparkled: ✨ +25% conversion ✨ +18% engagement 👉 Discover more customer stories on our Customer Page: https://bit.ly/4nHgJX7

Building a platform for 3 million daily users? SNCF Connect & Tech knew experimentation wasn't optional—it was essential. 🚀 Here's how they used experimentation to nail their launch: 🎯 75% of A/B test insights shaped their MVP before launch  📊 40 post-launch analyses validated their strategy  🌟 63% of winning tests were integrated into the platform ✅The Lesson: Experimentation isn't just for post-launch, but for every phase. 👉 Want to see how other travel brands are using experimentation to drive results? Download our new e-book: https://lnkd.in/dX2xEChn #Travel #Hospitality #DigitalOptimization #TravelTech #ConversionRateOptimization

What a day! ✨ Experience Next Manchester was an incredible success - a huge thank you to our amazing clients and partners who took the stage to share their ideas and insights, and to everyone who joined us for a day full of inspiration, innovation, and great conversations. 🙌 From experimentation and personalization to creating meaningful customer experiences, the energy in the room was unmatched. 💡 We’re so proud to be part of a community that’s shaping the future of digital experiences - together. 💙 Until next time, Manchester… you were brilliant. 👏 #ExperienceNext #ABTasty #CustomerExperience #DigitalInnovation #Manchester #Experimentation

So proud of Layla Khan for hosting this fantastic session with our valued customer, BISSELL Homecare, Inc. at CX Circle. It's always a pleasure collaborating with Stacey Howe and her team!

Next stop? Better bookings ✈️ Your competitors are constantly optimizing— now you can see exactly how. Stop testing randomly and unlock the proven strategies of industry leaders. We compiled their successful experiments into our new e-book: ✨Travel Essentials Kit: 10 Optimization Ideas for Travel and Hospitality Brands ✨ 🎯See how leading brands such as Best Western, Iberojet, and SNCF Connect & Tech are achieving their booking objectives through: - Real experiments that work - Actionable insights you can implement today - Proven strategies that drive bookings 👉 Get the full breakdown and start optimizing today: https://lnkd.in/dX2xEChn #Travel #Hospitality #DigitalOptimization #Personalization #ConversionRateOptimization

We're thrilled and honored to announce that we've won the 2025 Global Velocity Award from our friends at Contentsquare! This recognition is a testament to the power of our partnership and our shared commitment to delivering best-in-class digital experiences. A special thank you to Chase Edwards and Layla Khan for receiving this award on our behalf! And to everyone at AB Tasty, this recognition is a testament to your incredible work, dedication, and innovation. We couldn't have achieved this without the entire team's commitment to excellence. A huge thank you to the entire Contentsquare team for this honor and for being such a fantastic partner. We're excited to continue pushing the boundaries of what's possible together! #CSQPartnerAwards #ABTasty #Contentsquare #Partnership #DigitalExperience #Experimentation #Personalization #Innovation