Arena Media a republié ceci
Congratulations to Arena Media Portugal for their outstanding work with Continente, recognized as one of just twelve campaigns honored at the inaugural Internationalist AI Awards for Better Marketing! 🏆 Inspired by Spotify Wrapped and powered by AI and big data, Continente created a personalized “Recipe of the Year” — a unique recap of each customer’s grocery habits, savings, and brand interactions. This isn’t their first global recognition — the campaign also earned Gold this year at The Internationalist Awards for Innovation in Media. The Internationalist AI Awards celebrate marketers who use AI not just for innovation’s sake, but to enhance personalization, unlock real-time insights, and anticipate customer needs in meaningful ways. Kudos to all involved! 👏 #HavasProud #AI #Innovation