Artefact

🎉 [New Partner Announcement] We’re thrilled to welcome Fabrice Zapfack as a new Partner at Artefact, leading our new Abidjan office in Côte d’Ivoire!🇨🇮 💼 Fabrice brings extensive experience in data science and AI. He co-founded and served as CEO and CTO of Data354, where he led projects and advised major local and international companies on their data strategies and architectures. 📍 At Artefact, Fabrice will support clients across West Africa in using data and AI to solve real business challenges. ✨ Fabrice Zapfack: “I am thrilled to join Artefact and lead our expansion in Africa. My mission is to bring the expertise of a global leader in data & AI to the continent, focusing on developing world-class local talent and accelerating the transition of our ecosystems into the AI era. I am confident that by combining Artefact's capabilities with the region's incredible potential, we will help write the next chapter of innovation.” 🌍 Médéric Chomel, Managing Partner for Africa: “Fabrice’s leadership in Abidjan will be key to growing Artefact’s presence in the region and supporting local innovation.” 👏 Join us in welcoming Fabrice to the Artefact leadership team!

Artefact at #Dreamforce2025 by Salesforce: Embracing the Agentic Enterprise! 🚀 What an exciting and inspiring edition of Dreamforce! The central theme, "The Rise of the #Agentic Enterprise," perfectly captures where our industry is headed. 🤝 Our #partnership with Salesforce is more strategic than ever. As Fabrice HENRY (COO, Artefact Group) and Alexis Poujade (Partner & Lead Data Marketing France) stressed: Together - Artefact x Salesforce - we empower businesses to connect #data, #technology, and #creativity to deliver personalized experiences at scale—responsibly and effectively. During the event, they had pivotal conversations with clients, discussing how Salesforce is clearly becoming a key technology platform to facilitate durable #AgenticTransformation at scale. Dreamforce 2025 made one thing clear: the future of work is here, powered by autonomous #AIagents collaborating seamlessly with humans. 🔑 Key Takeaways for an AI-First Future: 1️⃣ Introducing #Agentforce360: The headline announcement is the general availability of Agentforce 360, a unified #AIplatform connecting all of Salesforce—Sales, Service, Marketing, Commerce, Slack, and Tableau—under one cohesive layer. 2️⃣ The '#AgenticEnterprise' Vision: Salesforce is positioning itself as the enabler of this new operational model where AI agents act as intelligent partners, performing complex, end-to-end tasks (moving beyond simple co-pilot assistance) across the entire business workflow. 3️⃣ #Data360 is the Brain: Data 360 (the new name for Data Cloud) is cemented as the unified, trusted data layer. It provides the crucial context and "memory" that fuels Agentforce 360, ensuring accurate, enterprise-grade AI actions. 4️⃣ New Agent Capabilities: Exciting new tools like Agentforce Voice, Agentforce Vibes, and Agent Script were unveiled to extend agent functionality. These insights are a source of business & tech projection, guiding us on how Artefact can help our customers build their Agentic Roadmap. 💡 Artefact provides end-to-end services for AI-augmented #Sales, AI-augmented #Services and AI-augmented #Marketing, powered by #Agentforce in combination with Data cloud - to deliver use cases at scale, with a real #ROI impact! Let's turn vision into reality. Are you ready to build your Agentic Enterprise? Connect with us! 📲 #Salesforce #Artefact #Partnership #DataMarketing #AITransformation

Adopt AI - Grand Palais will gather 25,000 participants, 500+ speakers, and 250 exhibitors from across the globe: #CEOs, executives, startups, unicorns, and leading #tech partners to explore how #AI is shaping #business transformation at the GrandPalaisRmn on November 25 and 26. 🚀 This week’s CEO stage reveal: 🔥 Christel Heydemann, CEO of Orange We are honored to welcome Christel Heydemann, Chief Executive Officer of the Orange Group since 2022, and a Board Member since 2017.  In her recent public appearances, including the AI Action Summit, she reaffirmed her deep conviction that #AI is a major revolution - and that the #telecomindustry is playing a pivotal role in the new era: delivering best in class connectivity, exceptional network quality, large-scale infrastructure and robust cybersecurity.  At Adopt AI, she will take the stage to share her strategic vision and insights as the CEO of one of Europe’s leading #telecom groups. 🔥 Christophe Périllat, Chief Executive Officer of Valeo Valeo has made bold strides in #artificialintelligence. Integrating AI in their #technologies for the past 20 years in rear cameras and in all perception systems, Valeo has led the way in integrating cutting-edge AI into assisted and autonomous driving technologies. At Adopt AI, he will share his perspective on how artificial intelligence is reshaping the #automotive world, from improving safety and intelligence to driving more sustainable #mobility. 🔥 Dr. Najwa A., CEO of the Technology Innovation Institute (TII) A renowned scientist and leader, she brings over 18 years of international experience in AI, #robotics and #cybersecurity. In her solo session, “Embodied, Safe, Secure: The Next Chapter of AI”, she will explore how artificial intelligence is moving beyond #code and #data into embodied forms such as robotics and #humanoids. She will explore why safe, and secure must anchor the next wave of AI. The Technology Innovation Institute (TII), based in Abu Dhabi, is a global research center advancing breakthrough #science and #technology across 9 fields including AI, #quantum, #cryptography, robotics, advanced materials, and space propulsion. 🔥 Hans De Cuyper, CEO of Ageas Group Ageas is an international #insurance group, headquartered and listed in Belgium, with a heritage spanning 200 years. Artificial intelligence is a cornerstone of the Group’s strategic plan Elevate27. Ageas is leveraging technology to transform #customerexperience, improve insurance excellence and operational efficiency and drive innovation across its markets. At Adopt AI, he will explore how #innovation and artificial intelligence are transforming the #insuranceindustry. AI empowers insurers to offer more personalised and sustainable protection based on deeper customer insights. Book your pass now 👉 https://lnkd.in/e2euwe5q

𝘈 𝘯𝘦𝘸 𝘤𝘩𝘢𝘱𝘵𝘦𝘳 𝘧𝘰𝘳 𝘈𝘳𝘵𝘦𝘧𝘢𝘤𝘵 𝘪𝘯 𝘵𝘩𝘦 𝘜𝘒 We are delighted to announce our new London office launch party on Thursday, 6th November! Exciting speaker announcements will follow shortly. This event marks a key milestone in our UK growth and our commitment to data and AI transformation. Save the date for an evening of insightful conversation and networking. #ArtefactUK #London #Data #AI #NewOffice #LaunchEvent

[Artefact Quarterly Newsletter Healthcare – 1st edition ]🩺 We’re happy to share the first edition of the Artefact’s #Healthcare newsletter! 🏥 Every quarter, we’ll share thought leadership articles, case studies, and a curated selection of #insights from across the healthcare and #Pharmaceutical sectors, featuring practical learnings and real-world experiences from the field. ➡️ Read the full newsletter: https://lnkd.in/exE2HWJt “Healthcare companies face margin pressures, rising R&D costs, and growing complexity, while struggling to attract and retain talent amid significant regulatory uncertainty. In #pharma, this is compounded by the imminent expiry of patents for many blockbuster drugs. To address these challenges, #AIagents could free up 25–40% of employee workload in healthcare companies,” said Paul de Balincourt, Partner Healthcare Data & AI Transformation. Here is what you’ll learn about in this 1st issue: 1️⃣ Overview of data & AI’s impact in Healthcare with Justine Nerce, CEO Artefact France and Global Healthcare Lead. 📕 Read the synthesis of her video: https://lnkd.in/ebseKuka 🎥Watch Justine’s interview: https://lnkd.in/eYhwrPxc 2️⃣ Reinventing Pharma & Healthcare professionals (#HCP) engagement with #Agentic AI by Artefact #LATAM, based on the deep expertise of Alexandra Mangeard, CEO of Artefact Brazil. 📄 Read the #whitepaper : https://lnkd.in/eiDbquPF 3️⃣ Automate medical coding while reducing errors, thanks to #Agentic AI by Dr. Christoph S Gross, Partner Artefact Switzerland. 📜 Read the case study: https://lnkd.in/eKFuVAeC 4️⃣ Smarter decisions, stronger ROI: Marketing Mix Measurement (#MMM) in #Pharmaceuticals by Thomas Filaire, Partner Artefact France. 📑 Read the article: https://lnkd.in/e5GDD4z5 5️⃣ The 8th edition of the AI for Health #Summit as part of Adopt AI - Grand Palais, 25–26 November 2025. 🎟️ Register now! Book your pass here: https://lnkd.in/eNYbuPNG 🎤 Discover the full speaker lineup, featuring top global leaders shaping the future of healthcare and innovation. Here’s a preview of just a few of them:  🔹 Paul Hudson, CEO at Sanofi 🔹 Olivier Laureau, President and CEO of Servier 🔹 Stefan Oelrich, Member of the Board of Management and President of Pharmaceuticals of Bayer AG. 👉 Click here to see the panel of brilliant speakers on the AI for #Health stage : https://lnkd.in/ep9ubgva Stay informed, stay inspired! 📰 Sign up for our Artefact Healhcare Newsletter: https://lnkd.in/enfrRV5U

🧠 [Joffrey Martinez, Managing Partner & Global Lead Financial Services chez Artefact, dans le magazine Option Finance] À l’occasion de l’article sur “L'intelligence artificielle s'impose dans les métiers Bancaires,” signé par Lara Rinaldi, journaliste économique pour Option Finance, Joffrey Martinez partage la vision d’Artefact sur les opportunités concrètes offertes par l’IA pour le secteur des Services Financiers (banque, assurance, fond d’investissement…): 💬 « L'IA permet aux #banques de créer de nouvelles sources de revenus en personnalisant leur offre et en stimulant les ventes croisées, avec de la recommandation de produits au bon moment et par le bon canal pour multi-équiper leurs clients. » 💬 « Les niveaux de maturité sont différents selon les acteurs du secteur #financier. Cependant, une course est lancée pour capter la valeur, car il y aura une prime à celui qui fera la course en tête.»  💬 « Face à la multiplicité des cas d'application possibles, les banques doivent veiller à ce que ceux- ci puissent, le plus possible, générer un retour sur investissement. La banque doit identifier les indicateurs clés de performance qu'elle souhaite améliorer, afin de flécher les investissements et de ne pas se disperser.» Comme précisé en début d’article : “Les banques françaises, à l’instar de BNP Paribas, développent de nombreux outils d’intelligence artificielle, avec comme objectifs des gains opérationnels mais aussi une meilleure gestion des risques. Crédits, lutte contre la fraude, relation client... les cas d’usage sont multiples et visent notamment la réduction des délais afin de libérer du temps aux conseillers...” 🔗 L’intégralité est disponible ici (sur abonnement) : https://lnkd.in/g_vWb2hs 👉 Vous découvrirez également dans l’article les points de vue de :  🔹 Cyril Regnier, Partner chez Square Management 🔹 Sophie Heller, Chief Operating Officer de BNP Paribas Commercial, Personal Banking & Services.  🔹 Julien Gaffet, Directeur Général Adjoint d'Oney Au-delà de l’automatisation des tâches, l’#IA devient un levier stratégique pour: 👉Accélérer la réponse aux demandes de crédit et améliorer la gestion des risques. 👉Optimiser les campagnes #marketing avec un ciblage ultra-précis. 👉Détecter la fraude en temps réel à partir de signaux comportementaux. 👉Soulager les équipes via des assistants virtuels déployés à l’échelle.

[Artefact Research Center News - October edition ]🚀 Exciting Updates from the #ArtefactResearchCenter! 1️⃣📜 New article on #LLM hallucination detection leveraging entropy during the generation of the answer! How can we trust #LargeLanguageModels, although they (sometimes) invent facts? Addressing the critical issue of #hallucination is the focus of our latest #researchpaper. 🔎 Inspired from the physics of entropy, our team has developed a practical, single-pass method to detect these fabrications in real-time, working within the constraints of everyday black-box LLM APIs. By learning to interpret a model's token-level uncertainty, our approach can pinpoint the exact words that are likely to be incorrect. This method has direct applications for improving the reliability of RAG systems and was successfully experimented and user-tested on a financial agent developed with our partners at Ardian. Congrats to Charles Moslonka, Hicham R., Arthur Garnier, Emmanuel Malherbe for their work ! 2️⃣🌍 When planetary boundaries meet corporate #sustainability metrics: Our measurement framework accepted at the Corporate Responsibility Research Conference 2025! Our joint paper “Downscaling Planetary Boundaries to Assess Corporate Sustainability Performance” has been accepted for oral presentation at the CRR Conference taking place in Paris on the 29th of October 2025! The paper is a collaboration between Artefact Research Centre, ESCP Business School (Oualid Mokhantar) and Politecnico di Milano (Laura Dell'Agostino). The paper proposes a framework to downscall Earth system limits into business-relevant sustainability metrics. 3️⃣🌟 Two for the win: double shot oral presentations at ECML-PKDD main conference in Porto! Earlier this month, Vincent Auriau and Abdoulaye SAKHO traveled to Porto to take part in the European Conference on Machine Learning (ECML), where they each presented their latest research papers. 📖 These two papers perfectly embody our ambition to push the boundaries of the state of the art while working hand in hand with industry partners to solve real-world problems. Both papers introduce innovative approaches that were experimented with and validated on real-world #data from the #retail (Fortenova Group) and the #banking (Société Générale) sectors. Big thanks to Jules Désir, Emmanuel Malherbe, Carl-Erik G., Erwan Scornet, Martin Mozina for their contributions to this success ! 👉 You can subscribe to our newsletter here: https://lnkd.in/epaS9hHu

Adopt AI - Grand Palais will gather 25,000 participants, 500+ speakers, and 250 exhibitors from across the globe: #CEOs, executives, startups, unicorns, and leading #tech partners to explore how #AI is shaping #business transformation at the GrandPalaisRmn on November 25 and 26. 🚀 This week’s CEO stage reveal: 🔥 Éric Petitgand, CEO of Crédit Mutuel Alliance Fédérale Crédit Mutuel Alliance Fédérale is one of the leading #banking and #insurance groups in France, serving millions of customers with a cooperative model rooted in solidarity, responsibility, and long-term commitment. 🏦 An expert in cooperative banking, Éric Petitgand has built his career within Crédit Mutuel, where he has driven both regional and international development. At Adopt AI, Éric Petitgand will share how #innovation and artificial intelligence can accelerate Crédit Mutuel’s transformation. 🔥 Alexander Rinke, Co-Founder & Co-CEO of Celonis Celonis enables over 1,500 enterprise customers across industries to gain a shared, real-time understanding of how their processes run, and how to make them better. 👤 Alexander and his co-founders scaled Celonis into a global #powerhouse, now valued at over $13 billion and recently closed a landmark $1 billion Series D round. At Adopt AI, Alexander Rinke will share how process #intelligence and AI are reshaping the future of operational excellence and #business transformation. 🔥 Said Akar, Senior Vice President - Global Specialty Sales EMEA at Dell Technologies With over 23 years of experience in Dell Technologies, Said Akar leads the Infrastructure Solutions Group’s Specialty Sales across Europe, the Middle East, and Africa. 💻 Under his guidance, Dell Technologies is addressing key challenges such as the increasing demand for multi-cloud environments, the adoption of AI for the Enterprise, the need for robust #DataSecurity, and the complexities of #DataCenter modernization. At Adopt AI - Grand Palais, Said Akar will share his insights on how artificial intelligence is revolutionizing the IT landscape. ⏳ The countdown is on! In just a few days, explore our program! 7 stages of inspiration, innovation, and insight, on the CEO Stage, the mainstages and our masterclass stages. Don’t wait to book your pass 👉 https://lnkd.in/ebSHnpDq

[Client Case Artefact x Lagardère Travel Retail (LTR)] Deployment of Lumina, a generative #AI tool designed to assist LTR employees respond better and faster to numerous tenders that the company participates in annually. 🎤 "AI can help us prepare the best response to the hundreds of RFPs we receive each year by digging deeper into landlord requirements and extracting and synthesizing the most relevant data from our knowledge base." - Dag Inge Rasmussen, CEO of Lagardère Travel Retail. 🎯 The challenge: Support Lagardère Travel Retail in developing a #GenAI solution to accelerate landlord requests analysis, reduce tender book creation time, and enhance response quality. 👉 Read the full client case and watch the testimonial video: https://lnkd.in/d48NZT4x  The strategy began by building #multidisciplinary #data and #AI teams as well as a group of international power users to test the solution. 💡 The Artefact x Lagardère Travel Retail solution: Lumina, a generative AI-powered tool, co-designed with Artefact and based on Lagardère Travel Retail’s Microsoft Azure architecture. “We worked closely with Lagardère Travel Retail's technical teams: they know the product, so they’ll be comfortable with its evolution. Maintenance is needed, and we think Lumina will be the platform on which Lagardère Travel Retail will continue to build other generative AI use cases,” assures Elina Ashkinazi-Ildis, Partner at Artefact. 1️⃣ Phase 1: Delivery of an MVP (Minimum Viable Product). 2️⃣ Phase 2: Delivery of the industrialized product.  3️⃣ Phase 3: Global rollout of Lumina. 🎤 “We started testing the solution with a limited group of power users and then we rolled it out to a few pilot countries, and very soon, we're going to roll it out to all countries.” - Qihua Wang, EVP Strategy & AI, Lagardère Travel Retail 🔍 Key results:  - Simplifies workflows while delivering exceptional results. - Allows teams to save time and focus on creating value and building relationships with partners. - Positions Lagardère Travel Retail to expand its AI capabilities while driving innovation. “Lumina helps us analyze and decode tenders, as well as to better understand and respond to landlord-specific requirements with tailored offerings,” states Justine PERRIN, Business Development Manager at Lagardère Travel Retail. “It’s not just a #tool, it’s a real game changer for how we serve our partners. It allows our teams to save time and to focus on what matters most: creating value, building relationships with our partners, and delivering innovative solutions.” “I want to challenge our teams to keep improving in AI. I really want it to become one of our trademarks. Today, innovation comes through AI.” - Dag Rasmussen, CEO of Lagardère Travel Retail

A falta de eficiência comercial custa caro, e a resposta para superá-la já está sendo adotada por líderes de mercado. Bouygues Telecom, Sanofi e grandes players de CPG estão transformando suas operações com AI Agents: sistemas inteligentes que percebem, interpretam e agem de forma autônoma em toda a jornada comercial. Esses agentes não são chatbots. São parceiros estratégicos, capazes de: ✔️ Automatizar processos repetitivos ✔️ Antecipar riscos e oportunidades de vendas ✔️ Recomendar ações com base em dados em tempo real ✔️ Potencializar o desempenho da força de vendas O impacto é tangível: mais eficiência, mais conversões, mais inteligência para decisões estratégicas. 📈 A previsão é que o mercado global de AI Agents salte de US$ 5,1 bi (2024) para US$ 47,1 bi até 2030. Não é tendência, é transformação em curso. 🧠 Neste artigo exclusivo, exploramos: → Como AI Agents estão sendo aplicados em 4 áreas críticas do comércio → Cases reais e resultados já alcançados → O que diferencia uma prova de conceito de um impacto sustentável 🔗 [Leia o artigo completo] e descubra como essa tecnologia pode gerar valor concreto para o seu negócio. https://lnkd.in/dsar3kig #AIForBusiness #AgentesInteligentes #EficiênciaComercial #TransformaçãoDigital #InteligênciaArtificial #DadosParaDecisão #VendasB2B #InovaçãoComDados #AIAtScale #DigitalCommerce #RevenueGrowth