Last Friday, we opened a new chapter in IRO’s history. For the first time, our Artistic Director Nicolas Rohaut presented his vision through the SS26 collection during a press day designed as an artistic installation in a gallery in the North Marais. Strongly inspired by cinema, design, art, and photography, Nicolas, together with artist and set designer Rémy Brière, created an immersive journey where each piece comes to life inside a deconstructed Parisian apartment. The Haussmann moldings were turned over, stretched, and opened up, projecting visitors into a kind of disorienting physical “glitch.” Intimate and paradoxical, this space was imagined so that the IRO woman appears through her absence as suggested by her shoes left behind on a horizontal wall and her clothes, hanging here and there, inviting one to get lost among them. Journalists, stylists, KOLs, and friends of the house discovered a collection that sparks a dialogue between the 80s and the 2010s, the founding era of IRO. Casual, rock, and contrasted silhouettes embody this new era where authenticity meets attitude. A huge thank you to everyone who shared this moment and helped make this press day such a genuine and inspiring experience !
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