JCDecaux

« Quand deux institutions françaises célèbrent le temps… » En plein cœur de Saint-Germain-des-Prés, une façade mythique se transforme en écrin pour une campagne exceptionnelle. C’est sur celle de la Brasserie Lipp, classée Monument Historique, que la maison LIP dessine le temps, référence de l’horlogerie française depuis 1867, affiche sa nouvelle collection. À l'honneur : le modèle Type 24, équipé du calibre LIP R26, un mouvement mécanique à remontage automatique conçu assemblé et réglé à Besançon. Un clin d’œil presque écrit d’avance : ⮚Deux noms qui résonnent ⮚Deux héritages plus que centenaires ⮚Deux symboles du patrimoine français Avec #JCDecauxArtvertising, cette campagne prend vie sur l’une des façades les plus emblématiques de Paris. Une communication qui se déploie dans toute sa profondeur, célébrant le temps, entre tradition et renouveau. » #montreslip #brasserielipp

✨ L’aéroport de Nice a vibré au rythme du salon TFWA ! Du 28 septembre au 2 octobre, à l’occasion du rendez-vous annuel de l’industrie du travel retail, l’aéroport de Nice s’est transformé en véritable vitrine pour les marques du secteur. Un terrain de jeu idéal pour une prise de parole contextualisée, auprès des voyageurs B2B et des touristes internationaux à forte valeur ajoutée de la Côte d’Azur. AMOUAGE LATTAFA PERFUMES MAKEUP #SAFORELLE Ferrero MOONRISE MEDIA

🚀 How can you drive brand awareness with OOH? By leveraging a DOOH and OOH campaign in Amsterdam, DeepL succeeded in generating a stronger interest in the brand and a higher intention to visit their AI-powered translation website. 📖 Read the full story here : https://lnkd.in/eqrhNnan #DOOH #OOH #OutOfHome #Innovation #BrandAwareness #Advertising

Coffee break… at the bus shelter ☕️ For the launch of new their new sustainable and compostable NEO capsules, NESCAFÉ® Dolce Gusto® partnered with JCDecaux Portugal for a special OOH activation. 👉 Three bus shelters strategically located in iconic areas of Lisbon, showcased impressive 3D replica of the NEO machine.

🌟 Looking back at a wild adventure in Hamburg! 🐾 From August 18th to September 15th, Gänsemarkt square was transformed into an open-air gallery, celebrating Hamburg's fascinating wildlife. Passers-by had the opportunity to explore the remarkable and inspiring portraits of the local fauna displayed on Wall GmbH’s street furniture. This project was made possible by the invaluable support of the Deutsche Wildtier Stiftung.

We are delighted to have partnered with Virgin Mobile UAE for a truly memorable activation at Dubai International Airport (DXB), Terminal 3. Arriving passengers were welcomed with a unique surprise : goody bags placed on the baggage conveyor belts, filled with Virgin Mobile UAE merchandise as part of their latest campaign “Be In The Moment, Everywhere.” To make the experience even more engaging, friendly mascots greeted visitors and returning residents, adding a touch of joy and excitement to their journey. Experiential activations like these do more than just entertain. They create unforgettable moments that strengthen brand recall, build positive associations, and connect with audiences in meaningful ways. For brands, airports present a powerful opportunity to engage with a diverse, high-value audience in a setting where attention and impact are maximized.

✨ Discover La Bomba at Nyugati Square! 🌸 JCDecaux Hungary mission was to ensure that the Carolina Herrera bus shelter in Budapest beautifully mirrored the launch of the brand’s new perfume. Passers-by at Nyugati Square had the unique opportunity to test the irresistible fragrance of La Bomba firsthand.

🎤 I had the privilege of joining an insightful discussion with Aba Blankson, Kaitlin Bonner, Nicole Jones, Denys Kapush, Tommaso Visentini, J. Walker Smith, and Alison Weissbrot  on "Turning AI Insight Into Brand Foresight" where we explored how AI is reshaping the future of advertising. A special thanks to ADWEEK for inviting JCDecaux as well as everyone who attended, your engagement made the event a success. Looking forward to more innovations and groundbreaking conversations in the world of advertising. #AdvertisingWeekNYC #AI #BrandForesight #Innovation #FutureOfAdvertising