Lengow

🛍️ #BlackFriday 2025 is closer than you think; the smartest brands are already ready. 💡 Just ask Kiehl's Since 1851, who boosted sales by +27% during #BlackWeek 2024 - while spending 14% less on ads. Yes, you read that right. 👉 The secret? Fixing their #GoogleShopping product feed. Going into the biggest sales week of the year, their D2C site had only ~30 of 175+ products live on Shopping ads. Outdated prices, missing sizes, broken image links - it was a perfect storm 😅 📉 One of their best-performing channels (Search = 25–30% of online revenue) was being under-utilised. So what changed? ✅ They partnered with WPP Media and used Lengow’s NetAmplify to rebuild their feed: • 175+ optimised SKUs • Fixed image quality & metadata • Daily syncs to avoid out-of-stock ads 🚀 The results: • +41% higher CTR • 2.5× more products live • +27% more sales • -14% lower Google Shopping spend 🧠 Takeaway for 2025? Feed quality is revenue-critical. The difference between showing 30 or 175 products could be your best Black Friday campaign yet. Ready to do the same? Let’s talk - the Lengow team is here to help you crush #BlackFriday2025 🚀

🚀 Exciting news at Lengow! We’re thrilled to welcome Vincent Angé as our new Vice President of Strategic Partnerships 🎉 An early member of the Lengow adventure and cofounder of Crossmods, Vincent returns with extensive experience in building and scaling partnerships across #marketplaces, agencies, and technology providers. His expertise in the #ecommerce ecosystem will be a strong asset to our #teams. Vincent’s mission will be to accelerate business development and strengthen Lengow’s strategic presence with the key players shaping today’s and tomorrow’s e-commerce ecosystem. Please join us in giving Vincent a warm welcome to the Lengow journey 💙

🚀 Une journée inspirante au Seller Day 2025 by Castorama ! 🚀 Il y a une semaine, #Castorama a réuni ses vendeurs #marketplace et partenaires pour une journée riche en échanges, retours d’expérience et bonnes pratiques - et Lengow était fier d’y participer en tant que sponsor ! Sur place, Jordan Waffo et Louis Berthet ont eu le plaisir de : 👉 Présenter les leviers pour accélérer la croissance sur les marketplaces 👉 Échanger sur les enjeux de visibilité et d’automatisation 👉 Montrer comment Lengow simplifie la gestion #ecommerce sur plusieurs canaux Un grand merci aux équipes Castorama (Kingfisher plc) pour leur accueil et pour avoir créé un événement aussi fédérateur, au cœur des enjeux du commerce connecté ! 🙌

Changer de modèle ou disparaître ? Un sujet plus que jamais d’actualité dans le #ecommerce et le #retail. Merci au FESTIVAL THINK FORWARD et à OPA GROUP d’avoir invité notre CEO, Nicolas Appert, à partager la vision de Lengow sur les grandes mutations du secteur : 💥 Nouveaux entrants internationaux 📲 Explosion des canaux de vente 🤖 Montée en puissance de l’#IA générative Autant de défis... mais surtout des opportunités pour réinventer l’expérience client et renforcer la performance des marchands. Bravo à tous les intervenants et partenaires de cette édition 2025 ! 🙌

🪦 R.I.P. World Wide Web? Zero-click results. #AI-generated “slop.” Vanishing trust. We’re witnessing a silent revolution that’s shaking the foundations of the open #internet and #ecommerce is caught in the crossfire. In this edition of our newsletter, we dig into: ⚡ Why the “zero-click” internet is real and growing 🤖 How low-quality AI content is flooding the web 🕸️ Why the “Dead Internet” theory is gaining new traction 📉 The impact on traffic, trust, and creators 🧠 The evolving responses from platforms and publishers 🛒 And what this means for the future of e-commerce 👉 Read it now to understand the new internet we’re heading into - and how to stay ahead!

🚀 Another marketplace joins Lengow: welcome Miravia! 🚀 We’re excited to announce that Miravia, one of Spain’s fastest-growing generalist #marketplace (backed by Alibaba Group), is now available on Lengow! 🇪🇸 With a unique mix of #ecommerce and entertainment, Miravia offers a standout #shopping experience, fuelled by influencer-led content, competitive pricing, and no monthly fees. Why sell on Miravia? 👉 One of the most downloaded and highest-rated shopping apps in Spain 👉 Commission-based model = no fixed costs 👉 Access promotional tools, sponsored listings, and Delivered by Miravia shipping 👉 Sell across key categories: fashion, beauty, electronics, home, and more 👏 Huge thanks to Jorge Zugasti Itoiz and Adrián Peña Cidoncha from Miravia for the collaboration, and to Jordan Waffo and Margot Mauduit from the Lengow team for making this launch a success! Are you ready to grow in Spain with Miravia? Let’s talk 😉

🛍️ Meet your customers where they are: in #ChatGPT 🛍️ Lengow now supports the ChatGPT Agentic Commerce Feed, a new way for merchants to reach customers through AI-powered conversations. Two ways to sell: Discovery Mode → Customers find your products in ChatGPT and click through to your online store Instant Checkout → Complete purchases without leaving the chat (currently rolling out in the US) This isn't just another integration. It's a new #ecommerce sales channel. Why merchants should care: ✅ Capture demand at the source - Convert interest into conversions in real-time. ✅ Get discovered organically - Show up when your products match what users are asking for. No ad spend required. ✅ Stay in control - You own the orders, payments, fulfillment, and customer relationships. Lengow customers can activate this today. Our support for #OpenAI's product feed spec ensures seamless integration, so you're ready to show up in ChatGPT's #shopping experience. Ready to boost your ChatGPT visibility overnight? Let's talk!

🚀 Lengow is heading to eShow Madrid! 🇪🇸 Join us on 29–30 October at IFEMA MADRID, Pavilion 9 – Booth #9K72 for two days of innovation, insights, and impactful conversations around e-commerce and marketplace growth. But that’s not all… 👇 🗓 Wednesday 29 October | 16:00–16:20 🎤 Future of Commerce Theatre (E-SHOW) We’ll be live on stage with Fernando Peris Alcañiz, VP of Marketplaces & Ecommerce at Singularu, for an inspiring session on: 💡 “Cómo Singularu escaló 27 marketplaces en 10 países sin perder el control gracias a Lengow” With insights from: ✨ Rebeca L., Marketplace Strategy Consultant at Lengow ✨ Cristina Rentero Salinas de Azcona, Customer Success Manager at Lengow Whether you're looking to scale, streamline operations or drive profitable growth, this is a story you won’t want to miss! 🎟 Don’t have your ticket yet? Get it for free here: https://lnkd.in/d5X3z238 📍 Let’s meet at Booth 9K72 to talk about your next e-commerce move!

🚨 Last Call: Want to lead the Southern European market? If you’re a brand or retailer with your eyes on Southern Europe, this is the #webinar you can't afford to miss. 💡 🔗 Register now before doors close: https://lnkd.in/drEguam7

🚀 Expanding across #Europe? Here's what most #brands get wrong. Europe isn't one single market - it's 30+ unique ones, each with its own language, rules, payment preferences, and buyer behaviours. That’s what makes cross-border #ecommerce both full of potential and full of pitfalls. 🎙️ In the latest episode of The Ecommerce Coffee Break Podcast + Newsletter, our CEO Nicolas Appert breaks down what it really takes to succeed in this fragmented landscape. Key takeaways from the episode: ✅ Why localisation goes far beyond translation ✅ How to meet country-specific regulations ✅ How to choose the right European country as an entry point ✅ The growing role of niche #marketplaces ✅ How automation helps brands scale smarter, not harder 🔊 You can listen to the episode on Apple Podcasts, Spotify, YouTube, or BuzzSprout! Thanks to Claus Lauter for the invitation - and for shining a spotlight on what’s next for European ecommerce!