MARINE SERRE

HEADS OR TAILS Campaign ACT 3: Night in Shanghai The final act of the campaign unfolds in the velvet embrace of Shanghai’s night — a cinematic tableau where silence dominates, glances carry weight, and desire lingers in the air. Set against the deep crimson of a velvet sofa, under the dim glow of neon light filtering through rain-streaked windows, the atmosphere recalls Wong Kar Wai’s In the Mood for Love — refined, restrained, yet charged with emotion. Each frame is sculptural: bodies poised, languid yet powerful, suspended between intimacy and distance. Photographers: Julia et Vincent Models: Dalton and Jiaxing Li  Photo assistant: Constantin Schlachter  Assistant directors: Juliette Barbier DOP: Adrien Lallau  Assistant camera: Damien Rubinsztajn  Electrician: Nathan Jean-François  Digitech: Axel Launay Sound: Laurine Oustric  Set design: Enzo Selvatici  Set design assistants: Antoine Emmanuel Picot and Gabriel Perusat Stylist: Benoit Bethume  Studio manager: Marine Lescieux  Stylist assistant: Eliott Marchet and Maina Lambiel  Make up: Carole Colombani  Make up assistant: Jieyu Wang  Nails: Anais Coredvant @nailsanaiscordevant Assistant nails: Emilie Rubira @emilierubira_nailartist Hair: Pablo Kuemin @pablokuemin @schwarzkopf et @schwarzkopfpro Hair assistants: Ka Yeung @peter_cheng_hair Sundia Wen @sundia.xwx Casting Director: William Lhoest @williamlhoest

Marine Serre is pleased to announce the opening of a new immersive retail destination within the iconic Parco department store in Shibuya, Tokyo. Officially opening its doors on September 19th, 2025, this new space has been imagined and designed by Marine Serre, offering a singular experience that fuses heritage, innovation, and emotion.

HEADS OR TAILS Campaign - Chapter 2 Inspired by David Lynch’s Mulholland Drive, the chapter thrives on ambiguity and fragmented perception. A white leather sofa, a paneled window with no visible exterior, a tangle of limbs on turquoise carpet… everything feels suspended in time. The telephone rings. A glance is exchanged. Something is said, but nothing is revealed. There’s a constant tension between closeness and secrecy. The women — seductive, confident, and elusive — play out a silent love story defined by glances, touches, and power dynamics. Their bodies speak in codes; their silhouettes are sculpted in sharp tailoring, second-skin materials, satin lingerie elements and supple leathers, layered textures that blur the line between vulnerability and control.

HEADS OR TAILS Campaign - Chapter 2 ACT 2: Afternoon in Los Angeles From the golden haze of Parisian morning to the deep shadows of Los Angeles afternoon, the second chapter plunges into a dreamlike romance — enigmatic, intimate, and charged with tension. Set behind closed blinds in a minimalist California interior, the story unfolds like a modern noir: two women in a private universe, caught in a sensual and mysterious dance. Photographers: Julia et Vincent  Models: Dalton @itsdaltond and Vicki  Photo assistant: Constantin Schlachter Assistant directors: Juliette Barbier  DOP: Adrien Lallau  Assistant camera: Damien Rubinsztajn  Electrician: Nathan Jean-François Digitech: Axel Launay  Sound: Laurine Oustric Set design: Enzo Selvatici  Set design assistants: Antoine Emmanuel Picot, Gabriel Perusat Stylist: Benoit Bethume  Studio manager: Marine Lescieux  Stylist assistant: Eliott Marchet, Maina Lambiel  Make up: Carole Colombani  Make up assistant: Jieyu Wang Nails: Anais Coredvant Assistant nails: Emilie Rubira  Hair: Pablo Kuemin Schwarzkopf Professional Hair assistants: Ka Yeung @peter_cheng_hair Sundia Wen Casting Director: William Lhoest

HEADS OR TAILS Campaign - Chapter 1 Set in the heart of Paris, the first chapter playfully deconstructs bourgeois French codes. Filmed in a Haussmann-style apartment at dawn, it channels the spirit of Nouvelle Vague cinema: a love story where the woman holds the power, navigating a subtle game of seduction and distance. Ballet flats, sailor stripes, a strand of pearls — iconic symbols of Parisian elegance — are reimagined with modernity and strength. The morning setting plays with familiar imagery: the rising sun, breakfast rituals… but always with a twist. A contemporary femme fatale — free, ironic and unapologetically in control. This chapter spotlights two signature accessories of the season: the Aurora bag — sleek and sophisticated, a new addition to the House — and the now-iconic Strike bag, presented in both a tonal black-on-black Moon all-over version and a striking Inverse Tan edition. The next two chapters will be unveiled soon, continuing this layered exploration of radical femininity, sensual mystery, and timeless style. Photographers: Julia et Vincent Models: Dalton and Vincent Photo assistant: Constantin Schlachter Real assistant: Juliette Barbier DOP: Adrien Lallau 1st assistant caméra: Damien Rubinsztajn Chef électricien: Nathan Jean-François Digitech: Axel Launay Sound: Laurine Oustric Set design: Enzo Selvatici Set design assistant 1: Antoine Emmanuel Picot Set design assistant 2: Gabriel Perusat Stylist: Benoit Bethume Assistant stylist 1: Marine Lescieux Assistant stylist 2: Eliott Marchet Assistant stylist 3: Maina Lambiel Make up: Carole Colombani Make up assistant: Jieyu Wang Nails: Anais Coredvant Assistant nails: Emilie Rubira Hair: Pablo Kuemin Schwarzkopf Professional Hair assistant 1: Ka Yeung Hair assistant 2: Sundia Wen Casting Director: William Lhoest

Echoing the cinematic tone of HEADS OR TAILS show, the campaign unfolds in three acts. The first chapter playfully deconstructs bourgeois French codes. ACT 1: Morning in Paris A love story where the woman holds the power, navigating a subtle game of seduction and distance. Photographers: Julia et Vincent  Models: Dalton and Vincent  Photo assistant: Constantin Schlachter  Real assistant: Juliette Barbier  DOP: Adrien Lallau  1st assistant caméra: Damien Rubinsztajn  Chef électricien: Nathan Jean-François  Digitech: Axel Launay  Sound: Laurine Oustric Set design: Enzo Selvatici  Set design assistant 1: Antoine Emmanuel Picot Set design assistant 2: Gabriel Perusat Stylist: Benoit Bethume Assistant stylist 1: Marine Lescieux  Assistant stylist 2: Eliott Marchet  Assistant stylist 3: Maina Lambiel Make up: Carole Colombani  Make up assistant: Jieyu Wang  Nails: Anais Coredvant Assistant nails: Emilie Rubira  Hair: Pablo Kuemin Schwarzkopf Professional Hair assistant 1: Ka Yeung  Hair assistant 2: Sundia Wen Casting Director: William Lhoest

THE SOURCE is a versatile collection made for every hour of the day. The lack of boundaries and multidisciplinary mix have always been the brand's signature. A distilled wardrobe of refined, elegant silhouettes — built for daily use and night events, designed for movement with body consciousness. From upcycled, regenerated to recycled materials, this collection presents a full and sharply curated wardrobe. Sharp tailoring, flashy red and pink upcycled silk scarves, vibrant yellow trompe-l’œil python cotton imitating leather, dark iconic jeans evolving into new shapes, upcycled tote bags in lavender blue, upcycled jeans and white workwear carefully detailed with crocodile print empiècements. Sequins—whether moon-shaped or upcycled—are the new glitter. The iconic airbrushed leather turning taupe, while cowboy floral leather pieces become adornments. A multi-sports capsule pays tribute to movement in all forms. A personal homage to Marine’s childhood: a world shaped by joy, and bodies in vibrant motion. 

THE SOURCE Marine Serre moves at the speed of care. Each garment here has been carefully conceived, produced, and prepared by people who put their hearts into their work—who carry savoir-faire not as nostalgia, but as resistance. We do not separate innovation from tradition. We work where they meet: in the hands of artisans, technicians, cutters, and thinkers who practice craftsmanship as an act of resilience. To engage. To protect what matters: people, process, and the possibility of a future. Garment is our language. Responsibility is not an option — it is embedded in every seam, every cut, every decision. Crisis demands restraint. A new purity rises — the opposite of spectacle.

Marine Serre unveils the first chapter of MARINE SERRE MAISON, a new lifestyle venture in collaboration with Faïencerie de Gien , the historic French manufacturer of fine earthenware established in 1821 in the Loire Valley. “Marine Serre goes far beyond fashion. It felt only natural to develop the lifestyle side of the brand. Gien has always been a reference, and this collaboration reflects our shared values: preserving meaningful craftsmanship in a world driven by speed. Our iconic monogram now lives on a different kind of canvas—steeped in memory, made for daily life.” — Marine Serre

Actor Arnaud Valois in our Archetype campaign. MARINE SERRE classics worn in an effortless way.