OBO

We are excited to share Together Group and The Future Laboratory’s Vision for the Next Era of Experiential Luxury, which explores how digital transformation can shape the next generation of luxury environments and experiences. Find out more below:

OBO celebrates 25 years of bold creativity, shaping luxury experiences where fashion, culture, and entertainment meet. Founded by René Celestin, OBO has delivered some of the industry’s most iconic productions, from Victoria’s Secret and L’Oréal Paris global spectacles, to fashion shows for AMI, Armani, Elie Saab, Zimmermann, The Row, Viktor & Rolf and more. Today, a new chapter begins. OBO joins Together Group, the global tech-driven collective of agencies, to amplify our vision, accelerate innovation, and expand our creative reach worldwide. #OBO25 #TogetherGroup #LuxuryInnovation #CreativeLeadership #BrandExperiences

During the 3.PARADIS show in January, Rene Celestin — founder of OBO — sat down to reflect on what it really takes to bring a young brand to the runway. In this interview, he discusses the behind-the-scenes reality of producing a fashion show: the creative intensity, the logistical complexity, and the stakes involved for emerging designers looking to make their mark. These talents may still be defining their business models, but they bring strong ideas, bold perspectives, and a clear artistic vision. OBO’s role? To provide the right framework — creative, technical, and operational — so that their work can be experienced at its full potential. Original Music by Thomas Roussel

Thrilled to announce that OBO, together with its former sister company ubi, has just won the Heavent Awards for Fashion Show of the Year (Fashion, Beauty & Luxury category) — for our work on the L'Oréal Paris Défilé, created and produced each Fall-Winter during Paris Fashion Week. This recognition celebrates more than just a show — it honors a democratic vision of fashion and beauty, brought to life through creativity, inclusivity, and bold storytelling in one of the world’s most iconic public spaces. It also highlights our ability to orchestrate complex, multi-disciplinary productions, seamlessly integrating creative direction, scenography, casting, choreography, technical innovation, public space management, security, digital amplification, and live broadcast into one powerful, coherent experience. A huge thank you to the L'Oréal Paris teams and delphine VIGUIER - HOVASSE for your trust, and to all the talents, partners, and crew members who help in bringing this ambitious vision to life. To many more laughs in the coming years!

“A fashion show is a hybrid, multilingual, multidimensional creature.” – Rene Celestin For over 25 years, OBO has been bringing designers and brands visions to life—crafting unforgettable fashion shows and luxury events On Behalf Of the creatives who shape this industry. The Fédération de la Haute Couture et de la Mode has highlighted the journey of OBO’s founder, René Célestin, reflecting on his journey—from New York to Paris, from fashion productions to the Olympic Games.  A testament to the passion, expertise, and innovation that drive our work. Grateful to the teams, partners, and visionaries who make it all possible. #OnBehalfOf #OBO #FashionShow #LuxuryEvents

OBO SEEN BY SHEN FAN “I am always captivated by the artistry of show venues and installations, whether the brand is emerging or established, or how often I’ve collaborated with them. Each set unfolds like a new chapter, offering fresh inspiration and reshaping my perspective. The essence of a brand transforms so beautifully under the interplay of light and the objects that surround it—each detail whispering a different story. But beyond the grandeur of the set design, it’s all about the fleeting glances exchanged backstage—my eyes meeting theirs, or theirs catching mine; the hurried silhouettes of strangers in the crowd, each a fragment of an untold tale. I collect these brief, ephemeral moments and weave them into entirely new narratives in my mind. Sometimes, they align with the brand’s seasonal themes, but more often, they evolve into something completely unexpected through my lens. That’s what keeps me thriving season after season.” OBO SEEN BY is a unique initiative launched by OBO to support emerging talents in the creative field. Each Fashion Week, we invite a young photographer, videographer, or artist to experience Fashion Week alongside us. With complete creative freedom, they document their journey and share their personal perspective. #OBOSEENBY #NextGenCreatives #EmergingArtists

#OBO. ✨ #showreel2024

It’s a wrap! A year of bold moves and unforgettable moments. 💥 #OBO #2024Highlights #2025Vision #HappyNewYear

After months of meticulous preparation, the #1001Seasons of Elie Saab took center stage in Riyadh—a breathtaking celebration of 45 iconic years of ELIE SAAB, unveiled during Riyadh Season. This show was proudly brought to life by the creative and production expertise of OBO. At OBO, we thrive on turning ambitious ideas into unforgettable moments. If you’re inspired by this scale of creative storytelling and want to be part of future projects, we’re always looking to grow our talented team. Let’s create magic together. #JoinOBO #CreativeCareers #OBO #ElieSaab #1001Seasons #RiyadhSeason #CarineRoitfeld #Blanca Li #DONE+DUSTED