Pernod Ricard

During the Suez Crisis in 1956, an oil shortage made it impossible to transport Ricard pastis. But Paul Ricard turned the challenge into a marketing masterpiece - having his product delivered to Paris on camelback! This legendary event became known as the "Caravan of Thirst."

Malfy Gin (The Absolut Group) and Missoni transport you to the Italian coast with their latest collaboration, celebrating Italian summer and style.   Taking inspiration from the Missoni Resort Club project is a new limited-edition bottle of Malfy Originale. Designed by Missoni’s Creative Director Alberto Caliri, it brings together Missoni’s iconic zigzags with Malfy’s signature hues of the Amalfi coast.   Saluti to La Dolce Vita. Please enjoy our brands responsibly. #MalfyMissoni

This is your Daley Reminder: Stay safe, have fun, and always remember: DON’T DRINK AND DIVE! Malibu Rum (The Absolut Group) and Tom Daley are back to spotlight the heightened risk of alcohol-related drownings in hot weather. In the UK, 1 in 4 drownings involves alcohol, and the risk of drowning is five times higher when temperatures hit 20 degrees. That’s why this summer; Malibu is once again teaming up with five-time Olympian Tom Daley to raise awareness. Tom’s colour-changing trunks are a simple but striking reminder that when temperatures rise, so do the risks of mixing alcohol and water. #DontDrinkandDive #DrinkResponsibly

Meet our interns! Every year, talented young professionals join us across France, in Paris, Reims or Marseille for an immersive experience at Pernod Ricard. They gain hands-on experience working on real projects alongside our teams First up: Bérénice Ramadier, who supported our Prevention & Responsible Drinking team in Paris 👋

Behind every drop of Beefeater Gin (The Absolut Group) is a team of five based at the distillery in central London. This impressive team produce 2.6 million cases of gin a year!

RTDs are reshaping our industry - growing faster than any other category. It’s clearly a trend that’s here to stay. And the good news? Many of our iconic brands are already available in this format. Today’s consumers want convenience without compromise - and that’s exactly what we’re delivering in RTD: high-quality, ready-to-enjoy drinks, driven by innovation and openness to what’s next. Please enjoy our brands responsibly. The Absolut Group Irish Distillers Chivas Brothers

We are proud to share that Midleton Distillery was the Most Awarded International Distillery at the 2025 San Francisco World Spirits Competition, taking home an impressive 41 medals across its portfolio!   For two centuries, Midleton has been home to generations of craftspeople who have shaped some of the category’s most iconic Irish whiskeys, including Jameson, Redbreast, Spot Whiskeys and Midleton Very Rare.   This is a fantastic achievement for Nodjame Cecile Fouad Fouad CEO, Kevin O’Gorman Master Distiller and the entire Irish Distillers team.   #SFWSC2025

Altos Tequila (House of Tequila) unveils a bold new bottle design - a striking evolution that captures the brand’s true spirit and heritage. Inspired by rótulos, Mexico’s vibrant hand-painted street signs, this refreshed look elevates the brand’s crafted, premium identity. Designed to stand out in a crowded market while staying true to the values that define it, the new bottle contains the same exceptional 100% agave spirit. Launching in the US this August, with a global rollout to follow from September. Please enjoy our brands responsibly.

The World Travel Awards are now open – it's time to vote for our Brand Homes! This year, many of our distilleries, tours, and wineries around the world have been nominated including: Midleton Distillery (Irish Distillers) Signature Martell (Martell Mumm Perrier-Jouët) by Alexandre Mazzia TX Whiskey Ranch (North American Distillers) The Chuan Distillery The Glenlivet Distillery (Chivas Brothers) Scapa Distillery (Chivas Brothers) Beefeater Gin Distillery (The Absolut Group)   Last year we welcomed over 1.3 million visitors to experience our brands around the world - and their feedback says it all! These nominations are a testament to the amazing teams who bring our brands to life every single day. Explore the nominees and vote for your favourite: https://lnkd.in/fzUbEyG Who wins? You decide! Cast your vote in the annual World Travel Awards.  

Spotlight on a historic French aperitif icon, Suze. Made from the gentian root which grows for over 20 years in the mountains of France before being harvested by hand, Suze is known for its bright yellow colour and distinctive bittersweet taste. The brand has evolved through decades of design culture and creativity. In 1885 Fernand Moureaux and Henri Porte decided to create a wine free aperitif – a bold move at the time! Their innovation paid off, winning them a gold medal at the Paris Universal Exhibition and Suze was born. Henri Porte also designed the iconic amber Suze bottle, inspired by an old one he found in his attic. Its unique shape has remained unchanged ever since as a lasting symbol of Suze's originality in the world of aperitifs.