Sparteo

US trip to boost Sparteo's growth 🚀🇺🇸 Big news, LinkedIn! I'm officially packing my bags for the States because it's not just on the French Riviera that you can find top US media execs! 😉 And I'm not going alone ! Loic Dussart and I are embarking on a "tour" to accelerate Sparteo's commercial development across the U.S. We’re on a quest to empower more American publishers with our game-changing adtech solutions. 💎 Our adventure takes us to two amazing cities: (Sep 10-14) New York 🗽 and (Sep 14-17) Miami ☀️. In the Big Apple, I’m hosting an exclusive 🍷 tasting with some of the industry's most respected publishers (some of whom I've admired since my days as a young journalist). We'll be talking all things monetization, audience growth, and revenue diversification. I'm especially excited to get detailed feedback on our solutions, particularly the analytics dashboard of Actirise our display solution. 📊 I believe it's the best on the market, offering real-time, ultra-granular data on audience and monetization. I can't wait to see if our US partners agree! Then we’re heading to Digiday Miami to get into the hot topics. 🔥 AI will still be the buzzing word, but we're bringing a specific perspective: AI for monetization. We’ve been developing powerful predictive and generative AI tools to help publishers skyrocket their revenue and make smarter decisions. 🤖 Let's Connect! 🤝 My calendar is filling up fast, but I'm saving a few slots for the right conversations. Who I'd love to grab a coffee with: ☕ - Publishers and media professionals looking to unlock new revenue streams. 💰 - People with great taste in New York bagels and Miami Key Lime pies. 🥯🥧 Can you help me? 🙏 If you know someone in NYC or Miami I absolutely MUST meet, please do me a favor and tag them below or send me a DM with an intro! Your network is my superpower. 💪 Looking forward to insightful talks and forging some amazing partnerships! See you soon, America! 👋 P.S. And please, for the love of all things holy, what’s the difference between a "regular" coffee and a "large" one? A French guy needs to know before landing! 😉 Cc Manny Montilla Tom Jenen Loic Dussart Julian Strutt Agata Żukowska Pauline Alonso Seraphina D. Josiah Ho Noelle DeMaria Neal Thurman Lindsay K. Herron Julia Linehan Agnès Fougères Jerome Holder Umair Malik Ioana Blaut Sara Guaglione Alexia Bedat Chelsea Bradbury Oren Ohana Camille Jeanjean Mattia Verzella Antoine Betremieux Laurent Bury S ...

Traffic doesn’t equal ad revenue. But most media companies still treat it like it does, even though there’s a better way. You probably already know which stories are pulling the most traffic. But traffic is only part of the picture and it’s 𝘯𝘰𝘵 𝘵𝘩𝘦 𝘱𝘢𝘳𝘵 𝘵𝘩𝘢𝘵 𝘱𝘢𝘺𝘴. The stories that bring in the most revenue aren’t always the ones at the top of your traffic dashboard. Some will underperform no matter how much reach they get. Others will quietly outperform with fewer views, stronger engagement, and higher RPMs. 𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐬𝐭𝐢𝐥𝐥 𝐮𝐬𝐢𝐧𝐠 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐚𝐬 𝐚 𝐩𝐫𝐨𝐱𝐲 𝐟𝐨𝐫 𝐯𝐚𝐥𝐮𝐞, 𝐲𝐨𝐮’𝐫𝐞 𝐦𝐢𝐬𝐬𝐢𝐧𝐠 𝐰𝐡𝐚𝐭 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐝𝐫𝐢𝐯𝐞𝐬 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬. The smartest teams are shifting how they evaluate performance: → 𝐓𝐡𝐞𝐲 𝐫𝐚𝐧𝐤 𝐬𝐭𝐨𝐫𝐢𝐞𝐬 𝐛𝐲 𝐫𝐞𝐯𝐞𝐧𝐮𝐞, 𝐧𝐨𝐭 𝐫𝐞𝐚𝐜𝐡 → 𝐓𝐡𝐞𝐲 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐰𝐡𝐢𝐜𝐡 𝐚𝐮𝐭𝐡𝐨𝐫𝐬 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭𝐥𝐲 𝐩𝐫𝐨𝐝𝐮𝐜𝐞 𝐡𝐢𝐠𝐡-𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 → 𝐓𝐡𝐞𝐲 𝐬𝐩𝐨𝐭 𝐮𝐧𝐝𝐞𝐫𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐞𝐫𝐬 𝐞𝐚𝐫𝐥𝐲, 𝐚𝐧𝐝 𝐚𝐝𝐣𝐮𝐬𝐭 𝐰𝐡𝐢𝐥𝐞 𝐢𝐭 𝐬𝐭𝐢𝐥𝐥 𝐦𝐚𝐭𝐭𝐞𝐫𝐬 → 𝐓𝐡𝐞𝐲 𝐮𝐧𝐢𝐟𝐲 𝐝𝐚𝐭𝐚, 𝐬𝐨 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 𝐚𝐫𝐞 𝐛𝐚𝐬𝐞𝐝 𝐨𝐧 𝐫𝐞𝐚𝐥 𝐨𝐮𝐭𝐜𝐨𝐦𝐞𝐬—𝐧𝐨𝐭 𝐚𝐬𝐬𝐮𝐦𝐩𝐭𝐢𝐨𝐧𝐬 This is how editorial strategy becomes business strategy. We’ve collected recent data from Digiday and Piano, plus past business results from companies like Gawker, Buzzfeed, and The New York Times to show why traffic alone isn’t a reliable path to ad revenue. You’ll also see examples of tools that help connect content and writers to actual earnings down to the URL. Link in the comments. Are you still ranking stories and writers by traffic, or have you started looking deeper?

If your consent banner is slow or clunky, users leave. When they leave, or if they don’t consent, you can’t show personalized ads and may lose the chance to monetize the visit at all. When someone lands on your site, the very first thing they see is the consent banner. And that moment decides everything: → If they bounce… they won’t see your content at all. → If they do not give their consent… you lose the ability to personalize their ad experience and are restrained to contextual ads, which might leave revenue on the table. → If they give their consent… you get the opportunity to optimize their ad experience. So the job of your CMP is simple: 𝐊𝐞𝐞𝐩 𝐩𝐞𝐨𝐩𝐥𝐞 𝐟𝐫𝐨𝐦 𝐥𝐞𝐚𝐯𝐢𝐧𝐠. And make it easy for them to consent, or decline but continue to your content. 𝐓𝐡𝐚𝐭’𝐬 𝐰𝐡𝐲 𝐰𝐞 𝐛𝐮𝐢𝐥𝐭 𝐅𝐚𝐬𝐭𝐂𝐌𝐏. Not to compete with every CMP out there. But to make sure your consent data isn’t just collected—it’s used. We believe compliance and monetization shouldn’t be in conflict. Your CMP and your monetization engine should work as one; cleanly, intelligently, and automatically. Because FastCMP is free when you use Actirise, you get a powerful, compliant CMP with no extra contracts, no difficult setups, and no need to manage another vendor relationship. 𝐉𝐮𝐬𝐭 𝐨𝐧𝐞 𝐜𝐥𝐞𝐚𝐧 𝐟𝐥𝐨𝐰 𝐟𝐫𝐨𝐦 𝐜𝐨𝐧𝐬𝐞𝐧𝐭 𝐭𝐨 𝐫𝐞𝐯𝐞𝐧𝐮𝐞. 𝐈𝐭’𝐬 𝐟𝐚𝐬𝐭. The banner loads instantly, without weighing down your site or affecting your Core Web Vitals. That means fewer bounces and higher opt-in rates from the start. 𝐈𝐭’𝐬 𝐟𝐥𝐞𝐱𝐢𝐛𝐥𝐞. You can style it to match your site, test different formats, and even use it alongside Sparteo’s own paywall solution to make the experience feel consistent, not intrusive. 𝐈𝐭’𝐬 𝐬𝐦𝐚𝐫𝐭. You get real-time analytics on consent rates and bounce rates so you can actually see where users are getting stuck and make changes that matter. 𝐈𝐭’𝐬 𝐛𝐮𝐢𝐥𝐭 𝐟𝐨𝐫 𝐫𝐞𝐚𝐥-𝐰𝐨𝐫𝐥𝐝 𝐜𝐨𝐦𝐩𝐥𝐞𝐱𝐢𝐭𝐲. That means automatic compliance with regulations and frameworks like GDPR and TCF 2.2 without you having to track every update manually. 𝐀𝐧𝐝 𝐢𝐭 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞𝐬 𝐜𝐥𝐞𝐚𝐧𝐥𝐲 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐚𝐝 𝐭𝐞𝐜𝐡 𝐬𝐭𝐚𝐜𝐤. Google Consent Mode v2, your existing SSPs, Actirise; FastCMP fits right in, and sends the right signals to keep your monetization intact. You can set it up yourself, or let Sparteo’s team handle the onboarding. Either way, it’s live in under an hour and built to stay ahead of every new compliance framework that comes your way. Which part of the consent experience breaks most often in your stack? Poke Florent Tran 😉

At Cannes, media companies talked about how they once wanted to own monetization technology. Ownership let them control how inventory was sold and optimized. But AI has made that hard to justify. Owning your whole monetization stack used to be a point of pride. It meant control, flexibility, and fewer middlemen taking a cut. But at Cannes this year, we noticed the narrative has flipped. Many media companies are hitting their limit. It’s getting harder to justify in-house builds when AI is accelerating so quickly and when keeping up with new technologies demands a level of specialization that few media companies can sustain. 𝐓𝐡𝐞 𝐧𝐞𝐰 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐢𝐬 𝐤𝐞𝐞𝐩𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐜𝐥𝐚𝐫𝐢𝐭𝐲 𝐰𝐡𝐢𝐥𝐞 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐭𝐡𝐢𝐫𝐝 𝐩𝐚𝐫𝐭𝐢𝐞𝐬 𝐰𝐡𝐨 𝐜𝐚𝐧. And when AI is evolving this fast, how do you decide what to keep, what to outsource, and what’s no longer worth maintaining? “𝐈𝐧-𝐡𝐨𝐮𝐬𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐬𝐭𝐚𝐜𝐤 𝐮𝐬𝐞𝐝 𝐭𝐨 𝐦𝐞𝐚𝐧 𝐜𝐨𝐧𝐭𝐫𝐨𝐥,” 𝐬𝐚𝐢𝐝 𝐏𝐢𝐞𝐫𝐫𝐞 𝐎𝐫𝐥𝐚𝐜𝐡, 𝐂𝐒𝐎 𝐚𝐭 𝐒𝐩𝐚𝐫𝐭𝐞𝐨. “𝐁𝐮𝐭 𝐰𝐢𝐭𝐡 𝐀𝐈, 𝐭𝐡𝐞 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐛𝐮𝐫𝐝𝐞𝐧 𝐡𝐚𝐬 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝. 𝐘𝐨𝐮 𝐧𝐞𝐞𝐝 𝐭𝐡𝐞 𝐭𝐚𝐥𝐞𝐧𝐭, 𝐭𝐡𝐞 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐢𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞, 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐭𝐨 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐦𝐚𝐤𝐞 𝐢𝐭 𝐰𝐨𝐫𝐤.” It’s no longer enough to own the tools. You have to match the performance, visibility, and pace of AI-driven alternatives. And for most teams, that means being more selective about which layers to own and which ones to let go. The full post linked in the comments recaps the details on what we heard on the ground at Cannes: → Why AI is changing the cost-benefit math on in-housing → What media companies are prioritizing instead of control → How to think about sovereignty without falling behind If you’re rethinking your roadmap, or trying to justify it, it’s an interesting read.

Ad buyers expect high viewability and completion rates, but it's hard to explain performance after the window to improve it has closed. There’s a better way. Most media companies are focused on what they do best: attracting high-quality audiences with strong content and a good experience. But advertisers aren’t just paying for reach anymore. They’re optimizing for outcomes, especially completion rates. Suddenly it’s not just about how many people are exposed to ads. It’s about who’s watching them. How long they stay. Where they drop off. Whether the content and environment were strong enough to hold attention all the way through. And when performance dips, it’s rarely because your team missed a step. 𝐈𝐭’𝐬 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐲𝐨𝐮 𝐧𝐞𝐯𝐞𝐫 𝐡𝐚𝐝 𝐭𝐡𝐞 𝐭𝐨𝐨𝐥𝐬 𝐭𝐨 𝐩𝐫𝐞𝐝𝐢𝐜𝐭 𝐰𝐡𝐚𝐭 𝐰𝐨𝐮𝐥𝐝 𝐡𝐚𝐩𝐩𝐞𝐧 𝐛𝐞𝐟𝐨𝐫𝐞 𝐭𝐡𝐞 𝐚𝐝 𝐰𝐚𝐬 𝐬𝐞𝐫𝐯𝐞𝐝. So now you’re stuck in a loop: → A campaign underperforms → A buyer pulls back → Media teams scramble to explain something they couldn’t see coming This is where AI can actually help by showing you what’s likely to happen before it does. 𝐒𝐎𝐍𝐀𝐑 𝐩𝐫𝐞𝐝𝐢𝐜𝐭𝐬 𝐯𝐢𝐝𝐞𝐨 𝐚𝐝 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐢𝐨𝐧 𝐫𝐚𝐭𝐞𝐬 𝐚𝐧𝐝 𝐯𝐢𝐞𝐰𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐫𝐚𝐭𝐞𝐬 𝐰𝐢𝐭𝐡 𝟗𝟗.𝟗% 𝐚𝐜𝐜𝐮𝐫𝐚𝐜𝐲, utilizing real-time engagement signals rather than relying solely on past averages. → You know which content is likely to keep viewers engaged. → You can serve ads on performing inventory and placements → And you protect media teams from last-minute surprises that derail revenue. 𝐈𝐟 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐩𝐫𝐞𝐝𝐢𝐜𝐭 𝐬𝐮𝐜𝐡 𝐊𝐏𝐈𝐬, 𝐲𝐨𝐮’𝐫𝐞 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐯𝐢𝐞𝐰𝐬, 𝐲𝐨𝐮’𝐫𝐞 𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐨𝐮𝐭𝐜𝐨𝐦𝐞𝐬. What’s your team doing today to improve completion rates or is it still a black box?

At the start of 2025, Pierre Orlac'h made some spicy ad tech predictions. Now that we’re halfway through the year, it’s time for a reality check: how are those forecasts really playing out, and what do the shifts mean for your website’s bottom line? Five months on, recent industry reports help us gauge what’s proving true and what’s still up in the air. If your job is building and growing an audience, here’s why these trends should be on your radar. 𝟏. 𝐀𝐈 𝐢𝐬 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐦𝐚𝐣𝐨𝐫 𝐝𝐢𝐬𝐫𝐮𝐩𝐭𝐢𝐨𝐧𝐬 𝐢𝐧 𝐯𝐚𝐥𝐮𝐞 𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐮𝐬𝐚𝐠𝐞 𝐩𝐚𝐭𝐭𝐞𝐫𝐧𝐬 IAB reports 30% of marketers and publishers already use AI to optimize campaigns, boosting engagement and revenue. 𝟐. 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝 𝐓𝐕 𝐭𝐨 𝐛𝐞𝐜𝐨𝐦𝐞 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐡𝐮𝐠𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 Wurl reports U.S. CTV ad spend will surpass $32 billion this year, becoming a major source of new audiences. 𝟑. 𝐌𝐨𝐫𝐞 𝐜𝐨𝐧𝐬𝐨𝐥𝐢𝐝𝐚𝐭𝐢𝐨𝐧 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐦𝐞𝐫𝐠𝐞𝐫𝐬 𝐚𝐧𝐝 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧𝐬 Innovid confirmed Mediaocean’s $500M deal. Equativ merged with Sharethrough, Teads acquired Outbrain. Microsoft shut down the Xandr DSP. Didomi acquired Addingwell and raised $72M. 𝟒. 𝐒𝐮𝐩𝐩𝐥𝐲 𝐏𝐚𝐭𝐡 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐠𝐚𝐢𝐧𝐢𝐧𝐠 𝐫𝐞𝐚𝐥 𝐭𝐫𝐚𝐜𝐭𝐢𝐨𝐧 𝐢𝐧 𝟐𝟎𝟐𝟓 Jounce Media reports that 64% of RTB bid requests and 69% of DSP ad spend now flow through durable supply chains, which is evidence of widespread SPO adoption that helps publishers earn more by cutting intermediaries. 𝟓. 𝐀𝐈 𝐭𝐨 𝐫𝐞𝐝𝐮𝐜𝐞 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠'𝐬 𝐜𝐚𝐫𝐛𝐨𝐧 𝐟𝐨𝐨𝐭𝐩𝐫𝐢𝐧𝐭 DMEXCO reports that AI-driven optimization is actively cutting emissions by up to 25%, satisfying the growing demand for sustainable advertising. 𝟔. 𝐏𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐫𝐬 𝐭𝐨 𝐬𝐭𝐫𝐞𝐚𝐦𝐥𝐢𝐧𝐞 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐫𝐞𝐟𝐨𝐜𝐮𝐬 𝐨𝐧 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧 Lumina Datamatics says automation tools are freeing publishers to spend more resources creating content and growing audiences. 𝟕. 𝐕𝐢𝐞𝐰𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐭𝐨 𝐛𝐞𝐜𝐨𝐦𝐞 𝐚 𝐤𝐞𝐲 𝐦𝐞𝐭𝐫𝐢𝐜 𝐢𝐧 𝐚𝐝 𝐩𝐫𝐢𝐜𝐢𝐧𝐠 𝐚𝐧𝐝 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 AdAge confirms viewability is now a central factor shaping CPMs and digital advertising spend. These shifts are actively shaping how publishers monetize audiences, improve engagement, and prioritize content strategies. If you’re growing an audience, here’s your takeaway: → Use AI actively to boost engagement right now. → Invest in CTV strategies to reach larger audiences this year. → Prioritize viewable inventory to maximize revenue per impression. We’re curious: Are you seeing these changes in your work yet? Let us know in the comments.

If your podcasts live mainly on streaming services, you're missing insights that directly impact growth and revenue. You can, and should, know more: here’s how to get them. You invest in podcasts to build long-term value. But when most of your audience listens through Spotify or Apple, you lose the ability to act on what’s working. 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 𝐚𝐩𝐩𝐬 𝐥𝐢𝐦𝐢𝐭 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐬𝐞𝐞 𝐚𝐧𝐝 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐝𝐨 𝐰𝐢𝐭𝐡 𝐭𝐡𝐚𝐭 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧. 𝐈𝐭’𝐬 𝐡𝐚𝐫𝐝 𝐭𝐨 𝐩𝐫𝐨𝐦𝐨𝐭𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭, 𝐭𝐫𝐚𝐜𝐤 𝐚𝐜𝐭𝐢𝐨𝐧𝐬, 𝐨𝐫 𝐚𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐞 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐚𝐜𝐜𝐮𝐫𝐚𝐭𝐞𝐥𝐲. Voxeus gives you the infrastructure to embed podcast episodes directly into your site, so you control the experience and see what’s actually driving growth. → 𝐑𝐞𝐚𝐥-𝐭𝐢𝐦𝐞 𝐚𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 on advanced KPIs like listens, completion, conversion rates, episode ranking, geolocation, heatmaps, and much more. → 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐜 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐦𝐚𝐭𝐜𝐡𝐢𝐧𝐠 to relevant articles through semantic embedding → 𝐀 𝐝𝐞𝐝𝐢𝐜𝐚𝐭𝐞𝐝 𝐚𝐮𝐝𝐢𝐨 𝐡𝐮𝐛 branded to your publication → 𝐀𝐮𝐝𝐢𝐨 𝐚𝐝 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 through direct deals or SSP connections → 𝐍𝐚𝐭𝐢𝐯𝐞 𝐚𝐝 𝐩𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭𝐬 for branded shows, paid on a per-listen basis That last point is a major shift. Voxeus lets you sell space to brands that are producing podcasts of their own. Think of it like display, but for audio: a brand creates a podcast, and you get paid to promote it to your audience, on your site, through your hub. Publishers earn a share of that, and the platform handles delivery and attribution. Publishers like Le Monde and Le Figaro are already using this setup to bring 50 to 60% of their podcast listens back onto their own properties. If you’re trying to turn audio into a real revenue channel, this is how you take control. We’d be curious to hear what’s worked for you and where you’re still looking for answers.

👊 𝐎𝐧𝐞 𝐭𝐞𝐚𝐦. 𝐎𝐧𝐞 𝐯𝐨𝐢𝐜𝐞. 𝐎𝐧𝐞 𝐦𝐢𝐬𝐬𝐢𝐨𝐧. 10 days ago, the entire Sparteo team came together for two unforgettable days of connection, celebration and ambition. And when we say entire team, we mean a growing force: 📈 +30% of new joiners in the last 12 months 👤+100 employees worldwide 🌍 14 nationalities, 11 countries, 5 continents Build a company that endures and scale to win by focusing on what matters most: - Strengthening the bonds across our global teams - Pushing boundaries through innovation - Accelerating our collective impact From strategic deep dives to a bold innovation challenge, from team plenaries to a high-stakes raft race… → 𝘔𝘰𝘮𝘦𝘯𝘵𝘴 𝘰𝘧 𝘪𝘯𝘵𝘦𝘯𝘴𝘪𝘵𝘺. → 𝘔𝘰𝘮𝘦𝘯𝘵𝘴 𝘰𝘧 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘪𝘵𝘺. → 𝘔𝘰𝘮𝘦𝘯𝘵𝘴 𝘰𝘧 𝘳𝘦𝘢𝘭 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘰𝘯. 👏 Hats off to every speaker, builder, and teammate who made this edition unforgettable. And a special mention to Alexandra Diez for bringing to live this amazing team event. This wasn’t just an offsite. It was a statement. 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿, 𝘄𝗲 𝗮𝗿𝗲 𝗦𝗽𝗮𝗿𝘁𝗲𝗼. Curious to join the journey? Explore our open roles here → https://lnkd.in/e6TmqUvr CC Benjamin Tolman Thomas Pruvot Pierre Orlac'h Germain Pavot

Cannes People 2025 by Mediashotz: Tune into the podcast and discover insights from Pierre Orlac'h 🔜 Cannes 🦁

If you're giving up margin to make your stack work, you're not in control of it. Here's how to simplify and get closer to the buyer. Ad tech was supposed to make things more efficient. But for most media companies, it’s done the opposite. You’ve added layers to unlock demand or improve monetization, but each one adds another place for performance to break down. You’re left with a supply path that’s crowded, opaque, and increasingly expensive to maintain. Even when it’s clear what needs to change, changing it isn’t simple. You’ve got legacy systems, business agreements, and internal constraints that make it hard to replace what’s already in place. 𝐓𝐡𝐞 𝐫𝐞𝐚𝐥 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐛𝐞𝐜𝐨𝐦𝐞𝐬: 𝐡𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐦𝐚𝐤𝐞 𝐩𝐫𝐨𝐠𝐫𝐞𝐬𝐬 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐬𝐭𝐚𝐫𝐭𝐢𝐧𝐠 𝐨𝐯𝐞𝐫? → 𝐔𝐬𝐞 𝐭𝐨𝐨𝐥𝐬 𝐭𝐡𝐚𝐭 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐜𝐮𝐫𝐫𝐞𝐧𝐭 𝐬𝐞𝐭𝐮𝐩. You don’t need to rebuild your entire stack. Meetscale, Sparteo’s SSP, can plug into existing systems and generate incremental revenue without the need to change your video player or display stack to see results. → 𝐒𝐡𝐨𝐫𝐭𝐞𝐧 𝐭𝐡𝐞 𝐩𝐚𝐭𝐡 𝐭𝐨 𝐭𝐡𝐞 𝐛𝐮𝐲𝐞𝐫. Every step between you and the advertiser costs you margin and visibility. The more direct the path, the more you keep and the more control you have over how your inventory is sold. → 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐧𝐞𝐰 𝐟𝐨𝐫𝐦𝐚𝐭𝐬 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐭𝐞𝐫𝐦𝐬. CTV and FAST aren’t just for broadcasters. With Sparteo’s CTV+, media companies can launch their own channels across connected devices and apps, opening up new audiences without waiting for the market to consolidate. → 𝐑𝐞𝐭𝐡𝐢𝐧𝐤 𝐢𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 𝐚𝐬 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲. Performance, format compatibility, and data access all affect what you can monetize. Good infrastructure gives you options and makes the rest of your stack more effective. → 𝐋𝐞𝐭 𝐀𝐈 𝐝𝐨 𝐭𝐡𝐞 𝐰𝐨𝐫𝐤 𝐢𝐭’𝐬 𝐦𝐞𝐚𝐧𝐭 𝐭𝐨 𝐝𝐨. When applied well, AI can surface what’s performing, eliminate what’s wasting space, and help your team focus on decisions that actually move revenue. This is what Sparteo is built for: helping media companies remove the blockers between them and their revenue without requiring a full reset. This is the kind of progress media companies should be able to make. Not by tearing everything down, but by removing what’s in the way. What’s the one part of your ad stack you’d walk away from if you could?