What’s new at Westfield Rise? Over the past few months, our retail media agency has partnered with some exciting brands to create dynamic activations and immersive visitor experiences that truly drive engagement. From new movies to Disney denim and electric vehicles, Westfield Rise ensures there's always something new to experience at our centres – whatever you're into. At Westfield Hamburg-Überseequartier, Netflix installed an indoor hot air balloon to promote its new film “She Said Maybe”. Guests could grab photos and explore an immersive storefront design with 3D visuals that recreated a scene from the romantic comedy. The cast of the new movie also visited the installation for a photocall. At Westfield Century City in Los Angeles, Levis’Store teamed up with The Walt Disney Company to celebrate the 30th anniversary of the animated movie Toy Story. Together, they launched a capsule collection and hosted an atrium pop-up where visitors could snap pictures at Woody’s Roundup and get their hands on limited-edition denim. And, in France, the Westfield Rise team brought automaker BYD’s latest vehicle launch to life with a full-scale, multi-centre campaign. Visitors to Westfield Les 4 Temps, Westfield Parly 2, Westfield Vélizy 2, Westfield Carré Sénart, Aeroville and La Toison d’Or had the chance to get up close to the carmaker’s latest electric vehicles and explore the features of each new model. Follow Westfield Rise for more unforgettable brand stories that create engagement and measurable commercial impact. #ReinventRetail #ReinventBeingTogether #WestfieldRise #RetailMedia #Westfield #ExperientialMarketing Anne-Sophie Sancerre Candice Mayer-Gillet Kirsten Jackman Karolina Šustrová Marijana Prtija Camilla Garami (née Adamsson) Jaroslava Matoušová, MBA Gaëlle Rozeron Marcela Alvarez Agata Jukowska Chris Lynham Melanie LalouGrace Charge Grace Herbert-Lo Margaux Langevin (Michel) Sarah Richardson Danielle Nelson Jessie Hauspurg Julie Wolvek
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