Adam David Ketcheson
Saint-Jean-de-Moirans, Auvergne-Rhône-Alpes, France
5 k abonnés
+ de 500 relations
À propos
Leadership experiences that range from a wearable technology startup, to key roles in the…
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Expériences de bénévolat
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Board Member
The Conservation Alliance
- 1 an 11 mois
Environnement
The Conservation Alliance is a group of outdoor industry businesses dedicated to protecting wild places in North America. Our mission is to engage businesses to fund and partner with organizations to protect wild places for their habitat and recreation values.
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Scott Sorensen
The Soul-Sucking Acquisition Congratulations, you bought a brand for all the right reasons! Innovative. Trend leader. Great Community. Now please… stop killing it. Here’s how it usually goes: A big company or group swoops in, buys a cult brand because of their energy, connection with a strong community, and celebrates the “synergies.” Then, almost immediately, they forget why they bought it in the first place. The magic? The soul? The community? Ignored? Instead, they zero in on efficiency and accelerated growth: Cut the people who are the brand. Swap authenticity for spreadsheets. Replace the zealots with middle managers. Trade in the garage band for a cover band. The problem is, those people weren’t just employees. They were a part of the soul of the business. They knew the vision. They were the community. Without them, the brand isn’t the same — no matter how pretty the logo looks on a bigger balance sheet. And here’s the kicker: when you lose the soul, you lose the early adopters, hard core, and the die-hard fans. The leaders. The tastemakers. The reason the brand mattered in the first place. What you’re left with is a watered-down version chasing third and fourth-tier users… while the core community quietly walks away. The brand goes from magic to meh, on a palette at Costco. The good thing is, there is a way to do both. Acquire and keep the soul. You just have to try. Truth Bomb: Cutting the soul to save money is like pulling out the engine to make a car lighter. Sure, it’s efficient — but don’t act shocked when it doesn’t go anywhere. — Unsolicited Advice from a Creative Overachiever
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Belstaff
We’re pleased to announce that the premium sports apparel brand Castore has agreed to acquire 100% of the shares of Belstaff. The deal also sees INEOS, parent company of Belstaff, make a significant strategic investment in Castore at a holding company level. Castore and Belstaff will join forces to drive future growth across premium categories, capitalising on Castore’s direct-to-consumer and online retail networks and expertise, supply chain, growing global retail footprint and Castore’s roster of professional sports team partnerships. “Belstaff is a truly iconic brand with unparalleled heritage, and I have personally been a huge fan for a very long time. INEOS and the management team at Belstaff have done a phenomenal job in steering the company back to profitability following a challenging period for the retail sector. To have the opportunity to take Belstaff through the next stage of its growth journey is a dream come true and a huge privilege. We are also delighted that Sir Jim Ratcliffe’s INEOS is investing in Castore which is a demonstration of commitment to our business and global growth ambitions and we look forward to working together to deliver on this vision.” Tom Beahon, Co-Founder and CEO of Castore
23 commentaires