Good to see my colleague at AniVC , Vlad Cernouţan, featured in The Woof newsletter 🐾, sharing some sharp insights on what’s shaping investor decisions in the pet space 🔥.
😎 ☕ 🐾
💡 Vlad makes a strong case for what continues to matter: real defensibility — whether through IP, data, or brand equity, and the importance of teams that can go beyond just building products, but also being able to execute and scale business models. He also emphasizes that customer acquisition means little without long-term retention and trust, especially in regulated or care-driven parts of the market.
He also highlights a few areas with strong return potential:
👉 Longevity and preventive health are moving from human to pet care, driven by tech and streamlined regulation.
👉 Functional nutrition (“Nutrition 2.0”) is evolving — no longer just about affordability, but about proven, evidence-backed benefits.
👉 AI-powered infrastructure is finally solving some of the stubborn problems in vet ops, insurance, and other fragmented parts of the ecosystem.
👉 Human biotech crossovers and integrated health platforms could reshape the next wave of innovation.
🐾 I am inspired about being able to move a needle in the pet industry, via our work at AniVC and for those who don’t know, our cofounder and partner Anna Skaya is a stellar founder herself—she built Basepaws, one of the first at-home DNA testing startups for pets, and led it all the way to acquisition 😎. Now she’s channeling that same passion into AniVC, helping back the next wave of innovators in the animal space 🚀.
So, if you’re building something exciting in pet tech or animal health 🔬, or investing in it 💰, reach out. We’d love to connect! ☕
Last but not least, kudos to the Roy Ben-Tzvi from The Woof Newsletter for the article, link in the comments 👇
Image credit: The Woof.