Arthur Gauthier

France is about to force millions of businesses into software. Not politely. Not gradually. By law. 📑 Starting in 2026, every French business — from the corner café to the design studio — will have to issue and receive invoices in a standard digital format. Each invoice will go automatically to the customer and to the tax authorities for VAT reporting. Think about all those shoeboxes full of receipts. The envelopes stuffed with slips. The PDFs buried in inboxes. A whole way of working disappears overnight. What a relief. 😮‍💨 For freelancers, maybe it’s just one less pile of paper on the desk. But for B2B companies, it changes everything. Because once invoices live in software, payments naturally follow. Reconciliation follows. Cash flow follows. Suddenly, accounting software isn’t just admin — it becomes the default financial hub. That’s why this will be a fierce battle for software companies. Everyone wants to be the tool SMBs pick for compliance. Because once you win invoicing, you can win everything else. But let’s be honest: there won’t be just one winner. SMBs are too diverse, too fragmented. There’s room for many players to succeed and they will. One regulation. Huge consequences. And…🍿 yes, a little drama. P.S. I’ll be at the Congrès de l’ordre des experts-comptables tomorrow, Swan’s booth #R551

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🎙️ Special IBC 2025 Episode – Retention Zone One of the most interesting conversations I had at IBC this year was with Gilles Domartini, CEO of Cleeng, right after the second edition of Retention Zone Live. We talked about how innovation in subscriptions is shifting — becoming more accessible and more intelligent. 👉 The big headline: Cleeng Pro. ➡️ A simplified way for any mid-sized publisher to launch a subscription service in under 60 minutes. ➡️ With just a few clicks you can create offers, set up a subscription page, consolidate app store data, and enable customer care. ➡️ And the real game changer? The first 10,000 monthly subscribers are free. ➡️ No contracts, no upfront cost — just the freedom to experiment, learn, and grow. For Vimeo users and smaller publishers frustrated by limited analytics, this could open entirely new doors. 👉 The second big announcement: ChurnIQ AI-ssistant. ➡️ Imagine a retention super-expert on demand. You ask: who’s at risk of churning, on which platform, and what’s the revenue impact? You get the answer instantly. ➡️ But more importantly, it doesn’t stop at insights. It suggests proven remedies, integrates with tools like Braze or Mailchimp, and can trigger campaigns automatically. It’s agentic AI in action — analytics flowing directly into decisions and execution. 📲 Finally, Gilles reminded me why we started Retention Zone in the first place: to create a space where the industry can share real challenges and shape better solutions together. That dialogue has already influenced Cleeng’s roadmap, and it shows the power of community in innovation. A guy with a scarf Benedicte Guichard Alexis Gaï Kirstin White Hjalmar Koedijker Joachim Bergman Kamila Palka Enzo Bermond Kübra Güven Chris Welsh #IBC2025 #RetentionZone #Subscriptions #AI #Streaming

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🇪🇺 2 new Large-Scale Pilots are starting this fall: APTITUDE for citizens on the move, WE BUILD Consortium for business trust. 𝗪𝗵𝗮𝘁’𝘀 𝗶𝗻𝘀𝗶𝗱𝗲 • 𝗔𝗣𝗧𝗜𝗧𝗨𝗗𝗘 = 𝗖𝗶𝘁𝗶𝘇𝗲𝗻 & 𝗧𝗿𝗮𝘃𝗲𝗹: Coordinated by France, 110+ partners across 11 countries. Tests Digital Travel Credentials (DTC), a secure, app-based travel document, plus hotel check-ins and wallet payments. • 𝗪𝗘 𝗕𝗨𝗜𝗟𝗗 = 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 & 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲: Led by the Netherlands & Sweden, ~200 organisations in 27 countries. Focus on Organizational Identity, Know Your Business (KYB), and digital Power of Attorney. • 𝗪𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀: Final 24-month phase → 2026 wallets → 2027 obligations. Longer-term target: 80% citizen adoption by 2030. Which path do you expect to scale faster first: citizen mobility or B2B identity? 👇 #EUDIWallet #eIDAS2 #DigitalTravelCredentials #OrganizationalIdentity

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