Barbara Shabynina

Big news — and one I’m incredibly proud to share. Today marks a monumental step in our journey to reshape the future of circular fashion and tech-enabled aftercare. I’m thrilled to announce that Save Your Wardrobe has acquired Les Raccommodeurs — a leading B2B digital repair specialist in France 🇫🇷 . Together, we’re setting a new benchmark for the most advanced, scalable, and tech-first aftersales infrastructure in the world. 💡 Les Raccommodeurs brings deep retail and operational expertise with a dynamic commercial model — the perfect complement to our platform. With this bold integration, we’re not just scaling repair — we’re redefining it as a core, enterprise-level solution for brands that want to lead on circularity. This move is a clear signal of: • 🌍 Our commitment to Europe-wide growth • ♾️ Our belief in circularity as the new standard • 💥 Our ambition to lead the future of tech-enabled sustainability It’s a pleasure to welcome Pauline Jaillant, Malo Galliot and Laura Vivien, who will help drive this next chapter across Europe with clarity and purpose. 📣 What’s next? We’re building the infrastructure that empowers global brands to offer seamless repair journeys, strengthen customer loyalty, and extend product life — all while reducing impact and capturing untapped value. If you’re a brand ready to lead the charge in circularity — let’s talk: [email protected] #SYW #Aftersales #Circularity #Repair #Sustainability #TechForGood #Leadership #FashionTech

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CEO of Shanghai-based marketing agency Mediastorm, Tim Pan, made headlines worldwide by gifting brand new iPhone 17 Pro Max devices to every single employee — including interns and fresh hires — and even paid all the taxes, making the gift completely free. 💯 His gesture quickly went viral on Chinese and global social media, earning him the title of “Best Boss Ever.” 👏 Beyond just luxury gadgets, Tim Pan’s move sparked a bigger conversation about the power of employee appreciation. Many are now asking: how far can recognition and thoughtful rewards go in shaping workplace culture, boosting motivation, and increasing loyalty among staff? This act shows that valuing employees isn’t just about perks — it can transform the way people feel about their work and their company. #startupsmedia #bestbossever #employeeappreciation #workplaceculture #motivation #leadershipgoals #employeerewards #viralstory

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𝗔𝗻𝗼𝘁𝗵𝗲𝗿 𝗺𝘂𝗹𝘁𝗶-𝗰𝗹𝘂𝗯 𝗳𝗼𝗼𝘁𝗯𝗮𝗹𝗹 𝗴𝗿𝗼𝘂𝗽 𝗲𝗺𝗲𝗿𝗴𝗲𝘀 The Friedkin Group is formalizing its sports ambitions. Their new multi-club platform, Pursuit Sports, will oversee:   🇮🇹 AS Roma (Serie A)   🏴 Everton Football Club (Premier League)    🇫🇷 AS Cannes Football (French 4th tier) The move reflects a growing trend in global football, turning ownership into portfolio management. Dan Friedkin said the platform aims to "elevate and empower world-class sports organizations" by leveraging scale, resources, and expertise across its clubs. The group has tapped Dave Beeston (ex-Fenway Sports Group, ex-Clearlake) as CEO, signaling a data-driven, private equity-flavored approach to operations. Multi-club ownership enables talent synergies, financial efficiency, and commercial leverage. But it also raises questions about identity, local loyalty, and competitive fairness. With fans already protesting Friedkin’s stewardship at Roma, Pursuit’s next moves will be closely watched on and off the pitch. #PrivateEquity  #SportsBusiness  #EuropeanFootball #SportsInvestments

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Really proud to see Birl featured in UEFA’s updated Circular Economy Guidelines which launched yesterday ⚽🌍 These guidelines are a cornerstone of the UEFA Football Sustainability Strategy 2030 and mark a major step forward with the new 4R framework: Reduce, Reuse, Recycle, Recover. A key focus is extending product life cycles an area we’ve been working closely with clubs such as West Ham United FC and Oxford United Football Club to deliver real impact. 👉 You can find Birl featured on page 117 of the report - link in comments If you’re a club looking at ways to balance profit with purpose, drop me or Peter Lydon a message 💬⚽🌍

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Great to step into the learning zone today at Chez Hirst for our Masterclass with Eduardo Briceño, author of The Performance Paradox. 🙌 Some key insights that resonated: ✅ Not all mistakes are created equal — some spark insight and growth, while others are better avoided. What matters is how intentionally we learn from them. ✅ The Performance Paradox — when we focus only on performing, our performance plateaus. Long-term growth comes from balancing the performance zone (executing at our best) with the learning zone (experimenting, stretching, and reflecting). ✅ Leaders shape culture — drawing on examples like Microsoft under Satya Nadella, Eduardo showed how leaders role-model learning, build psychological safety, and create systems that make experimentation and improvement part of the everyday. ✅ Learning while doing — growth isn’t separate from performance. It happens when we embed reflection, feedback, and iteration into how we work. I left inspired to help foster an environment where our team and community don’t just perform well, yet also have the space to grow while they perform for the long term. Big thanks to Eduardo and Rich Hirst for a great conversation and everyone who brought curiosity and courage into the room today including the wonderful questions from Steve Vamos, Michael Yang and Liz Carnabuci + Medtronic team! #PerformanceParadox #LearningZone #GrowthMindset #LeadershipDevelopment #Abundium

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Building Poppins: With Experience, Humility, and Pragmatism I often describe our team as a powerful mix: people who’ve already cracked hyperlocal business models (Too Good To Go - Lucie Basch Jonas Mallisse Franco Prontera), engineers who’ve built and scaled - and accompanied the growth of - marketplaces (BlaBlaCar, Back Market, Amazon, Mano Mano - Antoine Henning Antoine Rey Florian Lonqueu-Brochard), and entrepreneurs - five of us have already started companies before. This collective experience gives us a strong sense of what’s coming next. 👨‍🚀 ✨ Our background keeps us humble. We understand what’s ahead, yet we focus on proving it one step at a time. At every stage, we know how important it is to experiment, learn fast, challenge our assumptions, and listen closely to our users. Every piece of user feedback is gold to us (Charlotte Bar — 🇫🇷🇬🇧🇪🇸 Alex Waza). Combined with our data-driven mindset, it allows us to refine the Poppins' journey. On the engineering side, I’m especially proud to work with a team of true problem solvers, all former staff+ level engineers in their previous roles. They’re highly autonomous, make decisions quickly, and bring a wealth of experience I can fully rely on. They anticipate challenges while building only the essentials: fast, lean, and impactful. ✨ Pragmatism is key at the early stage: dream big, build small.

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