Barbara Shabynina
Paris et périphérie
4 k abonnés
+ de 500 relations
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Hey! I am Barbara.
Brand marketing professional with 5+ years of experience in brand…
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Indu Sharma
Global Activewear Is About to 4x by 2026 — But Who's Really Winning the Race? From Nike’s $12.4B Q2 reset to Lululemon’s mission to 4x international sales — the activewear category is rewriting its entire playbook. The signs are clear: >> Nike’s Q2 FY25 revenue dipped 9%, but it’s doubling down on core sport performance. >> Lululemon plans 40–45 new stores in 2025 + entry into Italy and India. >> Athleta's revenue dipped 6% this quarter — but Gap Inc. is banking on digital & women’s performance to reignite growth. >> Alo Yoga is quietly scaling studios + e-comm with a 15% YoY digital growth push. >> Puma’s DTC surge? +12% in Q2, riding hybrid active-lifestyle momentum. Meanwhile, consumers are shifting fast: - Premium + performance is the new baseline - Asia, India, and Middle East are the new growth arenas - Retail is evolving into wellness studios with checkouts What does this mean for founders, brand owners & retail strategists? I’ve broken it all down in a powerful new Activewear Growth Playbook: Who’s expanding, who’s pivoting, who’s falling behind—and where the real growth lies for 2026 and beyond. Read the complete post here: https://lnkd.in/e-n2ucbn #Activewear #RetailStrategy #Sportswear #DTC #Athleisure #Lululemon #Nike #AloYoga #SIInsights #FutureOfRetail
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Francois Silvain
🚀 AI Adoption in E-commerce: Lessons from Havaianas 🎥 Now available on demand – Watch the full recording! AI isn’t the future of e-commerce. It’s the present. In this expert-led session, Cindy Shepard (D2C Director, Havaianas North America) shares how her team is actually using AI to reduce returns, boost conversion, and increase AOV—without rebuilding their tech stack. 🔍 What you’ll learn from the recording: ✅ How Havaianas prepared their data and content to make AI work ✅ The real impact of AI on conversion (+54%) and AOV (+23%) ✅ How to cut through AI hype and evaluate tools that deliver ✅ Ways to secure AI budget—even when leadership is skeptical ✅ Why experimentation beats perfection when adopting AI Cindy is joined by AI expert Jo Lambadjieva (Amazing Wave) and our CEO François Silvain (NewEcom.AI) in this practical deep dive. 💡 Whether you're just getting started with AI or already experimenting, this conversation offers a blueprint for real-world impact. 👉 Watch the replay now: https://lnkd.in/eNh347aa #AIinEcommerce #EcommerceStrategy #RetailInnovation #DigitalTransformation #NewEcomAI #Havaianas #AOV #ConversionRate #Returns #DTC #RetailTech #AIstrategy Frederic Levy Frederic Lasnier Cyril Reinhard Dan Deusan Alexandre Vallin @shopify Sylvere Azoulai Radu Buta Diane Bekhor David Golub Nancy Wang Mark Chaskelson Cindy Shepherd Havaianas NA&C - an Alpargatas Brand Joanna Lambadjieva Æthos Faizan Ayyub NewEcom.ai
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