Camille Olivier

The Marketing Game Credit to Pierre Herubel, follow him for more practical marketing content. ------ Here's the original post: Founder: I don't know how to start marketing. Me: Start from "Step 1" of the Marketing Game: Step 1 - Everything starts with your target audience - Identify a target market with one main opportunity - Research this market and pinpoint a problem - Pull insights to build your business strategy But a lot of players skip Step 1. - They jump straight to "Step 2 - Business Strategy" - They also often skip "Step 3 - Feedback Loop" - So their "Step 4 - Foundations" is unstable And a lot of players also jump straight to Level 2: - They ask directly "what channel should I use?" - or "what's the latest tactics to get clients" On the contrary, some players stay stuck in Level 1: - "I think our value proposition is not perfect yet" - "We need to refine the messaging again" So while playing "The Marketing Game", players can get confused. It's not an easy game. - You have to make the right decisions - You need time, focus, and patience - You can't skip steps or levels But once you know the rules, everything gets easier. You'll find in this infographic a step by step guide to play the marketing game. ------- Follow Business Infographics to learn from the best visuals.

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social media managers: we need to talk 👀👋🖤🎙️ (now you’re here, say hey in the comments and introduce yourselves!) we thought our biggest enemy in the industry was the algorithm, or perhaps meta business suite. but the reality is? it’s the misconceptions, the content fatigue, staying up-to-date-with-platforms-that-change-by-the-hour, and it’s exhausting. here’s what we’re going to do about it though: → work smarter, not harder (content graves + bookmarking websites will become your besties.) → avoid staying stuck (got content fatigue? get away from your screen.) → create systems that actually work (hello approval processes that don’t take two years.) 💌 speaking of approval processes, want to learn how to actually build one? Planable has you covered: https://lnkd.in/e9-cMiYR P.S. what’s the biggest challenge you think SMMs face? I’d love to hear about it in the comments, and see if we can help each other! #AD #PlanablePartner

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A/B testing can increase conversions by 161%+. Yet, most people don't know how to do A/B testing properly. Here are 10 copy elements you should test (and how to do it). From a $200M Marketer: Before we start... When running an A/B test, it's important to only test one variable at a time. This way, you'll know exactly what change impacted the metric you’re optimizing for. Various tips below pertain to landing pages, emails, ads, etc. 1) Headline Testing headlines is crucial as they directly impact how many people read the rest of your copy. You can test headlines by changing: - Tone - Length - Emotional appeal - Use of Numbers This will help you understand what catches your target's attention the best. 2) Call-to-Actions Testing CTAs is vital because it can lead to higher click rates & purchases. You can test headlines by changing: - Copy - Placement - Color & Design - Urgency and Scarcity This will give you insights into what combo of attributes drives the most clicks. 3) Value Proposition Testing different value propositions allows you to communicate what your product offers in a better way. Test your value props by changing: - Format - Benefits - Pain Points This will uncover the value proposition that resonates most with your target. 4) Body Copy Length Testing the body copy length helps you find the balance between information and engagement. This testing is made by comparing short-form copy and long-form copy. This experimentation will reveal the ideal copy length that keeps readers engaged. 5) Emotional Appeal Testing different emotional triggers allows you to tap into your target's desires and motivations. To test this, experiment with different emotions: - Fear - Anger - Desire This will help you create copy that deeply connects with your prospect. 6) Social Proof Testing different presentations of social proof helps establish trust and credibility with your audience. To test this, try different formats such as: - UGC - Testimonials - Case studies This will highlight the most compelling way to present social proof. 7) Pricing Strategies Testing pricing strategies helps you optimize your pricing model for maximum conversions. Test pricing strategies by offering: - Discounts - Bonuses - Financing This will uncover the pricing approach that resonates best with your target. 8) Storytelling Using storytelling techniques allows you to captivate your audience more easily. To test this, try incorporating: - Stories - Characters - Narrative arcs Into your copy. This will help you create emotion-evoking and thought-provoking copy. 9) Formatting Testing different types of formatting enhances the readability and scannability of your copy. Test formatting by varying: - Text alignment - Sentence length - Word styling (bold/italics) This will improve your copy's presentation & lead to higher engagement. ( #10 in the comments ) Credit: @Chase Dimond ( go follow him)

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I've helped over 100 brands fix their content creation. And most of them face the SAME problem: Great post by Pierre Herubel 🔥 Original post below: ⬇️ ⬇️ ⬇️ I've helped over 100 brands fix their content creation. And most of them face the SAME problem: They focus on the top layers of content before building the foundations. - They obsess over design, hooks, and storytelling... - but skip the structure that makes content work long-term. It’s like decorating a tasteless cake. The audience might try, but will not get back to the content. And that core problem splits into 4 sub-problems: - Sub-Problem (1): They spend hours tweaking visuals instead of clarifying their ICP. - Sub-Problem (2): They post daily but don’t follow consistent content pillars. - Sub-Problem (3): They copy formats and ideas from others but don’t have a content plan. - Sub-Problem (4): They start from scratch every day, without a repurposing strategy. They’re trying to “fix” aesthetics while the real problem is deeper; their content creation lacks structure. If you want to build a real content creation system, work on these 7 steps: 1. Define Your ICP: Know exactly who you’re talking to. 2. Messaging: Clarify what you solve and why you’re different. 3. Content Pillars: Focus on 3-5 topics that show your expertise. 4. Content Plan: Organize ideas and cadence for consistency. 5. Repurposing: Plan to turn one idea into many formats. 6. Copywriting: Write clearly about a specific topic. 7. Design: Make visuals support the message. 8. Bonus step: create your signature formats. Which step do you find the most difficult? ♻️ Repost this to your audience. Follow The Creator Accelerator by Chris Donnelly for more.

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ChatGPT for Branding 🎯 Branding Identity Development “Act as a brand strategist. Analyze the company: [Company Details], target audience: [Audience Details], and vision. Create a brand identity framework, including mission, values, and tone.” 🎨 Logo Design Concept Ideas “You are a branding designer. Generate three creative logo concepts for [Brand/Industry] focusing on [Core Values/Attributes]. Include explanations for each concept.” ✍️ Tagline & Slogan Creation “As a brand copywriter, craft five unique taglines or slogans for [Brand Name] that highlight [USP/Target Audience/Brand Personality].” 📖 Brand Story Development “Act as a brand storyteller. Create an engaging origin story for [Brand Name] based on [Key Details: mission, history, target audience, and values].” 👁️ Visual Identity Guide “Imagine you are a branding expert. Develop a visual identity guide for [Brand Name] focusing on logo usage, color palette, typography, and imagery guidelines.” 🧑‍🤝‍🧑 Audience Persona Creation “As a branding researcher, define three detailed audience personas for [Brand/Product]. Include demographics, motivations, pain points, and brand interaction.” 🗣️ Brand Messaging Strategy “You are a branding consultant. Draft a messaging framework for [Brand/Industry] that aligns with their audience and key value propositions.” 📊 Competitive Analysis “You are a branding consultant. Draft a messaging framework for [Brand/Industry] that aligns with their audience and key value propositions Credit: David Logan

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You underestimate the power of good prompts Credits to @How to AI, follow for more insightful content. ------ You underestimate the power of good prompts. Here are 5 frameworks to copy & paste: 1 ‑ R‑A‑I‑N ☑ Act as a (ROLE) ☑ State the (AIM) ☑ Use the provided (INPUT) ☑ Hit the (NUMERIC TARGET) ☑ In this (FORMAT) Example: ☑ ROLE: Senior product designer ☑ AIM: Redesign our fitness‑app onboarding to cut time‑to‑first‑workout by 30 % ☑ INPUT: Attached funnel metrics ☑ NUMERIC TARGET: 30 % improvement ☑ FORMAT: Mobile UI wireframe + KPI table 2 ‑ C‑L‑A‑R ☑ Given the (CONTEXT) ☑ List any (LIMITS) ☑ Describe the (ACTION) ☑ Define the expected (RESULT) Example: ☑ CONTEXT: Raw Q1 sales data ☑ LIMITS: Focus on the 3 biggest churn drivers ☑ ACTION: Quantify impact & propose 2 fixes ☑ RESULT: Two‑slide executive brief 3 ‑ F‑L‑O‑W ☑ Specify the (FUNCTION) ☑ Set the audience (LEVEL) ☑ Define the (OUTPUT) ☑ Clarify the (WIN METRIC) Example: ☑ FUNCTION: Travel copywriter ☑ LEVEL: First‑time solo travelers to Japan ☑ OUTPUT: 700‑word blog post ☑ WIN METRIC: 1 % keyword density + call‑to‑trip checklist 4 ‑ P‑I‑V‑O ☑ State the (PROBLEM) ☑ Provide key (INSIGHTS) ☑ Choose the (VOICE) ☑ Outline the desired (OUTCOME) Example: ☑ PROBLEM: B2B SaaS missed ARR targets ☑ INSIGHTS: Diagnose bottleneck & reposition ☑ VOICE: Startup coach ☑ OUTCOME: Two plays + 90‑day revenue forecast 5 ‑ S‑E‑E‑D ☑ Describe the (SITUATION) ☑ Define the (ENDGOAL) ☑ Supply illustrative (EXAMPLES) ☑ List the (DELIVERABLES) Example: ☑ SITUATION: Build a 4‑week prompt‑engineering cohort ☑ ENDGOAL: Fundamentals → domain adaptation ☑ EXAMPLES: Weekly hands‑on projects ☑ DELIVERABLES: Rubric + teaser tweet Credit: Ruben Hassid You learned something? ♻️ Follow How to AI to catch up with AI advancements. ---------------------------------------------------- Learn AI in 3 Minutes a Day 👉 https://lnkd.in/eTNnQjaz ----------------------------------------------------

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7 Cognitive Biases That Can Boost Your Copywriting 🚀 People don’t always make decisions logically — cognitive biases shape how they perceive and act. Smart marketers use this to write high-converting copy. 🔹 Ambiguity Bias When people avoid decisions due to lack of information. 👉 Solution: Provide clear details (price, benefits, features). More info = higher buying intent. 🔹 Bandwagon Bias We believe things just because others do. 👉 Solution: Use testimonials, reviews, case studies, and shout-outs to build social proof. 🔹 Anchoring Bias We rely on the first piece of info as a reference point. 👉 Solution: Highlight alternatives and competitor pricing to make your offer look better. 🔹 Confirmation Bias We cherry-pick info that supports our beliefs. 👉 Solution: Write copy that makes readers feel, think, and behave the way they already lean. 🔹 Story Bias We remember stories more than facts. 👉 Solution: Use a short, true, and engaging story to hook your audience. 🔹 Humor Effect We remember funny things better. 👉 Solution: Add playfulness, a conversational tone, or light jokes when appropriate. 🔹 Primary Effect We remember the first info presented to us. 👉 Solution: Start with the strongest promise, benefit, or USP in your headline. 💡 Takeaway: Great copy doesn’t just sell — it works with how people’s brains are wired.

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Most marketers still think ChatGPT is just for writing copy. Smart marketers are using it to generate high-quality visuals for ads, socials, websites, and more. Here are 10 image creation use cases marketers should be taking advantage of: → Ad creative development You are a creative director for a marketing campaign. Create an image of a [product type] being used by a [target audience] in a [specific setting or mood], optimized for a [platform, e.g., Facebook carousel ad]. Make it visually engaging and brand-relevant. → Infographics for data storytelling Create a clean, visually engaging infographic that shows the following data points: [list your data]. Style should be professional and easy to read, using icons and simple layouts to make the data stand out. → Social media assets Design a social media post for [platform] promoting [campaign/product]. The visual style should be [e.g., bold and minimalist / soft and elegant], using brand colors, fonts, or elements. Include space for overlay text: “[headline here]”. → Website hero or banner images Design a hero image for a website landing page promoting [product/service]. The visual should include [key theme or metaphor], match a [desired tone, e.g., sleek and modern], and draw attention to the main headline area. → Step-by-step product demos Create a simple visual showing the steps to use [product or feature]. Use a clean, easy-to-follow layout with numbered steps, minimal text, and illustrations that clearly show the process. → Logo or icon brainstorming Generate a logo or icon design ideas for a brand called “[Brand Name]” that stands for [values/personality traits]. Style should be [e.g., modern, abstract, friendly]. Include variations with different shapes or symbols. → Unique brand style transfers Reimagine our brand imagery in the style of [e.g., cyberpunk / art deco]. Visual should show [product or brand symbol] in a way that aligns with this aesthetic while staying recognizable. → Thumbnails for video content Design a YouTube thumbnail for a video titled “[Video Title]”. The visual should include [person, product, or concept], bold text, and a background that pops. Style should match our brand tone: [e.g., fun and energetic / clean and corporate]. → Transparent background assets Create an image of [product or object] with a transparent background. Make it high-quality, isolated, and ready to be used in different formats (presentations, social posts, landing pages). → Campaign mascot or character consistency Create an illustrated character named “[Character Name]” who is [describe role, personality, or appearance]. Use a consistent style for future reuse in different scenes or poses. Make the character feel [fun, trustworthy, quirky, etc.]. — Want ChatGPT to do more than just generate ideas? Grab the guide to using ChatGPT as your marketing team: https://lnkd.in/gP9Qv4Ta

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