Claire BRETTON

Big news — and one I’m incredibly proud to share. Today marks a monumental step in our journey to reshape the future of circular fashion and tech-enabled aftercare. I’m thrilled to announce that Save Your Wardrobe has acquired Les Raccommodeurs — a leading B2B digital repair specialist in France 🇫🇷 . Together, we’re setting a new benchmark for the most advanced, scalable, and tech-first aftersales infrastructure in the world. 💡 Les Raccommodeurs brings deep retail and operational expertise with a dynamic commercial model — the perfect complement to our platform. With this bold integration, we’re not just scaling repair — we’re redefining it as a core, enterprise-level solution for brands that want to lead on circularity. This move is a clear signal of: • 🌍 Our commitment to Europe-wide growth • ♾️ Our belief in circularity as the new standard • 💥 Our ambition to lead the future of tech-enabled sustainability It’s a pleasure to welcome Pauline Jaillant, Malo Galliot and Laura Vivien, who will help drive this next chapter across Europe with clarity and purpose. 📣 What’s next? We’re building the infrastructure that empowers global brands to offer seamless repair journeys, strengthen customer loyalty, and extend product life — all while reducing impact and capturing untapped value. If you’re a brand ready to lead the charge in circularity — let’s talk: [email protected] #SYW #Aftersales #Circularity #Repair #Sustainability #TechForGood #Leadership #FashionTech

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Feldhoff & Cie invests in Europe’s most promising female founders Yesterday, Auxxo announced the first closing of Auxxo Female Catalyst Fund II, raising €26 million to invest in early-stage European startups with female founding teams. We are proud to be part of this commitment to expanding access to capital and driving lasting change in the venture landscape. Congratulations to Bettine Schmitz, Dr. Gesa Miczaika, the whole Auxxo Female Catalyst Fund team and all fellow investors who share this vision. Excited to see what we can build together! 

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I was delighted to participate in two panels at IPEM this year—one on “How AI is rewriting the PE playbooks” alongside Gaël Gibert from Advent and Guillaume Princen from Anthropic, and another on “Investing in the AI revolution” with Lauriane Requena from KKR and Astrid Moullé-Berteaux from Headline. At Seven2, we see AI not as a buzzword, but as a true industrial revolution—akin to electricity in its transformative potential. The real opportunity for private equity isn’t in chasing the next unicorn, but mostly in helping established companies harness AI to drive operational excellence and margin expansion. Our focus is on the “boring” but powerful applications of AI: automating repetitive tasks, optimizing processes, and leveraging proprietary data to revisit business models and create defensible advantages. The question for investors is not whether AI will change the landscape, but whether you want to own the companies before or after that transformation. We’re building the next generation of AI-enabled market leaders and keep an eye on AI-native companies that combine robust AI applications with high-value services. These businesses are particularly attractive for LBO: they already generate EBITDA, have a clear and growing role in supporting traditional companies to adopt AI, and are resilient against being displaced by hyperscalers. Stay tuned for more on how we’re putting this vision into action. #IPEM #PrivateEquity #AI #ValueCreation #Seven2

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Good to see my colleague at AniVC , Vlad Cernouţan, featured in The Woof newsletter 🐾, sharing some sharp insights on what’s shaping investor decisions in the pet space 🔥. 😎 ☕ 🐾 💡 Vlad makes a strong case for what continues to matter: real defensibility — whether through IP, data, or brand equity, and the importance of teams that can go beyond just building products, but also being able to execute and scale business models. He also emphasizes that customer acquisition means little without long-term retention and trust, especially in regulated or care-driven parts of the market. He also highlights a few areas with strong return potential: 👉 Longevity and preventive health are moving from human to pet care, driven by tech and streamlined regulation. 👉 Functional nutrition (“Nutrition 2.0”) is evolving — no longer just about affordability, but about proven, evidence-backed benefits. 👉 AI-powered infrastructure is finally solving some of the stubborn problems in vet ops, insurance, and other fragmented parts of the ecosystem. 👉 Human biotech crossovers and integrated health platforms could reshape the next wave of innovation. 🐾 I am inspired about being able to move a needle in the pet industry, via our work at AniVC and for those who don’t know, our cofounder and partner Anna Skaya is a stellar founder herself—she built Basepaws, one of the first at-home DNA testing startups for pets, and led it all the way to acquisition 😎. Now she’s channeling that same passion into AniVC, helping back the next wave of innovators in the animal space 🚀. So, if you’re building something exciting in pet tech or animal health 🔬, or investing in it 💰, reach out. We’d love to connect! ☕ Last but not least, kudos to the Roy Ben-Tzvi from The Woof Newsletter for the article, link in the comments 👇 Image credit: The Woof.

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🎙️ Special IBC 2025 Episode – Retention Zone One of the most interesting conversations I had at IBC this year was with Gilles Domartini, CEO of Cleeng, right after the second edition of Retention Zone Live. We talked about how innovation in subscriptions is shifting — becoming more accessible and more intelligent. 👉 The big headline: Cleeng Pro. ➡️ A simplified way for any mid-sized publisher to launch a subscription service in under 60 minutes. ➡️ With just a few clicks you can create offers, set up a subscription page, consolidate app store data, and enable customer care. ➡️ And the real game changer? The first 10,000 monthly subscribers are free. ➡️ No contracts, no upfront cost — just the freedom to experiment, learn, and grow. For Vimeo users and smaller publishers frustrated by limited analytics, this could open entirely new doors. 👉 The second big announcement: ChurnIQ AI-ssistant. ➡️ Imagine a retention super-expert on demand. You ask: who’s at risk of churning, on which platform, and what’s the revenue impact? You get the answer instantly. ➡️ But more importantly, it doesn’t stop at insights. It suggests proven remedies, integrates with tools like Braze or Mailchimp, and can trigger campaigns automatically. It’s agentic AI in action — analytics flowing directly into decisions and execution. 📲 Finally, Gilles reminded me why we started Retention Zone in the first place: to create a space where the industry can share real challenges and shape better solutions together. That dialogue has already influenced Cleeng’s roadmap, and it shows the power of community in innovation. A guy with a scarf Benedicte Guichard Alexis Gaï Kirstin White Hjalmar Koedijker Joachim Bergman Kamila Palka Enzo Bermond Kübra Güven Chris Welsh #IBC2025 #RetentionZone #Subscriptions #AI #Streaming

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