Corinne Abitbol

ROHIT SHAW has been appointed as the Senior Vice President at Havas Media Network’s Arena Media, where he will oversee agency relations and manage key client accounts. With over 15 years of experience in the media and marketing industry, Shaw brings a wealth of expertise to his new role. He re-joins the Havas ecosystem after previously serving in various leadership capacities across prominent agencies including Dentsu Aegis Network Agency, GroupM, and Havas itself. His client portfolio spans top-tier brands such as Domino's’s, Dabur India Limited, Emami Ltd, and Jubilant FoodWorks Ltd., showcasing a track record of driving brand growth and media innovation. Before taking on his new role at Arena Media, Rohit Shaw served as Senior Vice President at Bharat Media & Entertainment Group (BMEG). His transition marks a strategic move by Havas Media Network to strengthen its client engagement and media planning operations through seasoned leadership. Shaw’s return to the Havas fold signals a strong alignment with the agency’s growth vision and a commitment to delivering high-impact media strategies across sectors. #RohitShaw #ArenaMedia #HavasMediaNetwork #SeniorVicePresident #MediaIndustry #MarketingLeadership #DentsuCarat #GroupM #BMEG #JubilantFoodWorks #Emami #DominosIndia #cxolanes

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📈 #AdTech is evolving at an unprecedented pace. From AI-driven personalization to privacy-first marketing and cross-channel integration, the way brands engage with audiences is being redefined. We’ve highlighted 7 key trends shaping this transformation — and what they mean for the future of media and advertising. Discover how Avenga helps companies turn AdTech trends into results → https://lnkd.in/d_MyserY #Avenga #AvengaInsights 

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Out-of-home (OOH) Works! The results of a new five-year collaboration between CCO and Kantar have the proof. The study shows that OOH can increase performance for campaigns by filling gaps in other media channels to reach consumers. What's more, OOH outperforms CTV, TV, and digital channels in key metrics like ad awareness, brand favorability, and purchase intent. Let Clear Channel Outdoor transform your marketing mix with high-impact, trusted advertising that consumers welcome into their daily lives: https://ow.ly/u84b50Wb5Q8 https://lnkd.in/ePYtiAEy

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We’re proud to announce that dentsu has been appointed as the integrated media partner for BMW Group across 23 European markets, expanding our long-standing relationship and unlocking a new chapter of innovation and growth.   Led by iProspect, this milestone win spans BMW, MINI and BMW Motorrad — combining global consistency with local precision, and activating our “Networked Intelligence”  governance model and Gen-AI capabilities at scale. From full-funnel media to data and tech consultancy, our partnership will support major brand initiatives, including the rollout of BMW’s next-gen EV platform, Neue Klasse.   A huge congratulations to all teams involved. This win reflects the power of integration, radical collaboration, and our shared commitment to driving better outcomes for ambitious brands.   Read more in the link: https://lnkd.in/eavgE4S9   #BMWGroup #iProspect #DentsuEMEA #MediaPlusPlus #NeueKlasse #WinAnnouncement #ClientPartnership #IntegratedMedia

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Contextual targeting is the answer to a fragmented advertising environment. Silverpush and Mindshare present how the Campari Group utilized #MIRRORS on #YouTube to optimize performance, reach, and premium contexts. Discover why the future of Total Video lies in smart placement—and how context makes brands not only more visible, but also more relevant. #Silverpush Donovan Anwander Stella Becker #ContextualTargeting #TotalVideo #AdTech #DigitalAdvertising #YouTubeAdvertising #AIAdvertising #MediaInnovation #AdvertisingStrategy #FutureOfAdvertising #BrandVisibility #AdPerformance #SmartPlacement #Mindshare #Campari

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Dentsu Creative Isobar has elevated former President Sahil Shah to Chief Executive Officer after more than three years overseeing business growth and creative strategy. Shah brings expertise from campaigns for Tata Motors, Visa, Nikon, Vivo, SBI Life, and more, blending online-offline engagement and data-driven insights. Read the full story with the link in Comments. #IndustryUpdates #AgencyLeadership #CreativeMedia #DentsuCreativeIsobar

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450 agencies. Now 5 powerhouses. One bold transformation. In the Season 2 premiere of The Shift Code, our CEO, Pierre Le Manh, sits down with Stephan Pretorius, Chief Technology Officer at WPP, to discuss how one of the world’s largest advertising companies restructured from the ground up, and how AI is reshaping the future of creative work. This episode is full of insights on transformation, leadership, and what it takes to build the future. Listen now: https://bit.ly/46ae6Yp #TheShiftCode #Leadership #AI #Advertising #Creatives #CareerAdvice

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Top 5 #adtech and #martech tools this week: from targeting cultural ‘moments’ to real-time UGC licensing tools, This week:  - Fandom launches new ad targeting solution ‘Momentum’ - THG Commerce unveils advanced social commerce capabilities - Jukin Licensing unveils advanced AI integration - Piwik PRO and Cookie Information launch new pricing model amid rising demand for EU-based analytics - Veridooh brings OOH verification to Audience2Media clients Head to the link in comments for the full story. Jeremy Steinberg 🔜 Gamescom, Richard Ward, Sascha Weis, Karsten Rendemann, Mo Moubayed, Tony Laskar #TopAdTech #BrandTech #AdTechTools #TechStackUpgrade #DataManagement #Targeting #AdTechNews #DigitalMarketing

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At DMEXCO - Digital Marketing Expo & Conference one theme cut through the noise: the industry is hungry for clarity on what AI really means for advertising. Our Co-Founder and COO, Anne Coghlan brought that clarity in two packed sessions — from the BVDW Tour with WPP Media to her keynote on the Agencies Stage. Her message was simple and powerful: 👉 Agentic AI doesn’t just suggest — it acts. 👉 With the right guardrails, it delivers measurable results: better brand suitability, lower eCPMs, and a lower-carbon media supply chain. The takeaway? Agentic Advertising isn’t hype. It’s here, it’s working, and it’s reshaping how our industry moves forward. #agenticadvertising #agenticAI #aiinnovation #DMEXCO2025

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