Adrien Cusinberche

🇪🇺 2 new Large-Scale Pilots are starting this fall: APTITUDE for citizens on the move, WE BUILD Consortium for business trust. 𝗪𝗵𝗮𝘁’𝘀 𝗶𝗻𝘀𝗶𝗱𝗲 • 𝗔𝗣𝗧𝗜𝗧𝗨𝗗𝗘 = 𝗖𝗶𝘁𝗶𝘇𝗲𝗻 & 𝗧𝗿𝗮𝘃𝗲𝗹: Coordinated by France, 110+ partners across 11 countries. Tests Digital Travel Credentials (DTC), a secure, app-based travel document, plus hotel check-ins and wallet payments. • 𝗪𝗘 𝗕𝗨𝗜𝗟𝗗 = 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 & 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲: Led by the Netherlands & Sweden, ~200 organisations in 27 countries. Focus on Organizational Identity, Know Your Business (KYB), and digital Power of Attorney. • 𝗪𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀: Final 24-month phase → 2026 wallets → 2027 obligations. Longer-term target: 80% citizen adoption by 2030. Which path do you expect to scale faster first: citizen mobility or B2B identity? 👇 #EUDIWallet #eIDAS2 #DigitalTravelCredentials #OrganizationalIdentity

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Feldhoff & Cie invests in Europe’s most promising female founders Yesterday, Auxxo announced the first closing of Auxxo Female Catalyst Fund II, raising €26 million to invest in early-stage European startups with female founding teams. We are proud to be part of this commitment to expanding access to capital and driving lasting change in the venture landscape. Congratulations to Bettine Schmitz, Dr. Gesa Miczaika, the whole Auxxo Female Catalyst Fund team and all fellow investors who share this vision. Excited to see what we can build together! 

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CEO of Shanghai-based marketing agency Mediastorm, Tim Pan, made headlines worldwide by gifting brand new iPhone 17 Pro Max devices to every single employee — including interns and fresh hires — and even paid all the taxes, making the gift completely free. 💯 His gesture quickly went viral on Chinese and global social media, earning him the title of “Best Boss Ever.” 👏 Beyond just luxury gadgets, Tim Pan’s move sparked a bigger conversation about the power of employee appreciation. Many are now asking: how far can recognition and thoughtful rewards go in shaping workplace culture, boosting motivation, and increasing loyalty among staff? This act shows that valuing employees isn’t just about perks — it can transform the way people feel about their work and their company. #startupsmedia #bestbossever #employeeappreciation #workplaceculture #motivation #leadershipgoals #employeerewards #viralstory

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Big news — and one I’m incredibly proud to share. Today marks a monumental step in our journey to reshape the future of circular fashion and tech-enabled aftercare. I’m thrilled to announce that Save Your Wardrobe has acquired Les Raccommodeurs — a leading B2B digital repair specialist in France 🇫🇷 . Together, we’re setting a new benchmark for the most advanced, scalable, and tech-first aftersales infrastructure in the world. 💡 Les Raccommodeurs brings deep retail and operational expertise with a dynamic commercial model — the perfect complement to our platform. With this bold integration, we’re not just scaling repair — we’re redefining it as a core, enterprise-level solution for brands that want to lead on circularity. This move is a clear signal of: • 🌍 Our commitment to Europe-wide growth • ♾️ Our belief in circularity as the new standard • 💥 Our ambition to lead the future of tech-enabled sustainability It’s a pleasure to welcome Pauline Jaillant, Malo Galliot and Laura Vivien, who will help drive this next chapter across Europe with clarity and purpose. 📣 What’s next? We’re building the infrastructure that empowers global brands to offer seamless repair journeys, strengthen customer loyalty, and extend product life — all while reducing impact and capturing untapped value. If you’re a brand ready to lead the charge in circularity — let’s talk: [email protected] #SYW #Aftersales #Circularity #Repair #Sustainability #TechForGood #Leadership #FashionTech

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🎙️ Special IBC 2025 Episode – Retention Zone One of the most interesting conversations I had at IBC this year was with Gilles Domartini, CEO of Cleeng, right after the second edition of Retention Zone Live. We talked about how innovation in subscriptions is shifting — becoming more accessible and more intelligent. 👉 The big headline: Cleeng Pro. ➡️ A simplified way for any mid-sized publisher to launch a subscription service in under 60 minutes. ➡️ With just a few clicks you can create offers, set up a subscription page, consolidate app store data, and enable customer care. ➡️ And the real game changer? The first 10,000 monthly subscribers are free. ➡️ No contracts, no upfront cost — just the freedom to experiment, learn, and grow. For Vimeo users and smaller publishers frustrated by limited analytics, this could open entirely new doors. 👉 The second big announcement: ChurnIQ AI-ssistant. ➡️ Imagine a retention super-expert on demand. You ask: who’s at risk of churning, on which platform, and what’s the revenue impact? You get the answer instantly. ➡️ But more importantly, it doesn’t stop at insights. It suggests proven remedies, integrates with tools like Braze or Mailchimp, and can trigger campaigns automatically. It’s agentic AI in action — analytics flowing directly into decisions and execution. 📲 Finally, Gilles reminded me why we started Retention Zone in the first place: to create a space where the industry can share real challenges and shape better solutions together. That dialogue has already influenced Cleeng’s roadmap, and it shows the power of community in innovation. A guy with a scarf Benedicte Guichard Alexis Gaï Kirstin White Hjalmar Koedijker Joachim Bergman Kamila Palka Enzo Bermond Kübra Güven Chris Welsh #IBC2025 #RetentionZone #Subscriptions #AI #Streaming

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The 🇪🇺📲 EUDI Wallet is one of the most ambitious projects Europe has ever started. We’ve made great progress — but still need to improve the user experience ⬇️ In my latest blog, I cover: ✅ Why UX will decide adoption ✅ How citizens should experience the wallet ✅ What organizations need for seamless integration ✅ Why ecosystem alignment is key The goal: a wallet that is simple, secure, trusted and used every day by everyone. But here’s the real question: 👉 What do YOU think we need to focus on to make the EUDI Wallet a success for millions of people? Read my comprehensive User experience guide here: https://lnkd.in/gkBGYCGG #eIDAS, EU Digital Identity Wallet #EUDIWallet

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