Fanny Moizant

💥 Secondhand is now a REFLEX ! Thrilled to share the 4th edition of our global resale report with Boston Consulting Group (BCG): 👉 “Resale’s Next Chapter: How Fashion & Luxury Brands Can Win in the Secondhand Market.” 📈 Secondhand is growing 3x faster than the first hand market. 💸 80% shop preloved for affordability (87% in the US) 🧥 Gen Z leads — 1/3 of their wardrobes are secondhand 🇺🇸 In the US, 66% of handbags are preloved (vs. 39% in Europe) The message is clear: circular fashion is the future. From day one, I’ve envisioned a world where every piece can live multiple lives. At Vestiaire Collective, we enable brands to embrace circularity and give customers seamless, transparent resale experiences. The DPP (Digital Product Passport) is a game-changer — trust, transparency, traceability at scale. Thank you to my co-authors and the incredible teams at Vestiaire Collective and Boston Consulting Group (BCG) for this insightful data. Felix Krueger Catharina Martínez-Pardo Pierre Dupreelle Judith Vitrani Charles Gardet Dounia Wone Alice Hebrard-Lemaire Delphine Baz Erika Dietze María Lasa Aresti

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🌍 Circular Fashion Becomes Verified Carbon Credits At Vestiaire Collective, we are proud to lead the way as the first resale platform to turn circular fashion into certified carbon credits, in partnership with Inuk. It is a new generation carbon credit standard that certifies high-quality decarbonization projects with precise, transparent tracking of avoided emissions. How does it work? 🌱When you buy pre-loved fashion on Vestiaire Collective instead of buying new, we prevent emissions. ✅This positive impact is now certified as tradable carbon credits. 🔄Revenues will be reinvested in activities that strengthen the scale and robustness of our avoided emissions. This is more than a financial innovation—it’s proof that circular fashion delivers tangible, measurable impact at global scale. It demonstrates that sustainability is not just a cost center but also a driver of long-term value creation. The future of fashion is circular. And it’s accelerating.

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𝗩𝗶𝗻𝘁𝗮𝗴𝗲 𝗶𝗰𝗼𝗻𝘀 𝗮𝘁 𝘃𝗶𝗻𝘁𝗮𝗴𝗲 𝗽𝗿𝗶𝗰𝗲𝘀: 𝘄𝗵𝗮𝘁 𝗶𝗳 𝗮 𝗕𝗶𝗿𝗸𝗶𝗻 𝗰𝗼𝘀𝘁 𝘁𝗼𝗱𝗮𝘆 𝘄𝗵𝗮𝘁 𝗶𝘁 𝗱𝗶𝗱 𝗶𝗻 𝟭𝟵𝟴𝟰? Vestiaire Collective just launched its “Vintage Pieces at Vintage Prices” campaign, unveiling iconic pieces like CHANEL, Christian Dior Couture, Fendi and even Hermès! at their original launch prices (or close). For instance: a Hermès Birkin 35, priced at £1,560 in 1984 is being listed for under £5,100, significantly less than the current resale average of $9,300 USD. This is only going to last 3 days... The luxury resale market has soared over 220% in five years and is set to outpace primary luxury sales soon. Gen Z and Millennials see resale as aspirational, sustainable, and authentic, valuing the story behind the product as much as the label. And let’s not forget that in many cases, vintage pieces also offer superior quality, who remembers when Chanel 2.55 hardware was gold-plated? This move reframes luxury around circularity, responsibility, and new definitions of value. That said, some legacy brands are uneasy with the trend. Hermès CEO, Axel Dumas, recently warned that the booming resale of Birkin bags prevents the brand from serving its real customers. It underscores the tension between brand heritage and secondary market demand. This campaign also highlights the broader challenges luxury is facing today: balancing exclusivity with sustainability, controlling brand narratives in a booming resale ecosystem, and engaging new generations without diluting heritage. These are not easy trade-offs, but they will define which brands remain relevant in the decade ahead. #LuxuryResale #CircularFashion #Sustainability #FashionBusiness #RetailInnovation 𝘱𝘪𝘤𝘵𝘶𝘳𝘦 𝘤𝘳𝘦𝘥𝘪𝘵𝘴: 𝘝𝘦𝘴𝘵𝘪𝘢𝘳𝘦 𝘊𝘰𝘭𝘭𝘦𝘤𝘵𝘪𝘷𝘦

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Global Perspectives: How Different Cultures Approach Sexual Wellness Markets View my Portfolio. Sexual wellness is a universal need — but the way it’s understood, discussed, and commercialized varies dramatically across cultures. For companies innovating in this space, cultural perspective is not just context — it’s strategy. What global insights reveal: • Europe: Many markets, particularly in Scandinavia and Western Europe, integrate sexual wellness into mainstream healthcare and education. Stigma is lower, and retail acceptance is high. • North America: Rapid growth driven by e-commerce, influencer marketing, and a shift toward wellness framing. However, regulatory inconsistencies and cultural stigma still create barriers. • Asia-Pacific: Demand is surging, but cultural norms mean discretion, privacy, and packaging design are especially critical. • Middle East & Africa: Cultural and religious factors strongly influence market access, but younger generations and digital channels are creating new opportunities for education and discreet purchasing. Market impact: Companies that adapt to cultural nuance — in branding, packaging, and product development — are better positioned to build trust and expand globally. The sexual wellness industry is projected to surpass $62 billion by 2030, but growth depends on understanding local values as much as consumer demand. At V For Vibes, we recognize that sexual wellness isn’t “one-size-fits-all.” By respecting cultural differences while championing universal values of dignity, empowerment, and health, we can create solutions that resonate worldwide. Innovation is global. Understanding is local. Success requires both. #SexualWellness #GlobalMarkets #CulturalInsights #Innovation #SexTech #VForVibes

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How I would fix the frustration of Hermès resale & counterfeit 👨🏼‍🔧 In a recent article, CEO Axel Dumas explicitly said that the luxury brand sees the 'secondhand frenzy' as a 'threat' to serve 'real customers'. ❌ Unlike Gucci or Balenciaga, Hermès has NO appetite to legitimize resale. 🔐 Absolute control is most important. So here's what I'd do: ___________________ 1️⃣ Integrate → We'd take craftsmanship one step further and modernize it by sewing an NFC chip elegantly into each new product. 2️⃣ Apply → Potential customers apply through their blockchain-based, encrypted, Maison Profile. This profile includes verified past purchases, event attendance, service history... = a loyalty fingerpint. 3️⃣ Vet → Hermès discreetly vets applicants based on purchase history, loyalty and behaviour (frequency, resale activity, social graph). 4️⃣ Issue → Once approved, the bag's embedded NFC chip is linked to the customer's blockchain-based profile. 5️⃣ Unlock → The user unlocks the Digital Passport when they tap the NFC (only accessible from their verified account, linked with the item they now own). The passport shows the date of production, artisan name/code, leather origin, personal milestones, service options & exclusive content (including private event invitations). 6️⃣ Monitor → Any resale requires re-registration of the bag. When a reseller taps the NFC, Hermès knows the bag changed hands. ↳ 🔴 If resale occurs within a minimum holding period (e.g. 5 years), penalties can apply to the profile like loss of priority access or blacklisting. ↳ 🟢 If service & resale is done via approved channels, the customer retains/grows their status. This is all programmed via smart contracts. 7️⃣ Track → The blockchain profile + NFC system allows Hermès to track every resale event globally. Which markets are reselling most, at what prices, ... It allows for early detection of flippers vs loyal customers and offers absolute market control. They can flood or dry up inventory strategically. ✨ Bonus points: Link the Maison Profile with luxury perks like concierge services at the best malls, airport lounge access across the world, etc. and you've created the ultimate "luxury lifestyle passport". What do you think? Should Hermès roll this out soon? 💬

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