Faustine Meriel

🍔 🧩 The Fast-Food Paradox France’s fast-food market is booming… but profits are collapsing. According to Xerfi, the French fast-food sector looks healthy on the surface: - €50.5B in annual sales 📈 - 86,000 restaurants and growing 🚀 But... - Net margins halved from 5.8% in 2018 to 2.9% in 2024 - 50% of operators in France are now financially at risk (loss-making) More restaurants. More sales. Less profit. Restaurateurs must protect margins, model scenarios, and optimise costs, or risk being left behind. Growth without profitability is a trap. SNARR - Syndicat National de l’Alimentation et de la Restauration Rapide Xerfi #Restaurants #Hospitality #Fastfood #Margins #Profitability #food

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Why do global companies invest in startups? In 2023, we launched Kormotech Ventures – an internal venture division focused on investing in startups, particularly in the pet care industry. Here’s why we did it: 🔹 To remain fast and innovative Kormotech now employs over 1,500 people, operates three factories (4th is under construction), and sells its products to 50+ countries. With a global company, the focus is often on steady growth and maintaining market positions. However, I believe that no matter the size of the business, it’s crucial to experiment, test ideas, and bring innovations to life. Collaborating with startups provides this opportunity. 🔹 To develop products that will be groundbreaking in the industry Every innovation starts as a niche idea, but those who take the first steps help shape the direction of the entire industry. By investing in startups, we not only track emerging trends but also have the chance to influence them. 🔹 To enhance the company with fresh talent In 2023, we acquired a controlling stake in the startup ROCKETO, which produces organic dog food. Kormotech took over its management to help take the startup to the next level. In the future, teams from the projects we invest in might become part of the company, just like Rocketo. This is an opportunity to bring in people with new perspectives and creative ideas. Although Kormotech is a global company, I treat its growth the same way I would a startup. It’s about mindset: the constant search for new opportunities and the belief that the best is yet to come, even when it feels like you’ve reached the peak. This mindset allows us to remain adaptable and ready to embrace change, no matter the size of the company.

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🎁 Reciprocity: How a Simple Mint Boosts Tips by 23% In an interesting study by Strohmetz et al., (2002), researchers explored how small gifts influence tipping behavior at restaurants: 🍬 1 mint with the bill → +3% tips 🍬🍬 2 mints → +14% tips 🍬 (Pause) 🍬1 mint, then return with “Just for you!” → +23% tips 📊 Why does this work? It’s the behavioral principle of Reciprocity: our tendency to return favors, even small ones. When someone gives us something—even a mint—we feel compelled to give back. 🤔 But it's not just what you give—it's how you give it. The third scenario added a layer of personalization and surprise, enhancing perceived sincerity and generosity. 🧠 Applications Beyond Dining Sales & client gifts: Small, thoughtful tokens can create goodwill and open doors. Customer service: A surprise bonus or kind gesture may boost satisfaction and loyalty. Team dynamics: Recognition or unexpected appreciation can foster reciprocity within teams. ⚠️ Things to Consider Authenticity matters: If the gesture feels manipulative, it can backfire. Cultural context: Not all cultures respond equally to gifts. Size isn’t everything: It’s more about thoughtfulness than value. Want to design better customer experiences rooted in behavioral science? 📩 Let’s talk: [email protected]

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Big news — and one I’m incredibly proud to share. Today marks a monumental step in our journey to reshape the future of circular fashion and tech-enabled aftercare. I’m thrilled to announce that Save Your Wardrobe has acquired Les Raccommodeurs — a leading B2B digital repair specialist in France 🇫🇷 . Together, we’re setting a new benchmark for the most advanced, scalable, and tech-first aftersales infrastructure in the world. 💡 Les Raccommodeurs brings deep retail and operational expertise with a dynamic commercial model — the perfect complement to our platform. With this bold integration, we’re not just scaling repair — we’re redefining it as a core, enterprise-level solution for brands that want to lead on circularity. This move is a clear signal of: • 🌍 Our commitment to Europe-wide growth • ♾️ Our belief in circularity as the new standard • 💥 Our ambition to lead the future of tech-enabled sustainability It’s a pleasure to welcome Pauline Jaillant, Malo Galliot and Laura Vivien, who will help drive this next chapter across Europe with clarity and purpose. 📣 What’s next? We’re building the infrastructure that empowers global brands to offer seamless repair journeys, strengthen customer loyalty, and extend product life — all while reducing impact and capturing untapped value. If you’re a brand ready to lead the charge in circularity — let’s talk: [email protected] #SYW #Aftersales #Circularity #Repair #Sustainability #TechForGood #Leadership #FashionTech

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