Florian Allain

this one JSON file makes your ad copy feel psychic it’s called a context profile and it’s the missing piece in 99% of AI-powered marketing here’s how to build one (and why it matters)   most brands dump raw Shopify exports into GPT and expect personalized marketing. what they get is generic garbage. because without structure or context, your AI is guessing. the output sounds generic because the input is generic a context profile fixes that. it’s a structured snapshot of a customer’s behavior: - order history - site activity - promo engagement - avg order value - product preferences - churn signals and it’s stupid simple to build: 1. pull the data that matters use n8n, Triple Whale, or Shopify’s API to grab: – last 180 days of orders – email/promo activity – on-site behavior (viewed collections, abandoned carts, quiz data) – customer tags or notes 2. structure it as JSON (example below): {  "name": "Emily",  "email": "[email protected]",  "customerType": "Returning",  "lifetimeSpend": 742,  "averageOrderValue": 62,  "lastOrder": "2024-06-01",  "orders": [   {    "date": "2024-06-01",    "products": ["Night Gummies", "Hydration Tabs"],    "orderValue": 69   },   {    "date": "2024-03-14",    "products": ["Calm Focus Tabs"],    "orderValue": 55   }  ],  "productsPurchased": ["Night Gummies", "Hydration Tabs", "Calm Focus Tabs"],  "topCategory": "Sleep & Recovery",  "quizResult": "Struggles to fall asleep, wants non-groggy solution",  "preferredFlavors": ["Lavender", "Citrus"],  "pagesViewed": [   "Sleep Collection",   "Calm + Focus Bundle",   "Subscription Page",   "FAQ: Shipping"  ],  "clickedPromos": [   "Mother’s Day BOGO",   "Calm + Focus Bundle Launch"  ],  "abandonedCart": {   "date": "2024-05-27",   "items": ["Lavender Sleep Spray"],   "cartValue": 38  },  "emailEngagement": {   "openRate": 74,   "clickedEmails": [    "Productivity Tips for Night Owls",    "Calm Bundle Launch",    "Hydration How-To"   ]  },  "subscriptionStatus": "Not Subscribed",  "churnRiskScore": 5.8,  "lastEngaged": "2024-06-02",  "device": "Mobile",  "utmSource": "Instagram Ad" } 3. plug it into Claude or GPT: this is where the real leverage kicks in because now you’re feeding the AI a full psychological profile it can think with try prompting it like this: “you’re a performance creative strategist. based on the context profile below, write a UGC script and a 30-second VSL intro that speaks directly to this customer’s needs, preferences, and purchase behavior.” you can use this for: – segmentation-aware email flows – better upsells and winbacks – product recommendations that convert – banger ad copy, hooks, angles and anything else you want your AI is only as smart as the context you give it. this profile turns a generalist model into a laser-targeted strategist. and it works for every part of the funnel.

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How to publish 30 LinkedIn posts / month without burning out (insane new MCP workflow) BACKGROUND: → Consistent LinkedIn posting is the best way to build a business in 2025 → Most successful creators post 20-30 times per month → I've posted since 2023, and I've written every single post ISSUES: → It's mentally exhausting → You stare at a blank page for hours, dealing with writer's block → You can batch content but it takes forever to research what works SOLUTION: → There's a system using Airtable MCP + Claude Desktop + Wispr AI → It's designed to eliminate the hardest parts of content creation → But most people don't know how these tools can work together Here's the setup: Part 1: Airtable Database → Load it with high-performing content from creators you admire → Categorize by content type with hook templates → Include all your past posts with performance data Part 2: Claude Desktop with Airtable MCP Server → Claude can now tap directly into your database → Ask: "Show me hooks for the 5 best 'Steal My Process' posts" → Or: "Give me links to top 7 cheat sheet style posts" → You instantly have 50-60% of your work done Part 3: Wispr AI → Talk to Claude instead of typing → Give it the example post and hook template → Talk through your original thoughts and adaptations → Get a solid first draft without writer's block → Then use your human brain to edit it to your standard Now you have a robust system: Organized database + AI that accesses it + voice-to-text workflow. (PS. I figured this out ~2 weeks ago and thought about keeping it quiet. But I honestly believe most people won't spend the time building it. So, here you go.)

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Here is my personal CRO Checklist with 140 ideas to optimize your product page (PDP)⚡️ I went through our database with 2,500 A/B-Tests, and broke down the most universal and important CRO checkpoints. Whats included: → 17 Shipping & returns ideas → 6 Customer support ideas → 19 Pricing & options ideas → 7 Product overview ideas → 12 Image & media ideas → 15 Product detail ideas → 9 Cross & upsell ideas → 12 Call to action ideas → 19 Social proof ideas → 6 Trust Signal ideas → 8 Promotions ideas → 4 Navigation ideas 𝗛𝗲𝗿𝗲 𝗶𝘀 𝗵𝗼𝘄 𝘆𝗼𝘂 𝘂𝘀𝗲 𝘁𝗵𝗶𝘀 𝗹𝗶𝘀𝘁: 1. Go through and see what KEY elements you are missing 2. Determine priority of ideas (List is sorted by cost & impact) 3. Validate data with our idea description & psychological whys included. 4. Test and implement 𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗶𝘁: 1. Like this post 2. Comment "PDP" and I'll send it to you. P.S. Repost for priority access

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The myth of aggressive CTAs is killing your conversion rates. Most CTAs scream “BUY NOW” or “GET STARTED” without addressing the     real friction behind user hesitation.  → People don’t want to feel trapped → They hate immediate commitment → They fear making the wrong choice And yet... most CTAs feel like pressure, not permission.   Here’s what actually works: ➡️ LOW-PRESSURE LANGUAGE ❌ “Buy Now” → ✅ “See Options” ❌ “Get Started” → ✅ “Explore Features” These subtle shifts ease anxiety and can lift clicks by 47%. ➡️ CLEAR NEXT STEPS ✅ “View Pricing (2-minute overview)” ✅ “Schedule Demo (15 minutes)” Clarity removes hesitation. ➡️ VALUE-FOCUSED MESSAGING ❌ “Sign Up Now” → ✅ “Access Free Templates” ❌ “Join Today” → ✅ “View Success Stories” Focus on what they get, not what they must do. When these principles are applied, conversion rates often jump by 60% or   more. The best part? Better leads More trust No pressure Stop pushing. Start connecting. Because the best CTAs don’t yell. They invite. #ConversionOptimization #MarketingStrategy #CopywritingTips  #UXWriting #GrowthMarketing

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A stupidly simple (and extremely powerful) ICP-fit AI flow Most teams overcomplicate ICP validation. You don’t need a dashboard. You need a yes/no. Here’s the flow we use to turn any website into FIT / NOT FIT in seconds. – WHY THIS MATTERS – → If you already check ICP fit now: this saves ~10 hours/week you currently burn on manual research. → If you don’t check ICP fit now: it makes your outreach way more relevant and typically 2× your reply rate. – THE FLOW – STEP 1: Feed the agent a website URL (or a column of URLs). STEP 2: Agent scrapes the site + does light web research ↳ MCP tools like Firecrawl, Exa, Jina (any equivalents work). STEP 3: It extracts the signals you care about ↳ product category, ICP geo/size, tech stack, hiring, use cases. STEP 4: Runs a single validation prompt against your ICP rules. ↳ Returns a structured output only: FIT or NOT FIT (+ why). STEP 5: Auto-sync results to Clay/CRM ↳ Only FIT accounts move to enrichment & sequence. – WHAT YOU GET – → Clarity: a binary decision you can trust. → Speed: lists go from “raw” to “ready” before your first coffee. → Lift: more relevance → more replies → more pipeline. Want the exact prompt, validation rubric, and a plug-and-play workflow? Comment FLOW and I’ll send you the setup. Follow me for more GTM engineering plays that actually move revenue.

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I’ve scaled 2 dozen eCommerce brands in 2025 — by 5–15x. How? By mastering demand capture with Google Ads. Here’s the campaign set I use: 1. Standard Shopping (performance-based grouping) → Superstars | High priority → A Players | Medium priority → Reserves | Low priority → Benched | Low priority Bid strategy: tROAS 2. Branded Search → Brand name as exact & phrase → Manual CPC 3. Branded Shopping → Low priority → Exclude non-branded keywords as they appear → tROAS 4. Non-Branded Search → For Superstars & A Players only → Manual CPC / Max Conv. Value → Upgrade to tROAS within 30–60 days 5. Dynamic Product Remarketing → Audience: Abandoned cart (7–14 days) → Frequency: ~7 impressions per day per user → Manual CPC / Max Conv. Value → tROAS within 30–60 days 6. YouTube Remarketing → Audiences: Abandoned cart & product view (7–14 days, no purchase) → UGC or product demo with CTA works best → Manual CPC / Max Conv. Value → tROAS within 30–60 days Timeline: ↳ Weeks 1–2: Learning & testing ↳ Weeks 2–4: Optimising ↳ 4+ Weeks: Scaling Is it easy? No. Is it worth it? Absolutely. Done right, this playbook can skyrocket your eCommerce brand. And the best time to get started? Right now — Q4 is around the corner. Not sure where to begin (and tired of not making the revenue you deserve)? Reach out.

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Marketers who know how to use Claude Code + Cursor + MCPs have an unfair advantage. They’re building landing pages, recruiting teams, and scaling SEO — all in under 1 hour. No designers. No recruiters. No delays. Here’s how I’m doing it 👇 If I need a landing page with great design with no designer and no Figma, no problem. Images can be created using Kontext. For advanced quality, ComfyUI can be used as an API for better control. But what about SEO considerations? CRO considerations (such as signups)? Database? This can all be done in less than an hour. If I want to recruit people with specific criteria, no problem. Organic shortform and longform video is the game for attention right now, and I want to hire people who have been there, done that. I know MrBeast crushes it, so perhaps I want to hire people who have worked for him in the past with at least 2 promotions. If you had to do it yourself, it'd take forever. Even if you handed it off to someone, they'd still be too slow without this process right now. Waiting? Screw that. After setting up a Claude Code subagent, I simply type: run the talent-sourcing-specialist subagent and help me find creative strategists who have worked for MrBeast in the past. show me the first 3 you find. we want people with a history of at least 2 promotions. I ask for the first 3 to help it calibrate if needed, then I tell it to go to town. If I want to scale my SEO faster, no problem. By adding in the Google Analytics, Google Search Console, and Ahrefs MCPs, I can quickly see what content is converting well and then find similar clusters/pillars to create based on difficulty. I can work with Cursor to continue to refine the targeting to make sure that we're going after our ICP. Waiting days or weeks for SEOs/analytics people to finish their research? Nope. Waiting days or weeks for the initial batch of content? No need. I just paste a link to a page template that we'd like to imitate and Claude handles the output. Then through the WordPress MCP we push the draft. Human reviews it and edits it to meet our standards and boom, we're done. Learning how to make this all work will take hours of upfront investment, but imagine the thousands of hours you're going to get back.

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🚀 𝗣𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁'𝘀 𝘀𝗰𝗮𝗹𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 @𝗕𝗮𝗶𝗿𝗲𝘀𝗗𝗲𝘃 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝘀𝘁𝗼𝗿𝘆 𝗿𝗲𝘃𝗲𝗮𝗹𝘀 𝘁𝗵𝗲 𝗯𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁 𝗳𝗼𝗿 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗔-𝗽𝗹𝗮𝘆𝗲𝗿𝘀 When Pinterest needed to rebuild their Ads Manager for 482M users, they faced a choice: hire frantically or scale strategically. They chose the latter. 𝗧𝗵𝗲 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: ✅ Scaled from 5 to 233 A-level developers ✅ Pinterest Ads Manager launched on time ✅ Grew from 1 project to 37 across the entire company ✅ Built mobile ads tools, next-gen algorithms, and automated testing 𝙋𝙞𝙣𝙩𝙚𝙧𝙚𝙨𝙩'𝙨 𝙀𝙣𝙜𝙞𝙣𝙚𝙚𝙧𝙞𝙣𝙜 𝙈𝙖𝙣𝙖𝙜𝙚𝙧 𝙧𝙚𝙫𝙚𝙖𝙡𝙨 𝙩𝙝𝙚 𝙨𝙚𝙘𝙧𝙚𝙩: "Of the 15 engineers on my team, a third are from BairesDev. We've had quite a few superstars who resolve our problems without our full-time engineers having to step in. It's been amazing seeing them take ownership." 𝗪𝗵𝘆 𝗔-𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝗺𝗮𝘁𝘁𝗲𝗿 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗵𝗲𝗮𝗱𝗰𝗼𝘂𝗻𝘁: 🎯 Quality over Quantity: BairesDev's A-teams integrated in under 2 weeks, immediately contributing at senior levels 🎯 Ownership Mentality: These aren't just contractors – they're A-players who take full ownership of complex problems 🎯 Strategic Scaling: What started as ads architecture became a comprehensive tech partnership spanning mobile, infrastructure, and AI 𝗧𝗵𝗲 𝗔-𝘁𝗲𝗮𝗺 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲: 𝗧𝗼𝗽 𝟭% 𝘁𝗮𝗹𝗲𝗻𝘁: Rigorous vetting ensures only elite developers join your team 𝗖𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: A-players adapt quickly to your processes and standards 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽: They don't just code – they solve business problems 𝗦𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲: Proven ability to grow from 5 to 233 while maintaining quality 𝗧𝗵𝗲 𝗹𝗲𝘀𝘀𝗼𝗻 𝗳𝗼𝗿 𝘀𝗰𝗮𝗹𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀: Don't just add bodies to your engineering team. Partner with organizations that deliver A-teams – developers who think like founders, code like architects, and scale like your core team. When you're ready to 10x your development capacity without sacrificing quality, the right partner makes all the difference. Pinterest found their A-team. Have you found yours? 𝗥𝗲𝗮𝗱 𝗵𝗼𝘄 𝗣𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝘀𝗰𝗮𝗹𝗲𝗱 𝘄𝗶𝘁𝗵 𝗔-𝗽𝗹𝗮𝘆𝗲𝗿𝘀: https://lnkd.in/gVjvBBBP #APlayers #TechScaling #SoftwareDevelopment #EngineeringExcellence #Pinterest #BairesDev #TechPartnership #RemoteTeams #TalentAcquisition #DigitalTransformation #StartupGrowth #TechLeadership #AgileTeams #FullStackDevelopment #MobileApps #CloudArchitecture #AI #Innovation #TechRecruitment #OutsourcingDoneRight #ScaleUp #TechStrategy #CTO #VPEngineering #TechTalent

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