Gregory Pouy

J'écris des articles sur le leadership dans un monde incertain et me concentre sur le leadership conscient

Ping! is a podcast about conscious leadership at the intersection of leadership & care to face the polycrisis in front of us.
I receive the best C.E.Os and experts twice a month. Available on every platform in videos

All inclusive podcast creative studio dedicated to brands

"La Mercatique" is an old French word with origins in marketing. It represents the rigorous efforts a marketer makes to study and influence consumer behaviour. As a craftsman in the trade, I advocate a return to marketing basics—listening to people and studying changes in their behavior—to better understand modern developments.

My specialty in beauty & luxury brands along with retailers will help you challenge the status quo and harness digital, whether you're looking for a coherent… Voir plus

"La Mercatique" is an old French word with origins in marketing. It represents the rigorous efforts a marketer makes to study and influence consumer behaviour. As a craftsman in the trade, I advocate a return to marketing basics—listening to people and studying changes in their behavior—to better understand modern developments.

My specialty in beauty & luxury brands along with retailers will help you challenge the status quo and harness digital, whether you're looking for a coherent strategy that integrates digital, personal mentoring, corporate seminars, operational follow-up, or all of the above.

With my 100% holistic marketing background, I've helped a number of major luxury brands make the digital transformation. My diverse experiences across 15 years, from agencies to the enterprise, give me the insight to understand the stakes my clients face.

My approach is pragmatic and operational, fueled by a personal desire to both improve your marketing operations and bring out the best in your brand.

As a marketing artisan, I am willing to get as granular as possible to ensure the success of your projects. In a world where marketing is ever more complex, I bring clarity, an international viewpoint, and an ongoing desire to optimize. My ability to analyze and synthesize complex topics and behaviors helps clients win precious time.

Example of clients: l'Oréal, Veuve Clicquot, Clarins, Carrefour, Monoprix, Vera Wang, Estee Lauder, Pierre Fabre and many others Voir moins

I don't really like this description of "Digital marketing", I rather discribe it as "marketing at a digital age" since digital is pushing you back to the basics.
During theses 20+ hours, I'm trying to cover the mindset, the influencers, viral marketing, IMC, SEO, SEA, Retail, Social Media and have some external interventions at the same time to give my students some background on how marketing has changed.
I also teach in many different schools: HEC, Essec, Sup de Pub, Sup de Co Grenoble… Voir plus

I don't really like this description of "Digital marketing", I rather discribe it as "marketing at a digital age" since digital is pushing you back to the basics.
During theses 20+ hours, I'm trying to cover the mindset, the influencers, viral marketing, IMC, SEO, SEA, Retail, Social Media and have some external interventions at the same time to give my students some background on how marketing has changed.
I also teach in many different schools: HEC, Essec, Sup de Pub, Sup de Co Grenoble and many others... Voir moins

Arianee is the first luxury protocol on the blockchain that will record all genuine products of value.
Arianee provides owners with the ultimate security layer for all their valuable assets.
Designed to respect privacy while taking advantage of blockchain technology, Arianee is building the first perpetual, secure protocol for trusted digital certificates for all the world’s objects.
Anyone using Arianee will be able to track exactly what has happened to a product after its purchase.

Sapiens is a global network of digital experts dedicated to helping brands re-connect with consumers through digital technology and interactive media. We take the human-centric approach of design thinking for digital to uncover new insights, identify changing consumer behaviour and invent solutions that help brands strengthen consumer relationships and fit into everyday life. With offices in Montréal, Paris, Toronto, Milan, Turin, Québec City, Barcelona, Madrid, Atlanta and Shanghai, Nurun’s… Voir plus

Sapiens is a global network of digital experts dedicated to helping brands re-connect with consumers through digital technology and interactive media. We take the human-centric approach of design thinking for digital to uncover new insights, identify changing consumer behaviour and invent solutions that help brands strengthen consumer relationships and fit into everyday life. With offices in Montréal, Paris, Toronto, Milan, Turin, Québec City, Barcelona, Madrid, Atlanta and Shanghai, Nurun’s 800 plus employees continue to operate as a single company, guided by a shared philosophy.
Our clients include Accor, Blédina, Bouygues Telecom, Danone, EDF, Lacoste, L’Oréal, Loewe, Nathalys, Nespresso, SNCF, TAG Heuer, Tropicana.
Web: www.nurun.com
Blog : www.digitalforreallife.com Voir moins

- Loyalty Marketing Project Manager:
- Self care (e-CRM strategy)
- Trade Marketing Product Manager