Hasna SELLAHI

🚀 New Tech, No Wait: At MediaMarktSaturn, we provide around 50,000 employees with the latest AI tools – securely available in our in-house AI platforms “Sandy” and “42 by Digital Workplace”. Our AI platforms bring cutting-edge models from providers like OpenAI, Google, and Meta into a safe, compliant, and scalable environment. And we move fast: for example, after the release of GPT-5, our AI teams integrated it into our platforms within one business day and made it available company-wide – setting a new benchmark for speed while maintaining enterprise-grade security. Adoption speaks for itself: more than 15,000 requests within four business days across both platforms – even during the summer holiday period. 🏖️ By providing our employees with AI, we enable lifelong learning, accelerate daily work, reduce manual effort, and raise quality – so teams can focus even more on customers, innovation, and strategic tasks. By integrating AI into our processes and systems, we turn information into action faster, standardize best-practice prompts and workflows, and strengthen digital skills across our workforce. Guardrails ensure data protection, compliance, and clear access rights at every step. 🛡️ What our AI platforms deliver: 💭 Faster from idea to result: research, summarization, translation, content creation and more. 🧠 Integrated with our systems and knowledge sources for reliable, context-aware answers. 📈 Standardized workflows that speed up routine tasks and improve quality and service speed. 🔒 Secure environment: data protection, compliance, and access control built in.   Thank you to all teams who contribute to make the newest AI tools available to our employees so quickly and securely.   #TeamMediaMarktSaturn #AI #ResponsibleAI #GPT5 #Innovation MediaMarktSaturn Technology

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Unlimitail x Pacvue: a new milestone for European Retail Media ✨ We’re excited to announce our strategic partnership with Pacvue, the global commerce acceleration platform. 👉 Brands and agencies can now activate and manage retail media campaigns directly on Carrefour.fr, through Pacvue’s commerce platform. This marks a first-of-its-kind collaboration with a top 3 European grocery retailer, powered by Unlimitail’s exclusive retail media network and offering. Together, we’re unlocking access to high-impact placements, real-time optimization, and performance insights enriched with transactional data. And Carrefour is only the beginning of this collaboration. 💬 Industry leaders are already weighing in, discover what Victor de la Fuente Abarca (Nestlé) and Romain Schneider (WPP - GroupM France) have to say by reading the full announcement here: https://lnkd.in/ebdmb9_d

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Exciting news! We are partnering with smartclip, RTL Group’s adtech business, to bring advertisers direct programmatic access to premium European CTV inventory – now enhanced with Adlook’s attention optimization and outcomes-focused approach. This collaboration unlocks: ✅ Premium broadcaster inventory across Europe ✅ Attention as a measure of true engagement and brand lift ✅ ID-agnostic activation, fully aligned with privacy standards “CTV is the future of brand building, but it requires innovation that goes beyond impressions. Partnering with smartclip gives our clients direct access to Europe’s most premium broadcaster inventory, setting a new benchmark for outcomes-focused programmatic TV.” — Viktor Zawadzki, VP Platform Partnerships, Adlook “By integrating Adlook into our demand stack, we broaden buy-side opportunities, allowing our broadcaster and publisher partners to connect their premium inventory with additional demand sources more effectively than ever. Throughout this process, we ensure that publisher signals are respected – not exploited – and that data is activated, not extracted.” — Gloria Eichler, Chief Product Officer at smartclip With smartclip’s broadcaster-led SSP and Adlook’s AI-powered platform, brands can achieve real viewer engagement, measurable business outcomes, and sustainable growth. #CTV #Programmatic #Attention #Adlook #AdTech #Smartclip

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Will you lead the AI-powered transformation — or be left behind? Our new e-book, The Retail Media Leader’s Guide to AI-powered Ads Personalization, is your definitive playbook for unlocking onsite growth while delivering customer experiences that truly convert — authored by Moloco’s own experts: Jon Flugstad, Senior Director of Business Development, and Surbhi Maheshwari, Director of Product. 🔍 Inside, learn how commerce leaders at Wayfair, 위대한상상(요기요) Yogiyo, and beyond are: ✔️ Boosting CTRs by 30%+ ✔️ Driving 3–5x higher ad revenue ✔️ Growing GMV 2–3x faster than industry benchmarks 🛠️ Powered by Moloco’s Commerce Media AI Maturity Model, this guide busts myths, outlines real-world success stories, and reveals the AI infrastructure top RMNs are using to scale smarter — without sacrificing privacy or customer experience. 📖 Ready to future-proof your retail media network? 👉 Download the free e-book now: https://lnkd.in/gGKXiHkV

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Retail media’s RTB era is coming — ready? The good news is, there’s a lot to learn from the channels that have already made the shift to programmatic. Those lessons — about changing power dynamics, standardization, evolving partnerships, and more — can help retailers build smarter from the start. So, what can the past decade of programmatic teach us about the next one in retail media? 💡 Spoiler: a lot. ➡️ Swipe through our quick guide to discover 8 lessons every retailer should keep in mind as RTB gains momentum. Then head to the blog for the full blog by Michael Rasmussen: hub.criteo.com/ujeEx #Adtech #RTB #RetailMedia

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Most brands don’t actually understand what their customers want. They focus on features... When they should be focused on needs. Here’s the truth: People don’t just want products. They want: → Less hassle → More connection → To feel something → To be seen → To be changed This pyramid shows the 4 levels of real customer value: 🔹 Functional ↳ Saves time. Reduces effort. Informs. 🟠 Emotional ↳ Reduces anxiety. Adds joy. Creates belonging. 🔵 Life Changing ↳ Motivation. Hope. Self-actualisation. 🔺 Social Impact ↳ Self-transcendence. Bigger than self. If your product only ticks the bottom, → You’re easily replaced. But if it touches the top? → You become unforgettable. Image credit to: agrassoblog on Pinterest ------ Great marketing starts with the right mindset. Luckily, we have one. Marketing Mindset 

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Live sport = live opportunity for a #marketing win ✅ Ralf Ollig, VP Product – ad:s, shares his expertise with The Drum on how brands can leverage sporting moments to connect with engaged audiences and generate up to 3x higher brand performance. Through new AI-driven technologies, even smaller brands can tap into the action – at speed. Ralf explains how Sportradar's Marketing Services: 📈 Uses data to anticipate the opportunity before it happens ⚡️ Reacts quickly and stays culturally relevant 🎨 Creates dynamic creative assets to meet the moment Read more of Ralf’s insights here: https://ow.ly/F2g550WrswX #Marketing #SportsMarketing #AI

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Introducing AI Brand Discovery — Matter’s new service designed to help brands lead in the age of Generative Engine Optimization (GEO). With AI platforms like ChatGPT and Google AI Overviews changing how buyers discover solutions, visibility now depends on showing up in generative results — not just traditional search. From technical SEO and strategic media placements to human-centric content and email strategies, our GEO services ensure your brand is discoverable where it matters most. 🔗 Read more: https://bit.ly/4ntyY2l

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Big news: ChannelEngine + Salsify are joining forces. 🤝 Together, we’re making it easier for brands to expand across marketplaces without the usual complexity. Here’s what this means for ecommerce teams: ✔️ Enriched, localized product content powered by Salsify ✔️ One connection to activate listings across 950+ marketplaces with ChannelEngine ✔️ Less manual work with automated inventory, pricing, and order flows ✔️ Smarter growth with built-in insights and reporting Brands like ECR4Kids are already using this combo to get accurate content live faster, cut down on manual work, and show up consistently wherever their customers shop. At a time when 47% of product discovery starts on marketplaces, the right content and the right integrations are what drive trust, visibility, and sales. We’re excited to team up with Salsify to help brands win in a marketplace-first world. 🌍 👉 Read more: https://lnkd.in/dfDrQFVw #ChannelEngine #Salsify #MarketplaceExpansion #Ecommerce #SaaS #Marketplaces

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🚀 How do you boost ROAS without upending your ad setup? Philippe K., Creative Director at Adikteev, shares how enriched banners can drive serious performance gains with zero changes to your existing campaign setup. 📈 We’ve seen +48% ROAS when comparing enriched banners vs. static ones. No new SDKs. No extra placements. Just smarter design doing the heavy lifting. 🎯 If you’re looking to re-engage dormant users, increase conversions, and scale performance without added complexity, this is for you. 🎥 Watch the video, then read the full article: https://lnkd.in/e73bhqtm

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💥 Roborock achieved a +10 points increase in brand awareness and a +23 points boost in purchase intention through a successful dual (D)OOH campaign 💥 The leading Chinese smart home appliance company effectively combined OOH and DOOH campaigns across major French cities. This strategic approach significantly enhanced brand visibility, awareness, and purchase intent during key periods, such as Black Friday and the holiday season. Find out more about how Roborok successfully elevated their brand presence: https://lnkd.in/eNvZQyd9 #DOOH #OOH #Marketing #Roborock #BrandAwareness #Audience

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