Herbert Knibiehly

Here is my personal CRO Checklist with 140 ideas to optimize your product page (PDP)⚡️ I went through our database with 2,500 A/B-Tests, and broke down the most universal and important CRO checkpoints. Whats included: → 17 Shipping & returns ideas → 6 Customer support ideas → 19 Pricing & options ideas → 7 Product overview ideas → 12 Image & media ideas → 15 Product detail ideas → 9 Cross & upsell ideas → 12 Call to action ideas → 19 Social proof ideas → 6 Trust Signal ideas → 8 Promotions ideas → 4 Navigation ideas 𝗛𝗲𝗿𝗲 𝗶𝘀 𝗵𝗼𝘄 𝘆𝗼𝘂 𝘂𝘀𝗲 𝘁𝗵𝗶𝘀 𝗹𝗶𝘀𝘁: 1. Go through and see what KEY elements you are missing 2. Determine priority of ideas (List is sorted by cost & impact) 3. Validate data with our idea description & psychological whys included. 4. Test and implement 𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗶𝘁: 1. Like this post 2. Comment "PDP" and I'll send it to you. P.S. Repost for priority access

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The worst-kept secret in ecommerce is out in the open. OpenAI launched checkout, initially partnering with Shopify, Etsy and Stripe to enable direct purchases from ChatGPT. 🛍️ Shopify merchants will be able to sell directly through ChatGPT "very very soon". 🥣 US users will be able to buy from US Etsy sellers through ChatGPT as of yesterday. Etsy shares popped +16% on the announcement . 🌐 OpenAI also partnered with Stripe to build the Agentic Commerce Protocol (ACP) to allow others to integrate. Last night I sat down with Amy O'Brien from Vogue Business to discuss what this means for ecommerce brands: https://lnkd.in/epz9FvN9 You can also see the official announcement from OpenAI here: https://lnkd.in/eg3kp_Pv; from Shopify here: https://lnkd.in/eBf88DVs; from Etsy here: https://lnkd.in/e9huvyiS; and Stripe here: https://lnkd.in/eQm8QTEd. p.s. give Azoma a follow, very exciting announcement coming shortly 👀

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How to publish 30 LinkedIn posts / month without burning out (insane new MCP workflow) BACKGROUND: → Consistent LinkedIn posting is the best way to build a business in 2025 → Most successful creators post 20-30 times per month → I've posted since 2023, and I've written every single post ISSUES: → It's mentally exhausting → You stare at a blank page for hours, dealing with writer's block → You can batch content but it takes forever to research what works SOLUTION: → There's a system using Airtable MCP + Claude Desktop + Wispr AI → It's designed to eliminate the hardest parts of content creation → But most people don't know how these tools can work together Here's the setup: Part 1: Airtable Database → Load it with high-performing content from creators you admire → Categorize by content type with hook templates → Include all your past posts with performance data Part 2: Claude Desktop with Airtable MCP Server → Claude can now tap directly into your database → Ask: "Show me hooks for the 5 best 'Steal My Process' posts" → Or: "Give me links to top 7 cheat sheet style posts" → You instantly have 50-60% of your work done Part 3: Wispr AI → Talk to Claude instead of typing → Give it the example post and hook template → Talk through your original thoughts and adaptations → Get a solid first draft without writer's block → Then use your human brain to edit it to your standard Now you have a robust system: Organized database + AI that accesses it + voice-to-text workflow. (PS. I figured this out ~2 weeks ago and thought about keeping it quiet. But I honestly believe most people won't spend the time building it. So, here you go.)

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this one JSON file makes your ad copy feel psychic it’s called a context profile and it’s the missing piece in 99% of AI-powered marketing here’s how to build one (and why it matters)   most brands dump raw Shopify exports into GPT and expect personalized marketing. what they get is generic garbage. because without structure or context, your AI is guessing. the output sounds generic because the input is generic a context profile fixes that. it’s a structured snapshot of a customer’s behavior: - order history - site activity - promo engagement - avg order value - product preferences - churn signals and it’s stupid simple to build: 1. pull the data that matters use n8n, Triple Whale, or Shopify’s API to grab: – last 180 days of orders – email/promo activity – on-site behavior (viewed collections, abandoned carts, quiz data) – customer tags or notes 2. structure it as JSON (example below): {  "name": "Emily",  "email": "[email protected]",  "customerType": "Returning",  "lifetimeSpend": 742,  "averageOrderValue": 62,  "lastOrder": "2024-06-01",  "orders": [   {    "date": "2024-06-01",    "products": ["Night Gummies", "Hydration Tabs"],    "orderValue": 69   },   {    "date": "2024-03-14",    "products": ["Calm Focus Tabs"],    "orderValue": 55   }  ],  "productsPurchased": ["Night Gummies", "Hydration Tabs", "Calm Focus Tabs"],  "topCategory": "Sleep & Recovery",  "quizResult": "Struggles to fall asleep, wants non-groggy solution",  "preferredFlavors": ["Lavender", "Citrus"],  "pagesViewed": [   "Sleep Collection",   "Calm + Focus Bundle",   "Subscription Page",   "FAQ: Shipping"  ],  "clickedPromos": [   "Mother’s Day BOGO",   "Calm + Focus Bundle Launch"  ],  "abandonedCart": {   "date": "2024-05-27",   "items": ["Lavender Sleep Spray"],   "cartValue": 38  },  "emailEngagement": {   "openRate": 74,   "clickedEmails": [    "Productivity Tips for Night Owls",    "Calm Bundle Launch",    "Hydration How-To"   ]  },  "subscriptionStatus": "Not Subscribed",  "churnRiskScore": 5.8,  "lastEngaged": "2024-06-02",  "device": "Mobile",  "utmSource": "Instagram Ad" } 3. plug it into Claude or GPT: this is where the real leverage kicks in because now you’re feeding the AI a full psychological profile it can think with try prompting it like this: “you’re a performance creative strategist. based on the context profile below, write a UGC script and a 30-second VSL intro that speaks directly to this customer’s needs, preferences, and purchase behavior.” you can use this for: – segmentation-aware email flows – better upsells and winbacks – product recommendations that convert – banger ad copy, hooks, angles and anything else you want your AI is only as smart as the context you give it. this profile turns a generalist model into a laser-targeted strategist. and it works for every part of the funnel.

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The myth of aggressive CTAs is killing your conversion rates. Most CTAs scream “BUY NOW” or “GET STARTED” without addressing the     real friction behind user hesitation.  → People don’t want to feel trapped → They hate immediate commitment → They fear making the wrong choice And yet... most CTAs feel like pressure, not permission.   Here’s what actually works: ➡️ LOW-PRESSURE LANGUAGE ❌ “Buy Now” → ✅ “See Options” ❌ “Get Started” → ✅ “Explore Features” These subtle shifts ease anxiety and can lift clicks by 47%. ➡️ CLEAR NEXT STEPS ✅ “View Pricing (2-minute overview)” ✅ “Schedule Demo (15 minutes)” Clarity removes hesitation. ➡️ VALUE-FOCUSED MESSAGING ❌ “Sign Up Now” → ✅ “Access Free Templates” ❌ “Join Today” → ✅ “View Success Stories” Focus on what they get, not what they must do. When these principles are applied, conversion rates often jump by 60% or   more. The best part? Better leads More trust No pressure Stop pushing. Start connecting. Because the best CTAs don’t yell. They invite. #ConversionOptimization #MarketingStrategy #CopywritingTips  #UXWriting #GrowthMarketing

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Where do 82% of AI search queries actually go? Straight into ChatGPT. That’s 700M weekly users asking questions your brand isn’t answering. Most companies still optimize for Google. But AI engines follow a different logic. The shift: SEO → AEO SEO focuses on  • keyword density  • backlinks  • domain authority AEO focuses on  • structured content  • Q&A style answers  • citations from trusted platforms Who does ChatGPT trust?  • Wikipedia (47.9%)  • Reddit (11.3%)  • Forbes (6.8%) One solid Reddit thread can outperform an entire blog section. Outdated vs effective ❌ Long walls of text → ✅ Short, FAQ-style answers ❌ Stuffed keywords → ✅ Natural, human questions ❌ Meta tags → ✅ JSON-LD schema Brands that already test AEO report:  • Tiny traffic share  • But outsized sales impact  • Because AI traffic converts How to start: 1. Restructure pages for clarity 2. Add FAQs across touchpoints 3. Post value on Reddit & Quora 4. Frame headers as questions 5. Implement schema markup 6. Monitor AI mentions Google rankings bring clicks. AI visibility brings customers. The difference is massive.

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