“I had the opportunity to work with jean on few projects. Each time, Jean has always demonstrated great professionalism. Jean is very personable and a great communicator. I really appreciated his commitment to result and his dedication to customer satisfaction. It was a great pleasure to collaborate with such a business oriented and talented entrepreneur.”
Jean-Wilfrid Thibault
Paris et périphérie
1 k abonnés
+ de 500 relations
1 k abonnés
+ de 500 relations
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English
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French
Bilingue ou langue natale
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Robert Joseph
Lots of uncomfortable truth-telling about the US wine industry - including this note about premiumization. "Premiumization also turned wine from an affordable, frequent luxury into a special-occasion only beverage. Out-pricing other beverage alcohol competition has persuaded consumers to switch to them – beer, wine, canned cocktails, cider, spirits – for their more casual drinking occasions. Seven years into the Great Wine Depression, some industry CEO’s are still pushing premiumization as the solution to declining sales. Impending tariffs will make pricing worse. But the takeaway should be that milking consumers is never a long-term winning strategy despite short-term profits, and reading a few posts in Reddit’s r/wine sub reveals the rage and suspicion enthusiast wine consumers now feel towards the wine industry. They no longer think price equates to quality, but rather to wineries’ greed, which is both justified and unfair – the other channel players are greedy too."
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