Jonathan Siboni

🌍 Circular Fashion Becomes Verified Carbon Credits At Vestiaire Collective, we are proud to lead the way as the first resale platform to turn circular fashion into certified carbon credits, in partnership with Inuk. It is a new generation carbon credit standard that certifies high-quality decarbonization projects with precise, transparent tracking of avoided emissions. How does it work? 🌱When you buy pre-loved fashion on Vestiaire Collective instead of buying new, we prevent emissions. ✅This positive impact is now certified as tradable carbon credits. 🔄Revenues will be reinvested in activities that strengthen the scale and robustness of our avoided emissions. This is more than a financial innovation—it’s proof that circular fashion delivers tangible, measurable impact at global scale. It demonstrates that sustainability is not just a cost center but also a driver of long-term value creation. The future of fashion is circular. And it’s accelerating.

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💥 Secondhand is now a REFLEX ! Thrilled to share the 4th edition of our global resale report with Boston Consulting Group (BCG): 👉 “Resale’s Next Chapter: How Fashion & Luxury Brands Can Win in the Secondhand Market.” 📈 Secondhand is growing 3x faster than the first hand market. 💸 80% shop preloved for affordability (87% in the US) 🧥 Gen Z leads — 1/3 of their wardrobes are secondhand 🇺🇸 In the US, 66% of handbags are preloved (vs. 39% in Europe) The message is clear: circular fashion is the future. From day one, I’ve envisioned a world where every piece can live multiple lives. At Vestiaire Collective, we enable brands to embrace circularity and give customers seamless, transparent resale experiences. The DPP (Digital Product Passport) is a game-changer — trust, transparency, traceability at scale. Thank you to my co-authors and the incredible teams at Vestiaire Collective and Boston Consulting Group (BCG) for this insightful data. Felix Krueger Catharina Martínez-Pardo Pierre Dupreelle Judith Vitrani Charles Gardet Dounia Wone Alice Hebrard-Lemaire Delphine Baz Erika Dietze María Lasa Aresti

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China is back on the radar, and brands need to pay attention. Recent data from the China General Chamber of Commerce shows that retail sentiment in the country has just hit a 4-month high, lifted by seasonal tourism and supportive policies. This means that consumers are re-engaging and the travel retail and luxury sectors must be ready to do the same. We all know that for years, Chinese travellers shaped global luxury and travel retail markets. Their spending was a foundational pillar. But now, as they look to return, it’s a not so much a moment of recovery, but one of evolution. Here's the critical point: the new Chinese shopper is not the old one. They value: 🟡 Immersive experiences over mere objects 🟡 Cultural relevance over universal messages 🟡 Personal resonance over broad recognition Travel retail brands and airports must recognise this shift. It’s no longer enough to just open doors and stock shelves. This new enthusiasm for spend is a slow growth. We will only get one opportunity to make the right first impression. Success demands curation, story, and emotional intelligence. The region may be back in business, but the game has changed. Win it again, and win it wisely. #LuxuryRetail #ChinaMarket #TravelRetail #CustomerExperience #RetailTrends #Shanghai #ConsumerSentiment #BrandStrategy

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Can tech and sustainability bridge the luxury divide between East and West? Honored and proud to have signed a groundbreaking MOU between Luxurynsight and Shenzhen Bay Area Sustainable Fashion Alliance—creating an unprecedented bridge between French luxury savoir-faire and Shenzhen Futian’s manufacturing powerhouse. Why this matters now: → The Shenzhen paradox: Futian hosts brands from NEXY.CO to Ellassay (owner of Iro), and malls like MixC M housing 500+ brands including Louis Vuitton, Hermès or Cartier. Production capacity meets premiumization ambition — but lacks the tools for international expansion. → The sustainability imperative: China targets carbon neutrality by 2060, while Bay Area’s 200+ sustainable fashion members include GAP, Athleta, and Allbirds. The convergence isn’t coincidental—it’s strategic. → The GenZ factor: Gen Z and millennials drive 70% of China’s luxury spending, seeking experiences over logos. They demand transparency, traceability, and purpose—precisely what our platform enables. At Luxurynsight, we’ve equipped 80+ luxury and fashion brands with data-driven international expansion tools. With the integration of Heuritech, we are now democratizing these capabilities for Shenzhen’s emerging powerhouses. The game-changer? 🔥 This isn’t about teaching Chinese producers to copy French creativity. It’s about empowering them to create their own sustainable luxury narrative — with the same sophisticated tools that make French maisons global icons. France’s collaborative approach to sustainability through incentives and recognition meets China’s government-led green innovation initiatives. When East meets West through data and sustainability, transformation accelerates. Heritage isn’t just about the past. It’s about creating a legacy worth inheriting. Those who bridge divides create new markets.

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