Ksenia Votinova-Arnaud

From Sept to Dec, I generate the highest number of leads on LinkedIn because people’s mindset shifts during this season. Decision makers are: ✅ Reviewing their budgets before year-end ✅ Looking for experts to solve carryover problems ✅ Planning 2026 and searching for collaborators early The real question is: are you positioning yourself where opportunities are looking for you? Here are 5 shifts that work (that most people ignore): 1️⃣ Stop posting generic tips. Start sharing transformation frameworks. E.g: → ❌ Instead of "5 ways to save money" → ✅ Share "How I helped Sarah go from ₦50k debt to ₦200k savings in 90 days" People don't buy information in Q4. They buy transformation. 2️⃣ Position yourself as their 2026 advantage. Everyone's thinking ahead. Be their bridge to next year's success. → Share "2026 predictions" in your niche → Post "What I'm preparing my clients for in Q1" → Create "2026 readiness assessments" Position your service as preparation, not just solving current problems. 3️⃣ Create FOMO around limited-time opportunities. Ember months = enrollment season for programs starting end of 2025 or in January. → "Last cohort of 2025 starts in October" → "Early bird pricing ends December 15th" → "Only taking 20 students for Q1 2026" People hate missing out more than they love saving money. Use scarcity wisely. 4️⃣ Storytelling with numbers that matter. Q4 decision-makers love data-driven stories. Your content needs proof. E g: → "Month 1: Lost ₦80k. Month 12: Made ₦500k. Here's what changed" Share specific numbers, timelines, and measurable outcomes. People screenshot these. 5️⃣ Amplify year-end urgency. Your audience is feeling the pressure of another year passing. Use it. → "January goals vs December reality" → "The cost of waiting until 'next year' to start" Create urgency around time, not just your offer. 🔥🔥 P.S. - My TAM Cohort 10th starts September 16th. As a SMM or VA ready to turn Q4 into your breakthrough quarter, DM me "TAM" for details. The Amplify Mentorship [TAM] : Social Media Manager's Success Accelerator

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Whenever I talk with people about AI, one of the first questions I get is almost always: what will this mean for my job? I believe AI will open up more opportunities than any technology in history – but it will also change how work gets done. Today we’re announcing OpenAI-Certified and the OpenAI Jobs Platform – two new initiatives that are about helping people become fluent in AI and connecting them with employers who need their skills. We can’t eliminate the disruption AI will bring, but we can make sure the benefits are shared broadly, not just by a fortunate few. This is one big step in the right direction.

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Founders, 5 content pillars that silently make your brand on LinkedIn 1️⃣ Storytelling Most founders only share wins. But the real connection? It’s in the stories behind the scenes. Share: – The late nights and pivots – The doubts and unexpected wins – The customer who changed your perspective People want to know the human behind the title. Let them in. 2️⃣ Industry Insights Many founders just repost news. But your audience craves your take. Try this: – Break down new trends in your words – Predict what’s next for your sector – Share why a shift excites or worries you You’re not just a participant, you’re a guide. Show them the way. 3️⃣ Leadership Lessons Most skip the messy parts. But that’s where the gold is. Share: – How you navigated tough calls – Lessons from hiring (and firing) – The moments that shaped your leadership style Your honesty gives others permission to grow. 4️⃣ Customer Stories & Case Studies Too many founders hide their impact. But your audience needs proof. Showcase: – A client’s transformation – A testimonial that made your week – A problem you solved that changed a business Let your results speak for you. 5️⃣ Value-Driven Content Founders often keep their best tips to themselves. But giving value builds trust. Offer: – Checklists or frameworks you use – Step-by-step guides – Your go-to productivity hacks Teach freely. The more you give, the more you get. If your content feels flat, rotate these pillars. It’s not about being everywhere, it’s about being real, relevant, and remembered. Which pillar will you double down on this month? #personalbranding

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Should YOU take the leap? — Every founder has felt, the idea that won’t leave you alone, the scribbles in your notes app, the random 2AM thought that makes you think “this could actually work’. But then reality steps in, you’re “ok” you have a good salary, a flat in a decent part of town, nights out on weekends, and vacations once a year. Life is ok, but “ok” is the most dangerous trap you’ll ever face. Because when life is “ok”, there’s no urgency to change it. You’re not in enough pain to jump. But you’re not fulfilled enough to feel alive, years slip through your fingers in “ok”. Here’s the truth about entrepreneurship no one tells you: 1. The upside is intoxicating, but not how you think. Yes, it’s about ownership, money, freedom. But the real upside is becoming someone you wouldn’t recognise today. You’ll see yourself operate under pressure you never thought you could survive, you’ll discover gears you didn’t know you had and you’ll grow 10 years in two. 2. The downside will break you if you’re not built for it. It’s not the money risk that kills most, it’s the emotional risk. The loneliness when you can’t explain your problems to anyone, the shame of failing in public and the exhaustion of knowing the work never really ends. Entrepreneurship doesn’t politely take a seat in your life, it consumes it. 3. The first time founder myth. Your first idea probably won’t be “the one”. But here’s the paradox: without the first, you’ll never get to the second and most people quit before they even learn the game. The first business is tuition, you pay with time, ego, and mistakes. 4. You will lose things you didn’t expect to. Friends who don’t understand, relationships that can’t handle the obsession and even parts of yourself. The cost of the leap isn’t always financial, it’s emotional. 5. But the rewards compound. Every scar becomes a skill, every failure becomes leverage. Even if the business dies, you’re not the same person who started it and that’s the real equity you carry forward. So should you leap? Ask yourself two questions: - If I fail, can I survive? Not enjoy, not love it, just survive, a roof, food, sanity. - If I never try, will I regret it? Will the thought of the road not taken haunt me more than the sting of falling? If the answer to #1 is yes and #2 is also yes, then the only real risk is staying “ok”. Because here’s the secret: Failure heals, regret doesn’t.

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If you want to write better AI prompts Start by upgrading how you think about them. You already know what makes prompts effective: • Clear objectives • Specific tasks • Defined tone and audience • Strong calls to action But here's what most miss: → They give ChatGPT vague inputs → They blame the tool for poor results → They never learn the structure behind the output Before you say “AI doesn’t work for me,” ask yourself: 📌 Are you telling it exactly what to do? 📌 Are you specifying the tone and target clearly? 📌 Are you giving it all the pieces it needs? The gap isn’t in the tool it’s in the prompt quality. Here’s how to close that gap. 🧠 Learn the DeepSeek Prompt Formula: (See the visual for examples) 1️⃣ Assigned Task → Be clear: “Write a 70-word copy” or “Brainstorm business ideas” 2️⃣ Target Audience → Who is it for? Small business owners? Product managers? 3️⃣ Specific Product → Name it: "SalesMax" or “fitness app” 4️⃣ Pain Points + Value → What problems does it solve? What results can it create? 5️⃣ CTA & Tone → End with action + define the vibe (persuasive, professional, etc.) 6️⃣ Quantity & Details → “100 ideas,” “in 1 month,” “money-back guarantee” this adds precision. 💡Your prompt is the blueprint. A weak blueprint builds a weak house. A strong one? That’s where the real power of AI unfolds. The better your input, the more copy, strategy, and ideas you can generate at scale. → Don’t just “ask ChatGPT.” → Lead it like a pro. What’s one prompt you’d like to improve today? Drop it below I’ll help you refine it.👇 ♻️ Repost this to help others level up their prompt game.

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ChatGPT 5.0 Is Here (and Free) — 10 Ways Business Owners Can Use It to Win More B2B Deals ChatGPT 5.0 isn’t just a smarter chatbot — it’s a fully-loaded sales and lead generation engine. From advanced prospect research to end-to-end automation, these 10 new features can help you: - Find high-intent leads faster - Personalise outreach at scale - Automate follow-ups and CRM updates - Close more deals without chasing cold leads I’ve broken it down feature-by-feature in this carousel, with real examples for every industry. If you’re serious about growing your B2B pipeline, this is the update you can’t ignore.

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Why the VC model needs to change. Before, tech startups raised millions of $$$ to: ▶️ Hire a team ▶️ Build a great product ▶️ Hustle to get their first clients Now, OpenAI or Google may drop a new feature with the same functionality, bundled into a platform used by billions 🌍 That’s exactly what happened to teams building:  🎬 AI video generators  📝 Script-to-edit pipelines  ⚙️ Research-to-output workflows In this world, the strongest companies will be defined by two things: ✅ Exclusive Assets: The best AI models will become commoditized, while access to unique, defensible assets (e.g. data) will give a lasting advantage ✅ Distribution: Integration into real-world workflows, GTM effectiveness and strategic partnerships will help companies scale and create stickiness. VCs need to rethink not just what they fund, but how they help: 📊 Assets before code 📦 Distribution before intros 🤝 Partnerships before pilots Relationships, reputation, and real-world integrations are the new moats. That’s exactly why I’m excited about what we’re building at Aperiam: 1️⃣ We’re helping startups form high-leverage partnerships with legacy media and data companies, to unlock exclusive assets that would otherwise take years to access (or may not be accessible at all). 2️⃣ We help scaling. Whether it’s connecting them to major brands, or enabling growth through resellers and APIs: The goal is to make distribution and ecosystem native, not an afterthought. The next generation of venture is network-first. And that’s a feature no foundation model can replicate. #VC #AI #Advertising #Media #Tech

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AI Doesn’t Care About Your Domain Authority. It Cares About This! The more you prioritize context over domain authority, the more AI recommends you as the trusted answer, not your “higher authority” competitors. The sooner you realize AI rewards encyclopedic, research-backed specificity (not sales pitches), the faster you’ll dominate ChatGPT, Perplexity, and Google SGE. The bottom line? AI search judges you by how Wikipedia and expert blogs talk about you, not your DR. If you’re not creating ultra-specific, thoroughly researched content, you’re invisible to the next generation of search. #AISearch #DigitalMarketing #SEO

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We don’t build tech for the sake of tech. We build for people. A few months ago, a founder came to us exhausted. Not because the business was failing, but because it was growing. More clients. More work. More pressure. But behind the scenes? → Spreadsheets everywhere → Tools duct-taped together → A team running on reminders, not rhythm “I feel like I’m babysitting my own business,” he said. He didn’t need more dashboards. He didn’t need fancier features. He needed relief. So did his team. That’s where we started. Not with the tech — but with the tension. → What’s draining energy? → What’s being repeated every day? → What’s “just the way we do it”, but clearly broken? Because the best systems don’t just move data. They make people feel in control again. Less chasing. Less fixing. More breathing room. We build software that feels better to use Because we build for the people using it. If your team is capable but constantly catching up, Let’s build something that gives them their time (and sanity) back.

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🚨 GPT-5 is live 🚨 I’ve been testing it today and the leap from GPT-4 is obvious. ✅ Faster on simple tasks – everyday prompts feel almost instant ✅ Thinks deeper on complex questions – it takes a moment, but the answers are more thoughtful and nuanced ✅ 45% fewer hallucinations – outputs are more accurate and reliable, so you can trust it with important work ✅ Sharper reasoning and decision-making – it knows when to dig deeper, when to push back, and when to simply say “I don’t know” ✅ Stronger in writing, coding, and problem-solving – from drafting high-quality content to tackling technical challenges ✅ Feels more human in conversation – less like a generic chatbot and more like a teammate who “gets it” 💡 If GPT-4 made AI useful, GPT-5 makes it trustworthy. The improvements in accuracy, clarity, and context-awareness mean you can lean on it for bigger, more strategic tasks without second-guessing every response. For professionals, creators, and teams, this could mean faster decisions, fewer mistakes, and more time for high-value work. ❓ What’s the first thing you’ll try with GPT-5? #GPT5 #OpenAI #AI #FutureOfWork #Productivity #Tech

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